Brand Council


The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

Council Members

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Chair

Diana Conconi

Senior Vice-President and Partner, Kaiser & Partners Inc.

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Chair

Chris Brockbank

Chief Commercial Officer, Firma Foreign Exchange Corporation Ltd.

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Member

Christine Smith

Director, Marketing, Hyundai Auto Canada Corp.

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Tulsi Dharel

Academic Governor, Coordinator and Professor, Centennial College

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Justin Haberman

Vice President, Client Services, Elemental

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Roxanna Kassam Kara

National Director, Marketing and Communications, McDonald's Restaurants of Canada Limited

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Member

Kristina Koprivica

Sr Director of Marketing, Kruger Products L.P. / Produits Kruger s.e.c.

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Member

Mike Leon

Managing Director, Brand Heroes Inc.

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Pam Litt

Sr. Manager, Experiential Marketing, Canadian Olympic Committee

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Julie Melanson

Senior Brand Manager, ConAgra Foods Canada Inc.

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Peter Rodriguez

CMO, Brand Igniter Inc.

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Dylan Gerard

Creative Director, Appnovation

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Laura Leonard

Account Director, Client Services, PHD Canada

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Lori Rayner

AVP, Integrated Marketing, Planning and Performance, The Co-operators Group Ltd.

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Bruce Symbalisty

Strategic Director, Reality Engine Inc.

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Laura Baehr

Vice President Marketing, thinktv

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Andrew Butts

Managing Director, Neo Media World

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Brian Carey

Director, Customer Marketing, Rogers Communications Canada Inc.

Recent Articles Authored by Council

Despite pandemic challenges, the future of marketing is bright

COVID-19 has disrupted marketing plans in countless ways -- from lockdown-induced changes in strategy to last-minute changes to advertising creative -- but how has it affected the marketing industry in Canada? And what will be the pandemic’s lasting impact on marketing moving forward?

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Billions of tweets, lots of insight: Conversation trends of 2021

Ever wonder what you’d learn if you analyzed billions of tweets over the last two years - possibly the most tumultuous two years in memory? Well, keep reading because Twitter did just that.

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COVID-19 and a year of lessons learned: Perspectives from agency leaders

For marketers, the pandemic brought forward a common experience of facing new scenarios that we had never seen before. Many questions raced through our minds: How long will this last? Do we turn off our media? Is our messaging even relevant? We had no case studies, no textbooks, no precedents to follow.

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Embracing change: How NFPs evolved their brands during COVID-19

For many industries, the impact of COVID-19 was swift and dramatic. With this upheaval came innovation, accelerated transformation and the urgent need for adaptation. This shift has been particularly...

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The Story Behind CMA’s Agency Search Initiative

Agency search is a hot topic. It is for agencies anyway. But an effective and fair process is also important for clients and the Canadian marketing industry overall. Considering how closely marketing...

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Measuring The Brand Relationship: Science, Value and Perception

By Diana Conconi of CMA's Branding & Strategic Planning Council and David Wood Marketers continually wrestle with determining the most effective ways to measure brand value and the influence...

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