03/02/2022 15:00:00
10:00AM - 12:30PM ET Seminars

Paid Acquisition Strategy for 2022 and Beyond

Members: $295

Non-Members: $395

  • How to navigate analytics in a way that's easy to understand 
  • How to use analytics to evaluate performance by channel 
  • Search and social paid acquisition strategies
  • Paid social messaging best practices

  • Knowing who is coming to your site, what they are doing there, and some ideas around why they are leaving before they should
  • An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase
  • Knowing how to unlock the value of your un-subscribes in ways you may not have heard before

Marketers with a basic knowledge of digital acquisition, and access to an analytics account so you can do your own research after the fact with what you learn.

Dave Burnett speaks from experience.  After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015. 

A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.

Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.

Cancellation of registration must be received by e-mail no later than ten (10) business days prior to the date of the seminar in order to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime prior to the seminar at no extra cost.

Dave Burnett


AOK Marketing

Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft
  • -420x120
  • TD-800x450

Featured Member

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