Introduction to Canadian Marketing
Members: $595
Non-Members: $795
Members: $595
Non-Members: $795
An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing. Learners will receive comprehensive training on core concepts that marketers employ to create value for customers and clients. Emphasis is placed on establishing the importance of marketing, and the value it brings to those across any career path. Connections to current global events such as the COVID-19 pandemic are implemented throughout the course to highlight challenges and required adaptations.
The course includes 6 modules which can all be completed at your own pace within 8 weeks from the start date. Each module includes one quiz assessment. The final assessment will evaluate understanding of content across all modules.
At the end of participating in this course, you should be able to: