05/17/2022 17:00:00
1:00PM - 2:00PM ET CMA Café Presented by Mastercard

Invigorating the path to personalized marketing - Meta Canada

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Come for an informal discussion on how seamless shopping experience can build customer relationships that last. Be one of the first 15 guests to register. Please submit a question and come ready to add to the chat!

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We know that the pandemic fueled a once in a generation influx into the digital marketplace, changing consumer behaviors and altering growth opportunities for marketers.
 
In our discussion, we will cover topics like…

  • Why is social commerce the future of online shopping?
  • How do we adapt as marketers to the evolved shopping habits?
  • Search and ecommerce are great at fulfilling demand when intent is already there, but not as effective at generating demand. What are the most effective ways of creating demand?
  • How does privacy safe data help to feed personalized advertising at scale?
  • How do we stay current?  New innovations to prioritize in this competitive ecosystem (AR/Live Shopping/Conversational commerce/Product drops/cross-border business)
 

Blake Smith is the Industry Manager for Emerging Disruptors and eCommerce at Meta Canada, partnering with some of the country’s most innovative companies to grow their business in Canada and internationally. Blake is passionate about uncovering unique opportunities and actionable solutions. In addition to his close partnership within this innovative industry, Blake’s decade-plus experience in product management at companies like Facebook, AdParlor and Blackberry creates a bold and unique perspective that is further formed through developing strong partnerships within the advertising and marketing industry.
speaker

Blake Smith

Industry Manager for Emerging Disruptors and eCommerce

Meta Canada

Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft

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