Privacy law reform would accelerate economic recovery

Oct 11, 2021

We have a newly re-elected government in Ottawa, and priorities are being set at this critical time – in the midst of an extremely costly pandemic.

I recently sent a letter on behalf of the marketing profession to the Prime Minister, noting that reforming our federal privacy law must be a national priority to accelerate Canada’s COVID-19 economic recovery.

Modern and consistent privacy rules are essential to enable businesses – large and small – to innovate, using data in a responsible manner to provide consumers with the products and services they need.

Marketers and consumers need modernized privacy rules. Bill C-11, introduced in the last parliament, struck a good balance between innovation and privacy protection. It should be reintroduced, with some key revisions, before the provinces fill the void with a patchwork approach, resulting in confusion for consumers, and a complex and uncertain climate for businesses.

We’re committed to keeping privacy reform on the government’s priority list. As Canada recovers from COVID-19, marketers and consumers need less complexity, not more.

We’ll keep you in the loop as things develop. In the meantime, let’s keep the energy around privacy reform alive. Drop me a line if you have any thoughts.


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John Wiltshire

President & CEO Canadian Marketing Association




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