Perfect Pitch - Everything's a pitch. Make yours win.
Perfect Pitch is the workshop dedicated to turning your pitches into wins. The pitch has become a key instrument of business, not just in Hollywood, but across sales and communications. To sell an idea, you need to determine the most powerful way of communicating a concept that lights a spark for the audience. How do you structure a pitch for maximum impact? How does an effective written pitch differ from one that’s oral? How do make a powerful pitch without resorting to hyperbole? This 2.5 hour online live workshop analyzes what makes a great pitch. We will also write and critique new pitches for innovative new products and services. Pitching can become second nature. Once you know how to pitch, you’ll find it sharpens all your communications starting with a bold declaration of purpose.
Joel began his career as a business journalist, before becoming an advertising copywriter and creative director in blue-chip agencies for clients like GM, IBM, Nestle and Bell. He continues to work as a strategist and writer in the work he does through his boutique marketing agency, Branderos. His strength is the ability to define a strategic direction that can be distilled into a core message and copy platform that can drive an organization’s success.
Along the way, Joel has developed his own writing toolbox filled with insights and techniques that lead to more powerful and memorable marketing and communications writing. He has made it his personal mission to share his toolbox through his work in Professional Development as a curriculum creator and facilitator.
Joel believes in the power of the written word to transform careers and organizations. He has taken his mission into workshops for organizations such as the Canadian Marketing Association, Maple Leaf Sports and Entertainment, the Conference Board of Canada, the Canadian Institute, Canadian Tire Financial Services, the YMCA – and in high schools where he’s helped hundreds of students find their written voice.