08/22/2023 14:00:00
10:00AM - 12:30PM ET Online Training

Marketing Planning Primer

Members: $310

Non-Members: $415

  • How to prepare for the marketing planning process
  • How to do a proper SWOT analysis
  • Why it’s important to analyze the competition
  • How to distinguish between goals and strategy
  • How to develop marketing objectives, strategies. and tactics

  • Knowledge on how to lead your team to effective development of the marketing plan
  • Understanding the differences between objectives, strategies, and tactics
  • Understanding how the different functional elements of a plan work together
  • Knowing how to use the plan as a living document to assess progress and adjust as required

  • Marketing managers and brand managers
  • Agency account managers and supervisors
  • Marketing communications specialists
  • Mid-level managers

*If you have previously attended the Developing the Marketing Plan training, please do not register for this session as the content is similar.

Richard Toker
Partner at Branderos

Richard Toker is a fixture in the Canadian marketing scene. He’s been a leader inside blue-chip advertising agencies and has worked client-side as a Director of Marketing at Rogers.

Richard is a solution focused facilitator, trainer, and marketing consultant. For the past 12 years Richard has worked with a variety of clients to help them make progress with challenging changes and to help develop their management skills. Richard also helped develop content for the Chartered Marketer designation and is on ongoing instructor in the program.

As a boutique agency founder at Branderos he brings insight in consumer and B2B marketing from experience on brands such as Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships & Discovery Centre, the Canadian Marketing Association, Recipe Unlimited (Harvey's & Swiss Chalet), and – previously – American Express, CAA, CBC, HP, IBM, HSBC, Little Caesars, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery, Scotiabank and SIR Corp (Jack Astor’s, Scaddabush).

Prior to starting his own business in 2009, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

speaker

Richard Toker, CM

Partner

Branderos Inc.

Title
Company
Sun Life Financial
Metrolinx
Metrolinx
Metrolinx
Aber Group Inc.
Aber Group Inc.
Aber Group Inc.
Aber Group Inc.
Aber Group Inc.
City of Mississauga
City of Mississauga
LCBO
LCBO
LCBO
Manitoba Blue Cross
MediaMonks Toronto Limited
The Wawanesa Mutual Insurance Company
The Wawanesa Mutual Insurance Company
Bell Canada
Bell Canada
FP Canada
LCBO
LCBO
LCBO
LCBO
The Canada Life Assurance Company
Destination Toronto
FP Canada
Groupe SEB
Groupe SEB
Groupe SEB
Groupe SEB
Equifax Canada
Wilfrid Laurier University
Church+State
Church+State

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics

Featured Member

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