Introduction to Canadian Marketing - On Demand

Members: $595

Non-Members: $795

CPD CREDITS Earn 3 CPD

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An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing. Learners will receive comprehensive training on core concepts that marketers employ to create value for customers and clients. Emphasis is placed on establishing the importance of marketing, and the value it brings to those across any career path. Connections to current global events such as the COVID-19 pandemic are implemented throughout the course to highlight challenges and required adaptations.

The course includes 6 modules which can all be completed at your own pace within 8 weeks from the start date. Each module includes one quiz assessment. The final assessment will evaluate understanding of content across all modules.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

At the end of participating in this course, you should be able to:

Explain and demonstrate the value of marketing across multiple industries within the Canadian context.
Confidently assess, understand, and target the marketplace.
Understand the process of value creation and communication in addition to pricing concepts and strategies.
Connect foundational marketing concepts to the global environment and socially responsible marketing.

Canadian Content Published in 2021
Interactive Textbook
Real Marketer Profiles

Anywhere and anytime access
Flexible to suit your schedule
No travelling
Online Certificate awarded upon successful completion of course requirements

This course is designed with those new to the Canadian Marketing industry in mind. There are no pre-requisites to enter this course. All coursework must be completed to receive credit for achievement. Coursework includes 6 module quizzes and a final assessment. Students must achieve a minimum of 50% on the final assessment and an overall grade of 60% to pass the course.

Module 1 – Assessing the Marketplace

Understanding Marketing Fundamentals
Developing Marketing Strategies and a Marketing Plan

Module 2 Understanding the Marketplace

Business-to-Business Marketing
Evaluating and understanding Consumer Behaviour

Module 3 – Targeting the Marketplace

Segmentation, Targeting, and Positioning
Conducting Marketing Research

Module 4 – Value Creation

Developing New Products
Product, Branding, and Packaging Decisions

Module 5 – Value Communication

Integrated Marketing Communications
Advertising, Sales Promotions, and Personal Selling

Module 6 – Marketing in the Global Environment

Global Marketing
Ethics and Socially Responsible Marketing

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Title

Company

Scotiabank

Seneca

Medavie Blue Cross

CAA Atlantic

The City of Red Deer

ChapChap Africa

The Wawanesa Mutual Insurance Company

Competition Bureau

Parks Canada

Scotiabank

Canadian Tire Corporation

Scotiabank