2/26/2026 6:00:00 PM
Toronto @ 1:00PM - 2:00PM ET CMA Café Executive Networking

CMA Café: Navigating Margin Compression and Measurement Decline: A Blue Ocean Strategy

Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Canadian Marketing Association
145 Wellington St. W Suite 203 Toronto Ontario M5J 1H8 Canada
CPD CREDITS Earn 0.50 CPD
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Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join senior agency leaders for a CMA Café discussion on navigating margin compression and the decline of reliable measurement in a privacy-first advertising landscape. This peer-led conversation will explore how agencies can rethink traditional approaches to data, performance, and planning through a Blue Ocean lens. Come ready to exchange perspectives and engage in open dialogue on the challenges and opportunities shaping the future of agency economics and measurement.

Topics for the discussion will include:

  • Margin pressure and agency economics
  • Measurement limitations in a privacy-first world
  • Strategic frameworks for differentiation and growth
  • Q&A (time permitting)

Please come prepared to discuss. Only 15 spots available

Anil Gill is the founder of Hello Friend, a data and measurement company focused on helping agencies navigate margin compression and the erosion of reliable, privacy-compliant audience insight. His work sits at the intersection of media, measurement, and agency economics, with a particular focus on developing practical, future-ready models that align agency and advertiser interests. Anil is a member of the Canadian Marketing Association and actively engages with agency leaders on how data, transparency, and measurement can evolve in a privacy-first advertising environment.

speaker

Anil Gill

Founder

Hello Friend

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