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Improve your sales and marketing strategies with the power of persuasion
Jump into a training that teaches you tactical psychological concepts with examples and interactive exercises that will help improve your marketing efforts.
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Enhance your marketing CREDentials. Become a Chartered Marketer
Stand out in the competitive job market by becoming a Chartered Marketer (CM) – the only marketing designation in Canada. Study at your own pace in virtual, on-demand modules.
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Sign up to CMA NXT!
CMA NXT is an online platform designed to help bridge the gap between post-secondary education and a career in marketing.
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Apply for acCREDitation that opens doors. Chartered Marketer financial support available
If you’re a marketer in career transition, you could be eligible for financial support up to $10,000 through Digital Marketing Skills Canada to complete the CM program.
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UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Captivate: The Psychology of Persuasion for Impactful Sales & Marketing
Gain a deeper understanding of decision-making’s emotional underpinnings and harness a powerful persuasion framework to apply in real-world marketing challenges.
CMA Café: How should your loyalty program evolve to meet customer expectations?
Join Simon Éthier, executive consultant and partner of adviso, to discuss the future of loyalty programs.
CMA Café: Patriotism is on the rise in Canada, and yes, even in Quebec!
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
Chartered Marketer Live Info Session - April
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
CMAai
Join the CMA to discuss attitudes and knowledge around AI today and what marketers will need in 2025 to prepare to work most effectively to lead AI integration that must be part of the new business transformation discussion.
Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
Sustainable Marketing Practices and Green Strategies
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
You could qualify to earn CREDentials at no cost. CM financial support up to $10,000 available
The CMA is dedicated to building Canada’s next generation of marketing talent through the Digital Marketing Skills Canada (DMSC) initiative – financial support to complete the Chartered Marketer (CM) program.
If you’re a marketing professional currently unemployed or working part-time – and you meet the criteria – you could earn your CM designation without the financial barrier.
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Unleash your inCREDible potential. Become a future-proof marketer
Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward.
By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
LEARN MORECMA NXT
A platform for post-secondary students and graduates with tools, events, networking, resources and guidance to support your career journey.
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Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
