Brand Council
The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Council Members
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Recent Articles Authored by Council
When personalization stops feeling personal
This is Part 2 of a three-part series from the CMA Brand Council on building brand trust with personalization.
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Brand consistency in a personalized world
This is Part 1 of a three-part series from the CMA Brand Council on building brand trust with personalization. This first article sets the foundation: the risks and opportunities of personalization, and the practices to ensure personalization is aimed at building brand trust in a performance-driven world.
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The founder as the brand architect
How founder behaviour designs trust, risk and brand value at scale
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Balancing brands: the client you serve, the agency you represent, the voice you own
hy alignment across clients, agencies and individuals defines modern brand integrity.
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Futureproofing brands: How brands become engines of value and impact
In an AI driven world of relentless change and intensifying competition, organizations are searching for the advantage that transcends product cycles, technological disruptions, and short-term gains.
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Unpacking the new era of brand partnerships: The power of shared values
Now more than ever, Canadians have a lot on their minds. In fact, Canadians cite that they have over 20 things on their mind at any given time, making it even more difficult to capture the attention of busy audiences.
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