02/23/2022 15:00:00
10:00AM - 12:30PM ET Seminars

Making Informed Marketing Decisions

Members: $295

Non-Members: $395

This seminar is geared towards marketing specialists, managers, and any marketing leader who wants to make a bigger impact through better decisions.

  • The three strategies for dealing with decision overwhelm and when to apply each one
  • Breaking down why past decisions worked and why they didn’t
  • The role of data when making decisions and what to do when you don’t have any numbers
  • How to make decisions even if limited by politics and processes
  • How to develop a decision-making process that is unique to you and your team through persuading and enlisting the help of others in the decision-making process

Ruben Ugarte is a Data and Decision Strategist and the author of the Data Mirage: Why Companies Fail to Actually Use Their Data. He has helped over 75 medium-sized and large enterprises, including the Fortune 1000, across 5 continents, use data to make higher quality decisions. These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. He also maintains a popular blog that over 100,000 readers have read. In his free time, you can find him dancing or trying to learn something new.

Cancellation of registration must be received by e-mail no later than ten (10) business days prior to the date of the seminar in order to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime prior to the seminar at no extra cost.

Ruben Ugarte

Data and Decision Strategist & Author of Data Mirage


Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft
  • -420x120
  • TD-800x450

Featured Member

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