When autocomplete results are available use up and down arrows to review and enter to select.
MyCMA
My Profile
Logout
Login
Membership
Events Calendar
CMA Awards
Learning
Chartered Marketer
CMA NXT
Online Certificate Courses
Training
Customized Training
On-demand Courses
Perspectives
CEO Insights
Articles
Op-eds
CMA Connect
Advocacy
Policy Topics
Government Submissions
Resources
Code of Ethics & Standards
Compliance & Best Practices Guides
Consumer Centre
Maintaining Standards
Research Centre
Author
Penny Hicks
Managing Director, Client Partnerships, The Globe and Mail
Creating powerful brands
Investing in CX & EX Matters
call to action box
Articles Authored by me
Media
Purpose-led marketing and media investments
Mar 15
Major Sponsors