Data Visualization and Storytelling

Members: $310

Non-Members: $415

CPD CREDITS Earn 1.2 CPD

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In 1921, Frederick Barnard published a piece commending the effectiveness of graphics in advertising with the title "One look is worth a thousand words". While marketers and data analysts have come a long way in the last 100 years, leveraging imagery to evoke a desired reaction remains a mainstay in our craft. By harnessing the power of images and data visualization, marketers can quickly and effectively communicate the intended message, and tap into their audience both rationally and emotionally. Sometimes good ideas are lost in how they are presented. Today, marketers and data analysts have a wealth of tools at their fingertips to creatively communicate their message with a lasting impact.

Whether you are communicating to your internal team, or promoting an idea to your end consumer, how you present your message can make or break the desired response. If you feel your presentations fall flat, or your reports lack flair, this session will provide you with guidelines and considerations that leave a lasting effect on your audience, and help you stand out. In this session, we will look at a variety of opportunities that marketers and analysts to consider when presenting information, and review relevant examples that highlight the power of visualizing information.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

Considerations when selecting appropriate visuals for numerical data
“Selling” your internal message using visual aids
Tips for how to find your story in data
Promoting qualitative findings using imagery

An understanding of tools and sources that can be used to enhance your message
Real-world examples and inspiration across a range of industries, to bring these examples to life
Actionable strategies to use in your communications

Junior to mid-level marketers and data analysts
Marketers and analysts with a desire to expand their toolset of presentation techniques
Anyone who needs inspiration for creating visually appealing reports and presentations

Heidi Wilson, PhD, CAIP, CM

Heidi is a business and marketing professional with 20+ years experience in business management, product and people development, and strategic planning. Experienced in both digital and traditional marketing disciplines in multiple verticals, her expertise lies in financial services. In addition to syndicated and CX market research, Heidi has led customized market research projects on consumer U&A insights, segmentation, tracking studies, performance measurement and thought leadership.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague