01/24/2024 18:00:00
1:00PM - 3:30PM ET Online Training

Responsible Marketing: Navigating ESG

Members: $310

Non-Members: $415

The Problem

  • Bird’s eye view of climate change and social impact using data
  • The history of action and ESG mandates

  • Turning worry into personal and professional action

The Solution

  • ESG, CSR and Sustainability demystified 
  • 3 stories and your take: Organizations making money by being good

  • Why math and purpose make sustainability a no-brainer

Marketing’s role in ESG

  • Why companies initially put ESG on marketing’s plate 
  • Greenwashing and greenhushing 

  • What marketing should and shouldn’t own

Sustainability Into Practice 

  • Your business vs. your peers on 17 key ESG topics 
  • Strategy and rolling out 2-3 initiatives

  • Communicating ESG information to stakeholders confidently


  • ESG's significance in Marketing
  • Writing authentic brand narratives around sustainability (for both internal and external audiences) 

  • How to pull baseline metrics and scores around your business’ environmental, social and governance impact 


  • Tools to implement actionable strategies aimed at reasonable ESG goals.

  • Business Leaders: Executives, and decision-makers who want to lead their marketing teams with the knowledge and tools needed to lead the organization towards more sustainable practices
  • Marketing Professionals: Marketers seeking to extend their understanding of ESG principles and be able to pull ESG data and policies when asked

  • Brand Managers: Professionals responsible for shaping a brand's identity, who are looking to add purpose into the story


Lindsay Hampson
Sustainability Advisor and Founder of This Rock

People call Lindsay Hampson a business-minded tree hugger. She founded ThisRock Inc., an ESG and Sustainability consulting firm in 2022. ThisRock helps businesses get more sustainable in simple and profitable ways. Her firm helps busy people meet new ESG “asks” from their customers, investors or bankers. Lindsay is a Marketing & Communications professional turned Sustainability expert with an MBA, an FSA (Fundamentals in Sustainable Accounting) Credential from the IFRS, and a 15-year career in B2B SaaS with IBM, SAP and Jitterbit. She is a cheerleader to two hockey-playing daughters, and one awesome husband.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague


Lindsay Hampson

Sustainability Advisor and Founder

This Rock

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics
  • Microsoft-2023

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