Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
Join Mo Dezyanian and uncover the results of Empathy’s second edition of their research report, Breaking the CMO-CFO Language Barrier, in partnership with the CFO Centre, AMA, and Leger.
This informal discussion seeks to demystify the determination of ROI and how CMOs and CFOs evaluate and allocate budget during crises.
Key discussions may include:
- How are Marketing budgets determined in Canada?
- What works between CFOs and CMOs when they’re discussing budget? Has anything changed during the pandemic?
- Will marketers adjust budgets as we prepare to enter an economic downturn?
Please submit your questions and come prepared to chat. Only 15 spots available.
Mo Dezyanian, President, Empathy Inc.
Mo Dezyanian is the president of Empathy Inc., a media agency working with brands that need to be culturally relevant. During his career, he’s helped various ad agencies establish profitable media and digital operations while building an impressive brand portfolio that includes Canadian Tire, Popeyes, Bosch, Mattel, Liberal Party of Canada and many more.
Additionally, he is inspiring the next generation of marketers as the lead developer for the CMA’s Chartered Marketer Media Elective and as an instructor at the University of Toronto, and frequently provides expert commentary on consumer trends for The Washington Post, The National and The Globe and Mail.