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Author
Janine Allen
President, Kaiser Lachance Communications
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Actionable Steps
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Articles Authored by me
Brand
Getting an A+ on your back to school/office content plans
Aug 20
Top tips for remote media interviews
Mar 30
Articles Authored by me as Council member
B2B
Breaking into the world of B2B marketing
Aug 20
B2B
The key(s) to unlocking digital attribution in B2B
Jul 17
B2B
Creativity in B2B marketing
Jun 25
B2B
The long, the short and the reality of B2B marketing: Part 2
Aug 14
B2B
The long, the short and the reality of B2B marketing: Part 1
Aug 04
B2B
Evolving B2B marketing strategies
Jul 31
B2B
The impact of social media marketing in the B2B environment
Jul 18
B2B
B2B marketing attribution: where to begin...
Apr 18
B2B
B2B content marketing done well
Aug 22
B2B
Three drivers of B2B influencer marketing
Jul 25
B2B
The anatomy of B2B influencer marketing
Jul 18
B2B
How to improve your marketing measurement and attribution strategy
May 06
B2B
The future of B2B event marketing
Apr 26
B2B
Low code/no code programming
Mar 29
B2B
Content marketing vs. thought leadership
Mar 01
B2B
Five in 25: Discussions with sales and marketing leaders
Jul 15
B2B
Future of Marketing to SMBs
Mar 16
B2B
Marketing during the pandemic: Insights from the CMA B2B Council
Apr 23
Top tips for remote media interviews
Mar 30
Hear what leading B2B experts have to say about B2B Marketing!
Apr 04
B2B
Customer Experience
Brand
Make Business to Business Marketing More Human
Feb 07
Customer Experience
B2B
In Marketing a Service Business, Consider Three Additional Ps
Jan 10
Holiday planning for the content marketer: Your blueprint for success!
Dec 13
Google is Making The Internet Safer
Nov 06
How B2B PR differs from B2C PR, and why should brands care?
Feb 07
B2B
Customer Experience
Insights
What is a Customer Advisory Board? And No, It’s Not a Marketing Program.
Jul 10
B2B
How your B2B website can source and influence more revenue pipeline
Apr 26
How to make market research and data insights actionable for B2B campaigns
Mar 31
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