12/31/2023 14:00:00
On-Demand Course

Introduction to Canadian Marketing - On Demand

Members: $595

Non-Members: $795

At the end of participating in this course, you should be able to:

  • Explain and demonstrate the value of marketing across multiple industries within the Canadian context.
  • Confidently assess, understand, and target the marketplace.
  • Understand the process of value creation and communication in addition to pricing concepts and strategies.
  • Connect foundational marketing concepts to the global environment and socially responsible marketing.

  • Canadian Content Published in 2021
  • Interactive Textbook
  • Real Marketer Profiles

  • Anywhere and anytime access
  • Flexible to suit your schedule
  • No travelling
  • Online Certificate awarded upon successful completion of course requirements

This course is designed with those new to the Canadian Marketing industry in mind. There are no pre-requisites to enter this course. All coursework must be completed to receive credit for achievement. Coursework includes 6 module quizzes and a final assessment. Students must achieve a minimum of 50% on the final assessment and an overall grade of 60% to pass the course.

Module 1 – Assessing the Marketplace

  • Understanding Marketing Fundamentals
  • Developing Marketing Strategies and a Marketing Plan

Module 2 Understanding the Marketplace

  • Business-to-Business Marketing
  • Evaluating and understanding Consumer Behaviour

Module 3 – Targeting the Marketplace

  • Segmentation, Targeting, and Positioning
  • Conducting Marketing Research

Module 4 – Value Creation

  • Developing New Products
  • Product, Branding, and Packaging Decisions

Module 5 – Value Communication

  • Integrated Marketing Communications
  • Advertising, Sales Promotions, and Personal Selling

Module 6 – Marketing in the Global Environment

  • Global Marketing
  • Ethics and Socially Responsible Marketing

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Medavie Blue Cross
Medavie Blue Cross
CAA Atlantic
The City of Red Deer
ChapChap Africa
The Wawanesa Mutual Insurance Company
The Wawanesa Mutual Insurance Company
Competition Bureau
Parks Canada
Canadian Tire Corporation
Canadian Tire Corporation

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics

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