04/04/2023 14:00:00
10:00AM - 12:30PM ET Online Training

Perfect Pitch - Everything's a pitch. Make yours win.

Members: $310

Non-Members: $415

  • How to distill ideas of different complexity into short written and live presentations
  • What techniques work better in written pitches and live presentations
  • How to analyze and critique pitches
  • How to develop pitches in different categories with different tones
  • How to integrate your brand’s voice, tone, and key vocabulary into your pitches
  • How to stand out from other pitches


  • The ability to hone your message down to an “elevator pitch” both orally and in written form
  • The craft needed to get away from generic business language and start using bold constructions and emotionally charged language
  • The ability to pitch to sell – get the results you need by being focused, structured and targeted in your messaging


  • Anyone who pitches ideas as part of their work
  • Anyone who feels that their own pitching ability is hampering their success rate and their career
  • Anyone who wants to know how best to construct a winning pitch – what’s the sequence of information that will be most compelling for selling the idea


Joel Sears
Partner, Branderos

Joel began his career as a business journalist, before becoming an advertising copywriter and creative director in blue-chip agencies for clients like GM, IBM, Nestle and Bell. He continues to work as a strategist and writer in the work he does through his boutique marketing agency, Branderos. His strength is the ability to define a strategic direction that can be distilled into a core message and copy platform that can drive an organization’s success.

Along the way, Joel has developed his own writing toolbox filled with insights and techniques that lead to more powerful and memorable marketing and communications writing. He has made it his personal mission to share his toolbox through his work in Professional Development as a curriculum creator and facilitator.

Joel believes in the power of the written word to transform careers and organizations. He has taken his mission into workshops for organizations such as the Canadian Marketing Association, Maple Leaf Sports and Entertainment, the Conference Board of Canada, the Canadian Institute, Canadian Tire Financial Services, the YMCA – and in high schools where he’s helped hundreds of students find their written voice.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Joel Sears



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