Brand Council
The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Council Members
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Recent Articles Authored by Council
Creating powerful brands through CX and EX investment
Investing in customer experience (CX) and employee experience (EX) significantly enhances a brand's power by creating a virtuous cycle of satisfaction, loyalty and advocacy
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Brand value vs. brand equity
This is the third blog in the “Debunking brand myths” series from the CMA's Brand Council.
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How employer branding shapes culture and business growth
The battle for talent is not just a figure of speech. It’s a global issue that is impacting virtually every market sector
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Beyond ownership: Embracing collective influence in brand building
This is the second of five articles in the “Debunking brand myths” series from the CMA's Brand Council. The series explores the importance and influence of marketing and brand myths in today's business world.
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Brand marketing: The essence of marketing
This is the first of five articles in a series entitled “Debunking brand myths,” from the CMA's Brand Council.
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Navigating global brand positioning
In our increasingly interconnected world, businesses no longer operate within the confines of geographical borders.
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