Brand Council
The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Council Members
Recent Articles Authored by Council
From “why” to “action”: Brand stewardship in large organizations
We often do extensive work to build our vision and values into an easily digestible brand framework that is shared broadly across our organization.
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The future of marketing
Members of the CMA’s Brand Council recently engaged in a group discussion, focused on the future of the marketing landscape, and exploring how the advancement of marketing tools and techniques is impacting the profession.
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Protecting, preserving, propelling
You have a meaningful, purposeful brand – one that employees and customers alike love and feel a sense of belonging to and ownership for. You're all set, right?
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Building brand purpose, on purpose
How to live your brand values inside and outside of your organization
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Brand purpose: The key to growth hacking
Not only do consumers want a brand to share their beliefs, but they’re buying brands based on beliefs. They’re willing to give...
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Brand purpose – a renewed hope
Brand purpose explained in its simplest form is the reason for a brand to exist beyond making money. Often mixed with brand mission and vision that define what you...
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