03/08/2022 15:00:00
10:00AM - 12:30PM ET Seminars

DEI Seminar Series - Dissecting Diversity

Members: $295

Non-Members: $395

  • How to define diversity from an organizational and marketing context 
  • How the marketing sector responded to CMA's diversity and inclusion in marketing research 
  • How to assess examples of diversity from a marketing perspective
  • To prioritize how you, as a marketer, can activate and promote diversity 

  • A new perspective on diversity through self-reflection
  • An understanding of how the marketing sector views diversity
  • Actionable items and tactics that you can bring back to your own work and team

  • Any marketer who is looking to expand on their own diversity knowledge 
  • Any marketer who is interested in understanding diversity from an organizational and marketing perspective

Patrick Bhang
Director, New Branch Format & Digital Merchandising at RBC

Patrick currently leads Digital Merchandising and Retailing at RBC. He is responsible for delivering best-in-class retail experiences and innovation in the physical channel. Patrick is an award-winning marketing leader with a successful track record of delivering business results for brands such as Royal Bank of Canada, President's Choice Financial, and Bell Canada.

Patrick is passionate about leveraging technology to connect people and businesses. To that end, he played key roles in the launch of many firsts in Canada, i.e. high-speed internet, digital banking, social media marketing, programmatic digital acquisition, humanoid robot experiences, and data-driven retail solutions.

As a Diversity, Equity, and Inclusion advocate, Patrick is the co-chair of CMA's DE&I committee and is actively involved in bringing mentorship opportunities to RBCers, newcomers, and students. He served as the VP of Marketing for Ascend Canada for four years. Ascend is a not-for-profit organization focused on inclusion and helping pan-Asian leaders fulfill their potential.

Sartaj Sarkaria
Chief Diversity Officer & Vice-President, Corporate Services at CMA

Sartaj’s creative, authentic, and collaborative style promotes the CMA-wide culture. Sartaj is passionate about talent, culture, learning, and engagement at CMA. With a strong understanding of what it takes to move initiatives forward. Sartaj has implemented programs to enhance leadership, development, talent management, and culture. She also has experience in board management and has increased the policies of the CMA board to meet leading practices in the field. 

Sartaj is a member of the Human Resources Professional Association and Governance Professionals of Canada. She has a strong background in the law, best HR practices, professional development practices, and project management.

Cancellation of registration must be received by e-mail no later than ten (10) business days prior to the date of the seminar in order to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime prior to the seminar at no extra cost.

Patrick Bhang

Director, New Branch Format & Digital Merchandising



Sartaj Sarkaria

Chief Diversity Officer & Vice-President, Corporate Services

Canadian Marketing Association

Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft
  • -420x120
  • TD-800x450

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