Why Loyalty Programs Need AI to Thrive

Members: $310

Non-Members: $415

CPD CREDITS Earn 1.2 CPD

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In a world of loyalty programs, we are hard-pressed to find ones that stand out. Many loyalty programs remain tethered to outdated, points-based models that no longer resonate with modern consumers. These 'one-size-fits-all' programs often result in low engagement rates and fail to differentiate your brand in a saturated market. Plus, these programs often don’t leverage the new technology options that we have available today.

Personalization is not only a trend for a 21st-century loyalty program. It is a customer must!

Today’s customers expect brands to recognize and anticipate their wants and needs and deliver value for the data they are sharing. And yet, only 60% (Shopify, 2022) of consumers believe that we are delivering on the expectations of personalized experiences.

Artificial Intelligence (AI) offers a powerful solution, enabling marketers to tap into customer behavior and preferences at scale.

This session will not only demonstrate why you need personalization but also show you how AI can help you leverage data to gain insights and communicate with your customer on an emotional level to drive results. Join us to unlock the true potential of personalization and AI in customer engagement.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

Essential components of a loyalty program
5 trends that are shaping the future of loyalty
The business case for personalization
How AI can be applied to customer loyalty
Examples of AI usage in personalization

A framework of successful loyalty programs
Understanding of the importance of AI in future-proofing loyalty programs
Hands-on activities and case study examples to demonstrate real-world applications of AI in loyalty

Senior marketing and loyalty leaders
Marketing and loyalty practitioners

Lia Grimberg, Principal of Radicle Loyalty

Lia Grimberg is the Principal of Radicle Loyalty, a personalization and loyalty consulting firm. Radicle Loyalty helps you find the root of the issue, the radicle. We analyze your data, gather insights, and use it to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behaviour and drive emotional loyalty.

With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express.

Lia holds an MBA from The Schulich School of Business at York University.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague