12/31/2022 14:00:00
On-Demand Course

Introduction to Canadian Marketing

Members: $595

Non-Members: $795

CPD CREDITS Earn 3 CPD
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An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing. Learners will receive comprehensive training on core concepts that marketers employ to create value for customers and clients. Emphasis is placed on establishing the importance of marketing, and the value it brings to those across any career path. Connections to current global events such as the COVID-19 pandemic are implemented throughout the course to highlight challenges and required adaptations.

The course includes 6 modules which can all be completed at your own pace within 8 weeks from the start date. Each module includes one quiz assessment. The final assessment will evaluate understanding of content across all modules.

At the end of participating in this course, you should be able to:

  • Explain and demonstrate the value of marketing across multiple industries within the Canadian context.
  • Confidently assess, understand, and target the marketplace.
  • Understand the process of value creation and communication in addition to pricing concepts and strategies.
  • Connect foundational marketing concepts to the global environment and socially responsible marketing.
     

  • Canadian Content Published in 2021
  • Interactive Textbook
  • Real Marketer Profiles
     

  • Anywhere and anytime access
  • Flexible to suit your schedule
  • No travelling
  • Online Certificate awarded upon successful completion of course requirements
     

This course is designed with those new to the Canadian Marketing industry in mind. There are no pre-requisites to enter this course. All coursework must be completed to receive credit for achievement. Coursework includes 6 module quizzes and a final assessment. Students must achieve a minimum of 50% on the final assessment and an overall grade of 60% to pass the course.

Module 1 – Assessing the Marketplace

  • Understanding Marketing Fundamentals
  • Developing Marketing Strategies and a Marketing Plan

Module 2 Understanding the Marketplace

  • Business-to-Business Marketing
  • Evaluating and understanding Consumer Behaviour

Module 3 – Targeting the Marketplace

  • Segmentation, Targeting, and Positioning
  • Conducting Marketing Research

Module 4 – Value Creation

  • Developing New Products
  • Product, Branding, and Packaging Decisions

Module 5 – Value Communication

  • Integrated Marketing Communications
  • Advertising, Sales Promotions, and Personal Selling

Module 6 – Marketing in the Global Environment

  • Global Marketing
  • Ethics and Socially Responsible Marketing

Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft
  • TD-800x450

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