Taking Your Email Marketing to the Next Level

Members: $310

Non-Members: $415

CPD CREDITS Earn 1.2 CPD

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Email marketing is one of the most dependable digital vehicles and is considered a linchpin program for marketers. This session is designed to help email marketers benchmark their email campaign and enhance their email strategy. Participants will learn about an email planning model to assess their current stage of email maturity and identify priority areas of improvement. There will be several working sessions on: data, technology, compliance, creative, journey planning, deliverability and measurement. Real case studies and industry examples will be discussed.

The components of an email strategy
How to determine your stage of email marketing maturity
How to identify gaps in your strategy or capabilities
Email industry best practices
Practical tips of what to do next

Hands on approach to learning via real world cases and solutions
Detailed slides to explain how the eight planning principles and seven marketing functions work together
Frameworks to take back to the office and leverage for you own company
Tips and tricks on what to do and potential pitfalls to avoid

Marketing Specialists or Tech staff who want to enhance their email program and systems. This training can be a refresher for Managers who have responsibility for email marketing and want to drive better business results.

Participants should have some familiarity with the mechanics of email marketing planning and execution. They should be curious how they compare to other email marketers.

Geoff Linton, P.Eng, MBA, CM
President, Tekside.io

Geoff is a marketing executive with over 30 years of applied marketing and business experience. He is a business engineer who helps companies build marketing and sales programs. His company Tekside.io is a leading email marketing services company that helps companies such as LCBO, Enercare, Telcos and a number of medium sized companies.

Previously Geoff was Founder and CEO of Inbox Marketer that served enterprise clients across North America. Back in the 90’s, Geoff was a Director of Client Services for the Loyalty Group/Air Miles and he was a College Professor in Marketing.

Now living in the Vancouver, he is a thought leader in the marketing industry and currently is the Co-Chair of the Canadian Marketing Association’s MarTech council.

Geoff holds both a P.Eng. and MBA from Queen’s University in Canada.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague