Time flew by and stood still

Jan 17, 2022

Reflections on 2021

In some ways, 2021 felt like a lost year for many of us. Time flew by and stood still. My granddaughter’s baby dedication is finally scheduled for this month. She will walk or probably run to the festivities. That’s just the way it is.

From the CMA’s perspective, there were some new beginnings and highlights:

  • Our DEI initiative is taking shape, funded by generous contributions from Canadian Tire, Royal Bank of Canada, Bank of Montreal, dentsu, Kaiser and Partners, Loblaw and Microsoft. Watch for some exciting announcements on this in the coming months.
  • We launched CMA Connect – our podcast featuring empowering discussions with industry leaders about the rapidly changing world of marketing. Our audience continues to grow at an impressive rate. 
  • Marketers continued to support the marketing profession. Our membership retention levels significantly exceeded our plan and we gained 46 new members. 
  • Our Councils and Committees grew in number (with the creation of the Creativity Council, Adtech Committee and Internet Gaming Committee).
  • Award entries were up 53% and we had a record number of judges. 
  • Engagement with the next generation of marketing professionals took a major step forward through a doubling of CMA NXT users.
All in all, it was a highly successful year for the CMA across our learning, advocacy and community pillars. Thank you for being a part of it.

Now on to 2022.

P.S. I hope you will participate in CMA's DEI survey to help us understand how we can cultivate a marketing community that is inclusive, respectful and supportive of all. 

AUTHORED BY
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John Wiltshire

President & CEO Canadian Marketing Association




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