12/31/2022 14:00:00
On-Demand Course

Introduction to Canadian Marketing

Members: $595

Non-Members: $795

At the end of participating in this course, you should be able to:

  • Explain and demonstrate the value of marketing across multiple industries within the Canadian context.
  • Confidently assess, understand, and target the marketplace.
  • Understand the process of value creation and communication in addition to pricing concepts and strategies.
  • Connect foundational marketing concepts to the global environment and socially responsible marketing.

  • Canadian Content Published in 2021
  • Interactive Textbook
  • Real Marketer Profiles

  • Anywhere and anytime access
  • Flexible to suit your schedule
  • No travelling
  • Online Certificate awarded upon successful completion of course requirements

This course is designed with those new to the Canadian Marketing industry in mind. There are no pre-requisites to enter this course. All coursework must be completed to receive credit for achievement. Coursework includes 6 module quizzes and a final assessment. Students must achieve a minimum of 50% on the final assessment and an overall grade of 60% to pass the course.

Module 1 – Assessing the Marketplace

  • Understanding Marketing Fundamentals
  • Developing Marketing Strategies and a Marketing Plan

Module 2 Understanding the Marketplace

  • Business-to-Business Marketing
  • Evaluating and understanding Consumer Behaviour

Module 3 – Targeting the Marketplace

  • Segmentation, Targeting, and Positioning
  • Conducting Marketing Research

Module 4 – Value Creation

  • Developing New Products
  • Product, Branding, and Packaging Decisions

Module 5 – Value Communication

  • Integrated Marketing Communications
  • Advertising, Sales Promotions, and Personal Selling

Module 6 – Marketing in the Global Environment

  • Global Marketing
  • Ethics and Socially Responsible Marketing

Major Sponsors

  • Accenture_2022
  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics
  • TD-800x450

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