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Author
Ariane Friesen
Director eCommerce, Commercial Strategy and Growth | , Mondelēz International
Articles Authored by me
Media
Social commerce: The ultimate evolution of digital’s “shop now”
Jul 21
Articles Authored by me as Council member
Media
Are brands marketing to humans or to machines?
Feb 24
Media
Reclaiming media’s value: the evolving role of agencies in a more complex landscape
Feb 05
Media
The evolving role of media agencies in Canada: from media buying to strategic orchestration
Feb 03
Media
The AI revolution in Canadian marketing: Seizing the opportunity and charting the course
Aug 12
Media
How Canadian marketers can lead through economic uncertainty
Aug 01
Media
Tackling career uncertainty in today’s marketing landscape
Jul 14
Media
The future of the Canadian media ecosystem
May 13
Media
Integrating brand and performance for sustainable growth
Apr 08
Media
Media trends to watch for in 2025
Jan 07
Key Topics
Navigating the complexities of ROI in a dynamic media landscape
Apr 29
Media
Media trends to watch for in 2024
Mar 01
Media
Social commerce: The ultimate evolution of digital’s “shop now”
Jul 21
Media
What economic uncertainty may mean for the media and advertising industry in 2023
Jan 13
Media
How brands can drive better performance
Sep 20
Media
Building authentic connections with multicultural Canadians and newcomers
Sep 12
Media
Exploring the right to disconnect: A media agency perspective
Jun 14
Media
Optimizing media mix in Canada
Mar 30
Media
Purpose-led marketing and media investments
Mar 15
Media
Media measurement in Canada: Expectations and guiding principles
Mar 04
Media
Canada’s media agency selection process defined
May 05
Media
Martech
Marketing changes in 2021 require a big picture view
Mar 31
Media
Media Has a Systemic Talent Issue Pt. 1
Nov 21
Media
Cross Media Measurement: A unicorn in the making?
Aug 25
What the future holds for media: Insights from the CMA Media Council
May 07
Media
How is media impacted by COVID-19? Insights from the CMA Media Council
Mar 26
Talent
Media
Media Has a Systemic Talent Issue Pt. 2
Nov 16
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