Upfront Exclusive – The Future of TV in Canada, presented by Samsung Ads

Dave Pauk, Regional Sales Director Canada, Samsung Ads

Dave Pauk is the Regional Sales Director at Samsung Ads Canada, where he has helped lead up the global expansion of Advanced TV advertising solutions and build out the Samsung Ads sales team based in Toronto. Dave is an advanced TV and digital advertising specialist who excels at utilizing TV data and industry trends to leverage actionable audience insights and develop winning strategies for advertisers. Dave has also held leadership roles with Tremor Video DSP, CBC-Radio Canada, Quebecor Media, and Rogers Media. In addition to his involvement on the IAB Canada Ad Tech Council, he’s also a member of their Video & Programmatic Councils.

Justin Evans, Global Head of Analytics & Insights, Samsung Ads 

Justin Evans is the Global Head of Analytics & Insights for Samsung Ads. At Samsung, Justin has built an award-winning team that supports rapid growth on five continents. His teams have launched multiple solutions for insights, targeting, and measurement, including “The Streaming Index,” “Rule of 40,” and “Behind the Screens,” as well as countless custom deep-dives into proprietary TV data to help Fortune 100 advertisers tackle bespoke challenges. Justin is a frequent conference speaker and regularly contributes insights to industry publications.

Previously, Justin was Vice President of Data Strategy at Comcast Spotlight (now Effectv), where he supported a $2.5 billion local advertising business with responsibilities spanning analytics, data partnerships, product management, and ad sales research. In addition, Justin has held positions at Collective, serving as EVP of Enterprise and Chief Strategy Officer, as well as SVP of Advertising Solutions at The Nielsen Company, where he spearheaded the company’s “Reach, Resonance, and Reaction” solutions. 

Justin received a Master of Business Administration degree from NYU Stern and a Bachelor of Arts degree from Columbia University.

Aubriana Lopez, Head of Data Strategy - Global Product Marketing, Samsung Ads

Aubriana Lopez is an experienced, multi-disciplined marketer who has had the ability to grow her expertise throughout the ever-evolving nature of the media business with a focus on audience development, cross-functional measurement, and in-depth reporting and insights.  Through her deep understanding of product and audience development, she has held the role as Chief Innovator at Digital Envoy and has led her to her current role as Head of Data Strategy at Samsung Ads where she leads the development of data partnerships, principles, and attribution.  Her voice is ever present through the professional community as a member of the Samsung Ads Women+ Diversity & Inclusions Committee, a mentor within the She Runs It organization, and the host of the long-running weekly podcast Location Weekly.

Moderator: Darren Melanson, Sales Manager, Samsung Ads Canada
Darren Melanson is a Sales Manager at Samsung Ads, providing advanced TV and data targeting to clients across the Retail and QSR verticals. With more than 20 years of sales experience, Darren assists brands in finding their audiences through the use of Samsung Ads’ proprietary first-party data, audience scale and reach, and brand-safe ad inventory.

Prior to joining Samsung Ads, Darren was a National Account Executive for Suite 66, where he maximized programmatic sales for ad agencies generating more than half of the company’s revenue. Previously, Darren managed millions of dollars’ worth of sales at Olive Media, Sun Media, and Postmedia Network Inc.

Darren received his Bachelor of Science degree from Western University. In his free time, he enjoys being a hockey dad.

Jonathan Dick, Group Director of Programmatic and Ad Ops, Innocean 
Jonathan leads the Programmatic team at Innocean for Kia and Hyundai and has been doing programmatic for nearly twelve years, getting his start on the now-defunct Right Media.

Having worked for multiple agencies including Cossette, Initiative and Havas, Jonathan has been involved in every facet of programmatic – native, CTV, retargeting, predictive audiences and even affiliate shops.

You can often find him on LinkedIn, voicing his disdain for excessive frequency.  

Claudia Ortiz, Sr. Manager, Paid Digital Marketing, Canadian Tire
Claudia Ortiz is a seasoned Senior Digital Marketer with a comprehensive understanding of the entire spectrum of Digital Strategy and the Ad Tech landscape. With over 10+ years of experience across client, vendor, and media agency roles, Claudia brings a well-rounded 360° perspective and a unique blend of expertise in end-to-end digital campaign requirements and execution.

Anthony Campos, Sr. Manager, Media, Tim Hortons Canada
Anthony is an award-winning marketer who is currently the Senior Manager of Media at Tim Hortons, leading the media strategy and execution of all Tims marketing campaigns. Prior to joining Tims, he spent several years at adidas and Maple Leaf Sports & Entertainment in roles across brand and digital marketing, content planning, and social media management.