2022 CMA Award Winners


On Friday, November 18th the Canadian marketing community gathered at Toronto's Westin Harbour Castle to celebrate the top marketing campaigns of the year.

Kraft Heinz, in partnership with Rethink, and BBPA, TMU Diversity Institute, Canadian Congress on diversity, and Pride at Work Canada, in partnership with Zulu Alpha Kilo, are among the top winners of the evening.

Throughout the evening, a series of awards were presented across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete in one of eight categories (automotive, business, consumer products & services, financial, food and beverage, healthcare, retail/consumer businesses, and social causes).

 



Winners by Category

Brand Building

Award: Gold
Campaign: Welcome to Uncommon
Client: Subaru Canada
Agency: Zulu Alpha Kilo

The Welcome to Uncommon Brand Platform was launched by Subaru to celebrate the colourful individuals and their chosen experiences, however unusual, confidently achieved with Subaru by their side. Welcome to Uncommon resonated with Canadians that desire being driven by something different.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director: Patrick Shing, Jonathan Smith 
Art Director: Juan Torres
Writer: Dane Boaz
Agency Producer: Tricia Lapidario
Account Team: David Tremblay, Mike Sutton Maura Kelly
Strategy Team: Heather Segal, Carly Miller
Client: Subaru Canada
Clients: Don Durst, Cynthia Bouris, Don Gill, Gary Sappleton, Tod Sullivan, Sara Pimentel
Media Agency: OMD
Media Agency Planner: Michelle Jairam, Natasha Cappelli
Production House: Animals
Director: +jacksonkarinja
Production House Executive Producers: Chris Hutsul, Miriana DiQuinzio
Production House Line Producer: Chris Scherk
Director of Photography: Mark Karinja, Gareth Jackson
Editing Company: Zulubot
Editor: David James Findlay
Post Producer: Adam Palmer
Senior Studio Artist: Jeannette Downes
Transfer/Online: Alter Ego
Colourist: Wade Odlum
Executive Producer: Jane Garrah
VFX Artist: Eric Perrella
Post Producer: Elise Beauvais
Audio Post Facility/Music House: Vapor
Audio Director: Joey Serlin
Engineer: Julian Rudd
Producer: Kat Stewart
Executive Producer: Kailee Nowosad

 

Award: Silver
Campaign: Plugged Into You
Client: Hyundai Auto Canada Corp
Agency: Innocean Canada

Credits:
Executive Creative Director: Ian MacKellar
Creative Director: Kevin Bélanger
Creative Director: David Strasser
Group Account Director: Jennifer Green
Account Supervisor: Manasa Anjan
Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Digital Media Director: Estelle Nguyen
Director, Marketing: Christine Smith
National Manager, Marketing Communication: Kristina Covello-Garcia
Manager, Brand: Peter Assenza
Brand Advertising Specialist: Nicole Tady

 

Award: Bronze
Campaign: LEXUS NX Presenting the Present
Client: Lexus Canada
Agency: Dentsu Creative

Credits:
Agency
Caley Erlich SVP, Managing Director
Dawn Hau, VP, Client Management
Kelly Ko, Account Director
Rachel Stark, Account Supervisor
Sheridan Mason, Account Executive
Kevin McHugh, VP Strategy
Josh Day, Executive Creative Director
Caitlin Keeley, Executive Creative Director
TJ Cogen, Art Director
Devin Atherton, Copywriter
Chloe Nadeau, Senior Translator
Tessa Waisglass, Senior Producer (Content/Video)
Zeinab Panahi, Production Director (Print)
Paulette Barrish, Project Manager (Digital)
Media – iProspect Canada
 
Client
Martin Gilbert, Director Lexus Canada
Lelan Leontowich, National Manager Lexus Canada
Melanie Testani, Brand Manager Lexus Canada
Olena Sapojnikova, Marketing Consultant, Lexus Canada
Kate Loskutova, Marketing Consultant, Lexus Canada
 
 
Partners
Johnny Mass, Director, Radke Films
Jon Devries, Editor, School Editing
Katie Methot, Producer, The Vanity
Andrew Exworth, Colourist, The Vanity

 

Business Impact

Award: Gold
Campaign: Ford Smoothie
Client: Ford Canada
Agency: BBDO Canada

We launched the first Ford you can drink instead of drive on Uber Eats. The Ford Smoothie, highlighted sustainable ingredients like coconut which are found in Ford vehicles today; increasing brand favourability with millennials by 8.4% (3x Google benchmarks), millennial share of web traffic by 46%, and Ford sustainability related search by 300%.

Credits:
Client
President, CEO - Bev Goodman
Director, Marketing Communications - Gemma Giovinazzo
VP, Marketing and Sales - Jim Hartford
Vehicle Line Marketing Manager – Mustang Mach-E and Commercial Vehicles, Ford of Canada - Alexa Desjardins

Agency
Chief Creative Officer - Max Geraldo
SVP, Executive Creative Director - Derek Blais
Art Director - Mathew Cruz
Copywriter - Alex Smith
VP, Group Account Director - Justin Seegobin
Account Director - Michelle Sandor
Senior Planner - Aaron Arellano
Social Strategist - Aleeza Yermus
Account Executive - Stephanie Balmer
Sr Project Manager - Michelle Rawlings
SVP, Integrated Production - Beatrice Bodogh
Director, Data Analytics and Insights - Curtis Rushing
Producer - Dominique Brassard
Copywriter - Geneviève Milot

Associate Director, Media Strategy - Effie Ambida
Sr Media Planner - Nandita Pardeshi
Group Media Director - Aaron Wills
Director, Animator - Jeremy Dimmock
Producer, Colour Corrects - Robyn Smale
Audio Director - Tyson Kuteyi
Sound Engineer - Brian Bernard
Audio Producer - Sharon Yokayama
Announcer - Stella Azzopardi, Noemie Leduc-Vaudry

 

Award: Silver
Campaign: Wilderness, Set it Free
Client: Subaru Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
CD/Writer: Jonathan Smith
CD/Art Director: Patrick Shing
Art Directors: Sarah Quinto, Riley Keen
Writers: Julia Forrester, Laura Biggar
Agency Producer: Revital Grunberg
Account Team: David Tremblay, Maura Kelly, Hayley Blackmore
Strategy Director: Tim Hopkins, Carly Miller
Client: Subaru Canada
Clients: Don, Durst Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Media Agency: OMD
Media Agency Planner: Michelle Jairam, Natasha Cappelli, Cobi Grein
Production House: ANIMALS
Directors: Sherpas Cinema: Eric Crosland / Dave Mossop
Production House Executive Producers: Miriana DiQuinzio, Chris Hutsul
Production House Line Producers: Andréa Fehsenfeld, Liam Benstead
Director of Photography: Eric Crosland / Dave Mossop
Video Post Facility / Editing Company: Zulubot
Editors: Brian Noon, Max Lawlor
Compositors / Online: Justin Lee, Felipe Chaparro
Zulubot Post Producer: Sarah Dayus, Mariya Guzova
Colourist: Wade Odlum, Alter Ego
Alter Ego Post Producers: Producer - Spencer Butt,
Executive Producer: Hilda Pereira
Music House: Vapor Music
Audio Director: Ted Rosnick
Voice Director: Dustin Anstey
Executive Producer: Kailee Nowosad
Engineer: Julian Rudd
Keystone studios: Paul Rossen, Mike Roi.

 

Award: Bronze
Campaign: Nissan GT-R NFT
Client: Nissan Canada
Agency: Juniper Park \ TBWA

Credits:
Agency: Juniper Park

Chief Creative Officer: Graham Lang
Creative Director: Andrew Caie, TJ Arch
Associate Creative Director: Jason Lee, Derek Silveira
Art Director: Jason Lee, Olivia Hashka
Copywriter: Derek Silveira, Jonathan Dick
Senior Integrated Producer: Alice Xian
Integrated Producer: Kristine Lippett
Content Editor: Rod Reano
Senior Editor Mark D’Amico
Bolt Executive Producer: Nadia Dunn
Managing Director: Adam Lang
Cluster Director: Jessie Sweeney
Account Executive: Emillie Cecillon

Client: Nissan Canada
Director of Marketing: Ken Hearn
Director Corporate Communications: Didier Marsaud
Senior Marketing Communications Manager: Alannah David-Clark
Marketing Communications Manager: Michael Bowen
Senior Planner: Roxane Barry
PR & Communications Manager: Douaa Jazouli

PR: Edelman
Account Manager, Edelman: Shae Pollock
Director: Jessica Fralick

Digital Artist: Alex McLeod

 

Customer Experience

Award: Gold
Campaign: Nissan GT-R NFT
Client: Nissan Canada
Agency: Juniper Park \ TBWA

Nissan Canada was able to make noise in the automotive world by making a limited-edition supercar, even more super limited by turning the Nissan GT-R into a 1-of-1 NFT. A reserve price of $280,000, drove up the excitement, along with the twist. The GT-R NFT came with the keys to real Nissan GT-R.

Credits:
Agency: Juniper Park

Chief Creative Officer: Graham Lang
Creative Director: Andrew Caie, TJ Arch
Associate Creative Director: Jason Lee, Derek Silveira
Art Director: Jason Lee, Olivia Hashka
Copywriter: Derek Silveira, Jonathan Dick
Senior Integrated Producer: Alice Xian
Integrated Producer: Kristine Lippett
Content Editor: Rod Reano
Senior Editor Mark D’Amico
Bolt Executive Producer: Nadia Dunn
Managing Director: Adam Lang
Cluster Director: Jessie Sweeney
Account Executive: Emillie Cecillon

Client: Nissan Canada
Director of Marketing: Ken Hearn
Director Corporate Communications: Didier Marsaud
Senior Marketing Communications Manager: Alannah David-Clark
Marketing Communications Manager: Michael Bowen
Senior Planner: Roxane Barry
PR & Communications Manager: Douaa Jazouli

PR: Edelman
Account Manager, Edelman: Shae Pollock
Director: Jessica Fralick

Digital Artist: Alex McLeod

 

Award: Silver
Campaign: Cl!ck to Buy
Client: Hyundai Auto Canada Corp.
Agency: INNOCEAN Canada

Credits:
Executive Creative Director: Ian MacKellar
VP, Creative Director: Bill Newbery
Art Director: Tina Peng
Copywriter: Tori White
Group Account Director: Jennifer Green
SVP, Media Operations: Spiro Paravantes
Director, Marketing: Christine Smith
National Manager, Marketing Communication: Kristina Covello-Garcia
Senior Manager, Digital Business Development: Adam Mintz
Manager, Digital Platforms: Siobhan McLaren-Hall
Developing Digital Agency: Motoinsight

 

Award: Bronze
Campaign: The Ultimate Nurture Program
Client: BMW Canada
Agency: Performance Art

Credits:
Client: BMW Canada
National Manager, Customer Orientation: Marianne MacNeil
Manager, Customer Experience and CRM: Jenna Morgan
Manager, CRM Systems: Holly Strobel
Senior CRM Systems Specialist: David Yang

Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Creative Director: Rob Sturch
Associate Creative Director, Art: Tania Forsyth
Associate Creative Director, Copy: Lee Christiano
Sr. Copywriter: Jordan Gabriel
Copywriter: Joey Penkala
Copywriter: Patrick Godin
Copywriter: Alex Ieletzky
Sr. Art Director: Ian Martin
Sr. Art Director: Italo Siciliano
Art Director: Georgia Inerfield
Art Director: Alana Ratcliff-Lake
Art Director: Dani Gaede
Jr. Art Director: Allison Kustec
Sr. Designer: Tomas Soares
Designer: David Woodger
Strategy Director: Thomas Wilkins
Strategist: John Boright
SVP, Group Account Director: Jan Lemke
Group Account Director: Blake Connolly
Account Director: Brian Bentley-Falcke
Account Supervisor: Keeley Campbell
Sr. Integrated Producer: Ashley Whitaker
Project Manager: Rahul Saklani
Project Manager: Saima Khokhar
Project Manager: Richard Chao

 

Engagement

Award: Gold
Campaign: Nissan GT-R NFT
Client: Nissan Canada
Agency: Juniper Park \ TBWA

Nissan Canada was able to make noise in the automotive world by making a limited-edition supercar, even more super limited by turning the Nissan GT-R into a 1-of-1 NFT. A reserve price of $280,000, drove up the excitement, along with the twist. The GT-R NFT came with the keys to real Nissan GT-R.

Credits:
Agency: Juniper Park

Chief Creative Officer: Graham Lang
Creative Director: Andrew Caie, TJ Arch
Associate Creative Director: Jason Lee, Derek Silveira
Art Director: Jason Lee, Olivia Hashka
Copywriter: Derek Silveira, Jonathan Dick
Senior Integrated Producer: Alice Xian
Integrated Producer: Kristine Lippett
Content Editor: Rod Reano
Senior Editor Mark D’Amico
Bolt Executive Producer: Nadia Dunn
Managing Director: Adam Lang
Cluster Director: Jessie Sweeney
Account Executive: Emillie Cecillon

Client: Nissan Canada
Director of Marketing: Ken Hearn
Director Corporate Communications: Didier Marsaud
Senior Marketing Communications Manager: Alannah David-Clark
Marketing Communications Manager: Michael Bowen
Senior Planner: Roxane Barry
PR & Communications Manager: Douaa Jazouli

PR: Edelman
Account Manager, Edelman: Shae Pollock
Director: Jessica Fralick

Digital Artist: Alex McLeod

 

Award: Silver
Campaign: World Car Free Day
Client: Volvo Canada
Agency: Grey Canada

Credits:
Agency: Grey Canada
Executive Creative Director: James Ansley
Creative Directors: Dan Bache
Associate Creative Director: Jamie Spears
Art Directors: Dan Bache
Copywriter: Jamie Spears
Producer: Deena Archibald
Editor: Biko Franklin
VP, Accounts: Steve Groh
Account Director: Harjot Tatla
Account Executives: Emily Turner / Catherine Lacroix
EVP, General Manager: Nicole Lupke
PR Company: Narrative
Managing Director, EVP: Cathy Mitchell
Managing Director, CCO: Meredith Klapowich
Account Director: Kylee Berencsi
Creative Director: Jessie Sorell
Associate Creative Director: Katherine Flores
Intermediate Creative: Caleb Leung
Senior Account Manager: Sheri Clish
Junior Account Coordinator: Salman Mohamed
Media Company: Wavemaker
Account Director, Social: Meggan Camacho
Senior Digital Planner/Buyer: She Kei Foo
Client: Volvo Canada
Marketing Director: Tara Powadiuk
Social Media & CRM Manager: Aleiza Alerta
Experiential Manager: Kory Hawkins
Corporate Communications Manager: Lucas Dias

 

Award: Bronze
Campaign: Wilderness, Set it Free
Client: Subaru Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
CD/Writer: Jonathan Smith
CD/Art Director: Patrick Shing
Art Directors: Sarah Quinto, Riley Keen
Writers: Julia Forrester, Laura Biggar
Agency Producer: Revital Grunberg
Account Team: David Tremblay, Maura Kelly, Hayley Blackmore
Strategy Director: Tim Hopkins, Carly Miller
Client: Subaru Canada
Clients: Don, Durst Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Media Agency: OMD
Media Agency Planner: Michelle Jairam, Natasha Cappelli, Cobi Grein
Production House: ANIMALS
Directors: Sherpas Cinema: Eric Crosland / Dave Mossop
Production House Executive Producers: Miriana DiQuinzio, Chris Hutsul
Production House Line Producers: Andréa Fehsenfeld, Liam Benstead
Director of Photography: Eric Crosland / Dave Mossop
Video Post Facility / Editing Company: Zulubot
Editors: Brian Noon, Max Lawlor
Compositors / Online: Justin Lee, Felipe Chaparro
Zulubot Post Producer: Sarah Dayus, Mariya Guzova
Colourist: Wade Odlum, Alter Ego
Alter Ego Post Producers: Producer - Spencer Butt,
Executive Producer: Hilda Pereira
Music House: Vapor Music
Audio Director: Ted Rosnick
Voice Director: Dustin Anstey
Executive Producer: Kailee Nowosad
Engineer: Julian Rudd
Keystone studios: Paul Rossen, Mike Roi

 

Innovative Media

Award: Gold
Campaign: Ford Smoothie
Client: Ford Canada
Agency: BBDO Canada

We launched the first Ford you can drink instead of drive on Uber Eats. The Ford Smoothie, highlighted sustainable ingredients like coconut which are found in Ford vehicles today; increasing brand favourability with millennials by 8.4% (3x Google benchmarks), millennial share of web traffic by 46%, and Ford sustainability related search by 300%.

Credits:
Client
President, CEO - Bev Goodman
Director, Marketing Communications - Gemma Giovinazzo
VP, Marketing and Sales - Jim Hartford
Vehicle Line Marketing Manager – Mustang Mach-E and Commercial Vehicles, Ford of Canada - Alexa Desjardins

Agency
Chief Creative Officer - Max Geraldo
SVP, Executive Creative Director - Derek Blais
Art Director - Mathew Cruz
Copywriter - Alex Smith
VP, Group Account Director - Justin Seegobin
Account Director - Michelle Sandor
Senior Planner - Aaron Arellano
Social Strategist - Aleeza Yermus
Account Executive - Stephanie Balmer
Sr Project Manager - Michelle Rawlings
SVP, Integrated Production - Beatrice Bodogh
Director, Data Analytics and Insights - Curtis Rushing
Producer - Dominique Brassard
Copywriter - Geneviève Milot

Associate Director, Media Strategy - Effie Ambida
Sr Media Planner - Nandita Pardeshi
Group Media Director - Aaron Wills
Director, Animator - Jeremy Dimmock
Producer, Colour Corrects - Robyn Smale
Audio Director - Tyson Kuteyi
Sound Engineer - Brian Bernard
Audio Producer - Sharon Yokayama
Announcer - Stella Azzopardi, Noemie Leduc-Vaudry

 

Award: Silver
Campaign: Hyundai Goes Dynamic in Search
Client: Hyundai Auto Canada Corp.
Agency: INNOCEAN Canada

Credits:
Director, Marketing: Christine Smith
Sr Manager, Digital Business Development Product & Corporate Strategy: Adam Mintz
SVP, Media Operations: Spiro Paravantes
Group Director, Digital Media: Caroline Villarroel
Manager, Insights & Analytics: Jeremy Miller
Customer Solutions Engineer: Fernando Gil
Specialist, Search Ads 360: Mohamed Riaz Raffi Mohamed
Specialist, Search Ads 360: Smitha Pillai

 

Award: Bronze
Campaign: Buick Enclave & Workin' Moms
Client: Buick
Agency: Leo Burnett Toronto

Credits:
Leo Burnett Toronto
President: Ben Tarr
Chief Creative Officers: Lisa Greenberg, Steve Persico
SVP, Client Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
VP Strategy: Ryan Roberts
Creative Director: Kohl Forsberg
Art Director: Tyler McKissick
VP Group Account Director: David Buckspan
Group Account Director: Chase Kelly
Account Director: Kyle Miller
Account Supervisors: Archan Jituri, Petrina Blander
 
Carat
VP Media: Jason Lodder
Media Director: Araceli Ryabinchak
 
Workin’ Moms
Executive Producers: Philip Sternberg, Lisa Beneditto
Actor: Philip Sternberg
 
GM
Brand Director: James Hodge
Marketing Communications National Manager: Maryse Thomas
Marketing Communications Managers: Jennifer Songvilay, Alison Clarke

 

Martech

Award: Gold
Campaign: Hyundai Goes Dynamic in Search
Client: Hyundai Auto Canada Corp.
Agency: INNOCEAN Canada

Hyundai developed first of its kind conquest search ads that were dynamically generated in real time by pulling directly from a third-party car comparison tool. What was previously not possible was solved by harnessing the power of automation and google marketing tools to help Hyundai create a more personalized and relevant search ad.

Credits:
Director, Marketing: Christine Smith
Sr Manager, Digital Business Development Product & Corporate Strategy: Adam Mintz
SVP, Media Operations: Spiro Paravantes
Group Director, Digital Media: Caroline Villarroel
Manager, Insights & Analytics: Jeremy Miller
Customer Solutions Engineer: Fernando Gil
Specialist, Search Ads 360: Mohamed Riaz Raffi Mohamed
Specialist, Search Ads 360: Smitha Pillai

 

Award: Silver
Campaign: Electric iXperience
Client: BMW Canada
Agency: Performance Art

Credits:
Client: BMW Canada
Director, Brand Management: Andrew Scott
National Manager, Brand Communications: Michael Oliver
Manager, Brand and Retailer Marketing: Ryan Chu
Senior Specialist, Brand Communications: Connor Kennedy

Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Associate Creative Director: Lee Cristiano
Associate Creative Director: Benson Ngo
SVP, Group Account Director: Jan Lemke
Group Account Director: Blake Connolly
Account Supervisor: Alex Portillo
Strategy Director: Rory Webber

AR Creator: Eddy Adams
Mobile Video Production: The Colonie
Creative Shop Strategist, Meta: Gabe Reilly
Creative Agency Partner, Meta: Kayla Osmond
Media Agency Partner, Meta: Rich Conway

Media: Media Experts
Director, Media Planning: Meghan Kennedy
Media Supervisor: Fernanda Cunha
Media Account Manager: Faebri Michetti


Brand Building

Award: Gold
Campaign: Innovation Mavericks
Client: Microsoft Canada
Agency: Intercept

Innovation Mavericks was designed to help Microsoft win small businesses. It paired SMBs with innovation investments, technology consultants, Microsoft engineers, and training resources to help scale business growth.

Credits:
Microsoft Credits:
Patrick Vuong, Product Marketing Manager, Developer Audience
Michael Thibodeau, Azure Segment Lead- SMB & Growth
Michelle Tam, Integrated Marketing Lead Cloud Infrastructure, Applications & Developers

Intercept Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Basit Ishtiaq, Strategy Supervisor
Account Team:
Shaheen Yazdani, VP Client Service
Jennifer Jesson, Account Director
Samantha Schneider, Sr. Account Manager

 

Award: Silver
Campaign: Community Savings Credit Union "roll with us" cannabis B2B campaign
Client: Community Savings Credit Union
Agency: The Idea Partner and Yulu Public Relations

Credits:
Ed Sue, Marketing Manager, Community Savings Credit Union
Ivo Marchand, President, The Idea Partner
Claudia Richard, Director, Yulu PR
Annalise Moore, Director, Yulu PR
Jayney Davidson, Senior Account Manager, Yulu PR
Beatriz Moraes, Senior Account Executive, Yulu PR

 

Award: Bronze
Campaign: #StandWithOwners
Client: TELUS Business
Agency: Behaviour

Credits:
Client: TELUS Business
VP, Marketing: Roi Ross
Director, Marketing: Tristan Retelsdorf
Manager, Marketing: Adam Bloom
Senior Marketing Manager: Ryan Stark
Senior Marketing Manager: Tasha Caruso
Senior Marketing Manager: Michelle Fournier
Senior Marketing Manager: Alexandra Lamba
Senior Marketing Manager: Kelon Jones

Creative Agency: Behaviour
Executive Creative Director: Ben Pobjoy
Associate Creative Director: Malavika Ravi
Head of Strategy: Tim Foran
Director of Strategy: Gina Nasuti
Senior Strategist: Charlotte Barber
Design Director: Ryan Zee
Senior Graphic Designer: Samantha Sequeira
Graphic Designer: Erin Haina
Copywriter: Jaclyn Manishen
Group Account Director: Jade Kleinman
Account Director: Jenny Guth, Ashley Trinh
Account Supervisor: Rebecca Tam, Andrew Marshall
Account Manager: Kaitlin Cruz
President: Greg Kerr
CEO: Scott O'Hara
 
Media Agency: Cossette Media
Video Production: King Street Media
Multicultural Agency: Response
Photographer: Kayla Rocca, Toronto
Photographer: Fannie-Laurence Dube-Dupuis, Montreal
Photographer: Jason Stang, Calgary
Photographer: Lindsay Siu, Vancouver

 

Business Impact

Award: Gold
Campaign: Into the Breach
Client: Microsoft Canada
Agency: Intercept

To engage Information Security professionals, we created “Into the Breach”, a video game experience where InfoSec professionals step into the role of a Cyber Defense Analyst whose organization is under cyberattack. Their challenge was to discover the breach, identify the cause, and resolve it using Microsoft cybersecurity tools.

Credits:
Microsoft Credits:
Syed Zahidi; Sr. Integrated Marketing Manager, Microsoft Security, Canada
Natalia Przech; Product Marketing Manager - Identity
Sean Kosticin; Product Marketing Manager - Security

Intercept Team Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Account Team:
Shaheen Yazdani, VP Client Service
Daisy Magboo, Account Director
Samantha Schneider, Sr. Account Manager
Anjanaa Santhanam, Strategy Coordinator

 

Award: Silver
Campaign: Innovation Mavericks
Client: Microsoft Canada
Agency: Intercept

Credits:
Microsoft Credits:
Patrick Vuong, Product Marketing Manager, Developer Audience
Michael Thibodeau, Azure Segment Lead- SMB & Growth
Michelle Tam, Integrated Marketing Lead Cloud Infrastructure, Applications & Developers

Intercept team Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Basit Ishtiaq, Strategy Supervisor
Account Team:
Shaheen Yazdani, VP Client Service
Jennifer Jesson, Account Director
Samantha Schneider, Sr. Account Manager

 

Award: Bronze
Campaign: Quickbooks Accountants
Client: Intuit Quickbooks
Agency: Juniper Park \ TBWA

Credits:
Agency: Juniper Park \ TBWA
President: David Toto
Group Creative Director: Neil Walker-Wells
Account Director: Edoardo Albani
Account Executive: Saachi Pai
Sr. Planner: Yvonne Chung
Producer: Jesse Brook
Production House: Bolt Content
Director: Jordon Dashner
DOP: Luke McCutcheon
Producer: Kristine Lippett
Executive Producer: Nadia Dunn
Production Designer: Matthew Gordon Long
Offline Editor: Mark D’Amico
Online: Daniel Kelly
Transfer: Studio Feather
Colourist: Ana Escorse
Audio: Oso Audio
Head of Marketing: Puja Subrun
Group Marketing Manager: David Tee
Senior Marketing Manager: Christina Mele
Senior Marketing Manager: Jennifer Kotsopoulos

 

Customer Experience

Award: Gold
Campaign: Innovation Mavericks
Client: Microsoft Canada
Agency: Intercept

Innovation Mavericks was designed to help Microsoft win small businesses. It paired SMBs with innovation investments, technology consultants, Microsoft engineers, and training resources to help scale business growth.

Credits:
Microsoft Credits:
Patrick Vuong, Product Marketing Manager, Developer Audience
Michael Thibodeau, Azure Segment Lead- SMB & Growth
Michelle Tam, Integrated Marketing Lead Cloud Infrastructure, Applications & Developers

IG Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Basit Ishtiaq, Strategy Supervisor
Account Team:
Shaheen Yazdani, VP Client Service
Jennifer Jesson, Account Director
Samantha Schneider, Sr. Account Manager

 

Award: Silver
Campaign: Into the Breach
Client: Microsoft Canada
Agency: Intercept

Credits:
Microsoft Credits:
Syed Zahidi; Sr. Integrated Marketing Manager, Microsoft Security, Canada
Natalia Przech; Product Marketing Manager - Identity
Sean Kosticin; Product Marketing Manager - Security

Intercept team Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Account Team:
Shaheen Yazdani, VP Client Service
Daisy Magboo, Account Director
Samantha Schneider, Sr. Account Manager
Anjanaa Santhanam, Strategy Coordinator

 

Award: Bronze
Campaign: DevBuilder
Client: Microsoft Canada
Agency: Intercept

Credits:
Microsoft Credits:
Patrick Vuong; Product Marketing Manager, Developer Audience
Rakesh Gulati; Sr. Product Marketing Manager – Azure Developer Engagement

Intercept team Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Vania Putri, Designer
Account Team:
Shaheen Yazdani, VP Client Service
Jennifer Jesson, Account Director
Samantha Schneider, Sr. Account Manager

 

Engagement

Award: Gold
Campaign: Align in the Metaverse
Client: Microsoft Canada
Agency: Intercept

Microsoft Align brought channel ambassadors across North America together in the metaverse. This novel campaign ported people to a private island with a state-of-the-art virtual conference center, beautiful courtyard, meeting rooms, private beach, and waterfront views from almost every angle.

Credits:
Microsoft Credits:
Jeanette Kennedy; DPS Global Marketing Lead
Joan Shea; Partner Channel Marketing Manager
Mitch Doctor; US Commercial Master Trainer

Intercept Credits:
Studio Team:
Claudia Chan, Sr. Designer
Vania Putri, Designer
Account Team:
Shaheen Yazdani, VP Client Service
Samantha Schneider, Sr. Account Manager
Dara Jacobs, Account Coordinator

 

Award: Silver
Campaign: Innovation Mavericks
Client: Microsoft Canada
Agency: Intercept

Credits:
Microsoft Credits:
Patrick Vuong, Product Marketing Manager, Developer Audience
Michael Thibodeau, Azure Segment Lead- SMB & Growth
Michelle Tam, Integrated Marketing Lead Cloud Infrastructure, Applications & Developers

Intercept team Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Basit Ishtiaq, Strategy Supervisor
Account Team:
Shaheen Yazdani, VP Client Service
Jennifer Jesson, Account Director
Samantha Schneider, Sr. Account Manager

 

Award: Bronze
Campaign: Surface Pitch Perfect
Client: Microsoft Canada
Agency: Intercept

Credits:
Microsoft Credits:
Joanna Belvedere, Partner Channel Marketing Manager – Surface
Julie Li, Partner Development Manager Intern- Global Partner Solutions- Surface Canada
Rida Pasha, Product Marketing Manager Intern

Intercept Team Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Account Team:
Shaheen Yazdani, VP Client Service
Samantha Schneider, Sr. Account Manager

 

Innovative Media

Award: Gold
Campaign: Into the Breach
Client: Microsoft Canada
Agency: Intercept

To engage Information Security professionals, we created “Into the Breach”, a video game experience where InfoSec professionals step into the role of a Cyber Defense Analyst whose organization is under cyberattack. Their challenge was to discover the breach, identify the cause, and resolve it using Microsoft cybersecurity tools.

Credits:
Microsoft Credits:
Syed Zahidi; Sr. Integrated Marketing Manager, Microsoft Security, Canada
Natalia Przech; Product Marketing Manager - Identity
Sean Kosticin; Product Marketing Manager - Security

Intercept Credits
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Account Team:
Shaheen Yazdani, VP Client Service
Daisy Magboo, Account Director
Samantha Schneider, Sr. Account Manager
Anjanaa Santhanam, Strategy Coordinator

 

Award: Silver
Campaign: Align in the Metaverse
Client: Microsoft Canada
Agency: Intercept

Credits:
Microsoft Credits:
Jeanette Kennedy; DPS Global Marketing Lead
Joan Shea; Partner Channel Marketing Manager
Mitch Doctor; US Commercial Master Trainer

Intercept team Credits:
Studio Team:
Claudia Chan, Sr. Designer
Vania Putri, Designer
Account Team:
Shaheen Yazdani, VP Client Service
Samantha Schneider, Sr. Account Manager
Dara Jacobs, Account Coordinator

 

Award: Bronze
Campaign: Finding Elusive Supply Chain Planners
Client: Kinaxis
Agency: Search Warrant Online Marketing

Credits:
Digital Marketing Managers: Sean Rucko, Megan LaMarche
Manager, Global Marketing Programs: Stephanie Szeto
Marketing Program Manager: Monica Hrubcin

 

Martech

Award: Gold
Campaign: Into the Breach
Client: Microsoft Canada
Agency: Intercept

To engage Information Security professionals, we created “Into the Breach”, a video game experience where InfoSec professionals step into the role of a Cyber Defense Analyst whose organization is under cyberattack. Their challenge was to discover the breach, identify the cause, and resolve it using Microsoft cybersecurity tools.

Credits:
Microsoft Credits:
Syed Zahidi; Sr. Integrated Marketing Manager, Microsoft Security, Canada
Natalia Przech; Product Marketing Manager - Identity
Sean Kosticin; Product Marketing Manager - Security

Intercept Credits:
Studio Team:
Richard Pay, Director of Strategy
Claudia Chan, Sr. Designer
Account Team:
Shaheen Yazdani, VP Client Service
Daisy Magboo, Account Director
Samantha Schneider, Sr. Account Manager
Anjanaa Santhanam, Strategy Coordinator

 

Award: Silver
Campaign: Align in the Metaverse
Client: Microsoft Canada
Agency: Intercept

Credits:
Microsoft Credits:
Jeanette Kennedy; DPS Global Marketing Lead
Joan Shea; Partner Channel Marketing Manager
Mitch Doctor; US Commercial Master Trainer

Intercept team Credits:
Studio Team:
Claudia Chan, Sr. Designer
Vania Putri, Designer
Account Team:
Shaheen Yazdani, VP Client Service
Samantha Schneider, Sr. Account Manager
Dara Jacobs, Account Coordinator

 

Award: Bronze
Campaign: To Find & Convert the Humans of Supply Chain
Client: Kinaxis
Agency: Search Warrant Online Marketing

Credits:
Digital Marketing Managers: Sean Rucko, Megan LaMarche
Manager, Global Marketing Programs: Stephanie Szeto
Marketing Program Manager: Monica Hrubcin

Brand Building

Award: Gold
Campaign: The Black Elevation Map
Client: Black & Abroad
Agency: Performance Art

The Black Elevation Map is a data-driven domestic travel platform that takes cultural data, including Black population data, historical markers, Black-owned businesses and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the U.S. The greater the density of data, the higher the elevation.

Credits:
Client: Black & Abroad
Chief Creative Officer & Co-Founder: Eric Martin
Chief Strategy Officer & Co-Founder: Kent Johnson

Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Associate Creative Director: Pedro Izzo, Benson Ngo
Copywriter: Hemal Dhanjee, Tobi Adebowale, Paula Purdon
Copywriter: Jasmine Mans
Experience Delivery Lead: Nzegwhua Anderson
Senior Experience Designer: Joe Szabo
Experience Designer: Leon Mullings
Studio Designer: Emily Plewes
Executive Creative Director: Colin Craig
Producer: Sharon Nelson-Bailey
VP, Strategy: Kirk Linkletter
Strategist: Leandra Legendre
Strategist: Simran Kaur
Strategist: Eli Ferrara
Strategist: Cassandra Cervi
SVP, Head of Strategy: Priyanka Goswami
Program Manager: Kaylen Dillon
Digital Producer: Darwin Garcia
SVP, Managing Director: Jordan Dinning
Account Supervisor: Ricky Gunawan
Account Director: Jon Rae
VP, Technology: Stuart Cheesmond
Technical Solutions Consultant: Suraj Patel
Group Director, Product Development: Arnaud Icard
Lead Developer: John Iacoviello
Full Stack Developer: Cody Schreiber
Interface Developer: Heung Lee
Senior Technical Architect: Valerian Nasqidashvili
Quality Assurance Lead: Natalia Zadorozhna
Quality Assurance Analyst: Nataliya Vislyanska
Solutions Consultants (BAs): Suraj Patel, Kaivalya Kashyap
Analytics Manager: Anil Iqbal
Junior Analyst: Shaista Meghji
Analytics Analyst: Abdul Dau
Consultant: Gigi Basanta
Chief Executive Officer: Andrea Cook
Chief Operations Officer: Elizabeth Sellors

Type: Vocal Type Co.
Designer: Tré Seals

Production: Alfredo Films
Director: Kelly Fyffe- Marshall
DOP: Shivam Pandya
Producer: Alex Henry
Producer: Holly Rowden
Editor: Michael Ofori-Attah

Online: Alter Ego
VFX Executive Producer: Hilda Pereira
VFX Producer: Andrew Tavares
Motion Designer: Rob Fisher
Motion Designer: Ian Flaig
Colourist: Conor Fisher
Colour Assistant: Daniel Saavedra
VFX Artist: Joel Osis
VFX Assistant: Victoria Gaston

Audio: TA2 Sound + Music
Audio Director: Simon Jain
Project Manager: Heather Ngo
Audio Engineer: Dean Metherell
Assistant Audio Engineer: Justin Poon
Creative Director: Steve Gadsden

Media: Initiative Canada
Chief Strategy Officer: Nish Shah
Director, Communications Design: Lara Senbanjo
Director, Strategy: Christian Kern
 
Performance Marketing: Reprise Canada
Head of Content: Cynthia Steele
Sr. Director, Strategy & Social Commerce: Tyler Dmytrow
 
Audience: Kinesso
SVP, Global Client Solutions: Wendi Dunlap
Director, Audience Solutions: Mandy Wong
Manager, Audience Solutions: Rory Materson
 
Agency Partner: Meta
Creative Agency Partner: Kayla Osmond
Creative Agency Partner: Katie Wall
Creative Director: Scott Drey
Creative: Michael Dooley

PR: Glossy Inc.
PR: Shannon Stephaniuk

 

Award: Silver
Campaign: Finish Purpose
Client: Reckitt Canada
Agency: cleansheet communications

Credits:
CLEANSHEET COMMUNICATIONS
Chief Creative Officer, Neil McOstrich
Chief Strategic Officer, Catherine Frank
Associate Creative Director / Director, Scott Shymko
Senior Copywriter, Steph Braun
Group Account Director, JJ Bresolin
Account Director, Sarah Gray
Account Executive, Aqsa Khan
CLIENT, RECKITT CANADA
VP Marketing, Timo Oluschinsky
Senior Brand Manager, Animesh Kumar
Brand Manager, Rebecca Leon
Assistant Brand Manager, Alexia Liberatore
Marketing Director, Tara Chetkowski
Media Manager, Karissa Fader
Marketing Director, Adam Best
Brand Marketing Manager, Shivali Patel
VP Marketing, Corrie Mueller
Media Manager, Nadine Evans
BESTLIGHT MEDIA
Executive Producer, Allan Schwartzenberger
Senior Editor, Jack Feore
DOP, Rion Gonzales
Producer, Matt Wiele
Producer, Carlo D’Ercole
PIRATE GROUP INC.
Sound Engineer, Chris Tate,
SOMEONE'S COUSIN, 3D RENDERING
DARLING VFX & COLOUR
Colourist, Kassi Bellamy
Touché!
Group Account Director, Kristine Sherliker
360 Supervisor, Karina Black
Media Strategist, Ines Xu
Digital Business Lead, Ricky Gupta

 

Award: Bronze
Campaign: Blood, sweat, and pee (nothing to hide)'
Client: Knix
Agency: Hard Work Club

Credits:
CEO: Joanna Griffiths
VP Brand Marketing: Barry Alexander
Creative Director: Dave Barber

Agency: Hard Work Club
Partner, Brand Growth and Operations: Cameron Stark
Partner, Creative Director: Meghan Kraemer
Partner, Creative Director Design: Christian Buer
Copywriter: Meghan Kraemer
Art Director: Christian Buer
Agency Executive Producer: Erica Metcalfe

Production House: Skin and Bones
Director: Kelsey Larkin
Director of Photography: Kris Bonnell
Producer: Michelle Woodward

Editorial: Outsider
Editor: Michael Barker
Assistant Editor: Lia Han
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi

Online + Colour: Studio Feather
Online Artist: Sonia Ruffolo
Colourist: Ana Escorse
Assistant Colourist: Janella Cabus
Producer: Rebeca Ortiz
Executive Producer: Sara Windrim

Music and Sound Design: SNDWRx
Song: “Blood Sweat and Pee” composed and written by Didier Tovel
Performed by Exmiranda
Sound Design: Geoff Devine
Coordinating Producers: Alison Lawee, Becca Friesen

 

Business Impact

Award: Gold
Campaign: Google x Simu
Client: Google Canada
Agency: Cossette Communication

Google’s Pixel 6 work led to outstanding sales (+136%). But beyond business outcomes, the campaign struck a chord with Canadians’ sense of belonging. It captured the hearts of Chinese-Canadians during the pandemic and its Anti-Asian hate. And acted as a catalyst for celebrating Canada’s diverse culture, in a time when our community needed it most.

Credits:
Chief Creative Officer: Peter Ignazi
Creative Directors: Jacob Greer, Nicole Ellerton
Associate Creative Director/Art Director: Andrea Romanelli
Associate Creative DirectorWriter: Jon Taylor
Agency Producer: Heather Blom
Account Team: Sandra Marston, Kelly Croft
Strategy Team: Geraldine Tixier, Carolyn Khoo

Production House: Asymetric
Director: Peter Huang
Production House Executive Producer: Evan Landry, Nick Burry
Line Producer: Jason Aita
Director of Photography: Kristofer Bonnell
Casting Director: Ashley Hallihan

Video Post Facility / Editing Company: Saints Editorial
Editor: Stephen Sora
Compositor / Online: Alter Ego
Special Effects: Flame Artist: Sebastian Boros, Motion Designer: Edward Deng, VFX Assistant: Nupur Desai
Animation:
Colourist/Transfer: Conor Fisher, Assistant: Sam Omond

Audio Post Facility/Music House: Vapor Music
Audio Director: Ted Rosnick
Producer: Kat Stewart
Engineer: Julian Rudd
PR/Social Agency: Media Profile
PR/Social Leads: Maxine McDonald, Jake Kislinsky, Alexandra Raposo

Digital Media Agency: Essence
Digital Media Planner: Mindy Stanislovaitis

Integrated Media Agency: PHD Canada
Integrated Media Planner: Chris Jimenez

 

Award: Silver
Campaign: Milk-Bone Chewpons
Client: Smucker Foods of Canada Corp.
Agency: Leo Burnett Toronto

Credits:
Client: Smucker Foods of Canada Corp.
Vice President of Marketing: Adam Zitney
Director of Marketing, Pet: Nancy Murphy
Director, Integrated Consumer Experience: Jenny Thorne
Integrated Marketing Communications Manager: Marisa Hattem
 
Creative Agency: Leo Burnett
President: Ben Tarr
Chief Creative Officers: Steve Persico, Lisa Greenberg
SVP, Head of Account Management: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Creative Directors: Kohl Forsberg, Man Wai Wong
Copywriter: Aisling Penco
Art Director: Angelo Roldan
Designer: Angelo Roldan
VP, Group Account Director: David Buckspan
Group Account Director: Daniel Zimmerman
Account Director: Krzysztof Iwanicki
Account Supervisor: Janelle Pepin
Community Manager: Emma Lauermeier
Digital Project Manager: Tom Degez
Editor: Jason Grebski
Animator: Dan Purdy
Producer: Tania Gaudio
VP, Post and Print Production: Gord Cathmoir
Photographers: SATY+PRATHA (Saty Namvar and Pratha Samyrajah)
Prop Stylist: Chad Burton
Photo Assistant: Dustin Parr
Motion Direction: Saty Namvar, Pratha Samyrajah
Music House: Vapor Music
Producer: Erin Scott
Composer & Creative Director: Brendan Quinn
Audio Engineer: Julian Rudd
Sound Designer: Levi Considine
Post Company: The Vanity
Producer: Nicole Labbe
Colourist: Brock Cruess
Media Agency: Spark Foundry Canada
VP, Group Account Director: Paul Hewitt
Account Director: Sarah Crouch

 

Award: Bronze
Campaign: SOUNDSKATES
Client: Converse
Agency: Narrative

Credits:
Co-Chief Creative Officers: Joseph Bonnici, Meredith Klapowich
Executive Creative Director: Debbie Chan
Associate Creative Director: Katherine Flores
Art Director: Caleb Leung
Copywriter: Talal Itani
Agency Producer: Michelle Pilling
Managing Director, Executive Vice President: Cathy Mitchell
Vice President: Stefania Yarhi
Account Director: Kylee Berencsi
Senior Brand Strategist: Lyndsey Westfall
Director, Experiential: Melissa Da Costa
Senior Account Manager, Experiential: Jaclyn Kirk
Associate Account Manager, Experiential: Julia Cameira
Associate Account Manager: Nick Perruccio
Social Media Director: Kristina Kosa
Associate Media Director: Sarah Lowden
Media Coordinator: Karin Julman

SOUNDSKATES Partners
Owner / Fabricator (Maker Industries Inc.): Christopher Guard
Builder: Gord Hardie
Artist/ Designer: Cameron Harapiak
Music: Luke Fenton “Louke Man”
Videographer/ Editor (Blue Tile Lounge): Daniel Policelli
Videographer/ Production Assistant (Blue Tile Lounge): Richard Preston

Converse (Client)
Director of North America Brand Marketing: Olivier Camet
Marketing Specialist: Taylor Underhill

 

Customer Experience

Award: Gold
Campaign: SOUNDSKATES
Client: Converse
Agency: Narrative

Converse Soundskates: A Sonic Skate Jam was an immersive, indoor skatepark where Toronto skaters created music through skateboarding using interactive skate ramps in a unique sound environment. Bringing together the community, the activation included the first skateable OOH, paid social campaign, and wild postings in key skate areas.

Credits:
Co-Chief Creative Officers: Joseph Bonnici, Meredith Klapowich
Executive Creative Director: Debbie Chan
Associate Creative Director: Katherine Flores
Art Director: Caleb Leung
Copywriter: Talal Itani
Agency Producer: Michelle Pilling
Managing Director, Executive Vice President: Cathy Mitchell
Vice President: Stefania Yarhi
Account Director: Kylee Berencsi
Senior Brand Strategist: Lyndsey Westfall
Director, Experiential: Melissa Da Costa
Senior Account Manager, Experiential: Jaclyn Kirk
Associate Account Manager, Experiential: Julia Cameira
Associate Account Manager: Nick Perruccio
Social Media Director: Kristina Kosa
Associate Media Director: Sarah Lowden
Media Coordinator: Karin Julman

SOUNDSKATES Partners
Owner / Fabricator (Maker Industries Inc.): Christopher Guard
Builder: Gord Hardie
Artist/ Designer: Cameron Harapiak
Music: Luke Fenton “Louke Man”
Videographer/ Editor (Blue Tile Lounge): Daniel Policelli
Videographer/ Production Assistant (Blue Tile Lounge): Richard Preston

Converse (Client)
Director of North America Brand Marketing: Olivier Camet
Marketing Specialist: Taylor Underhill

 

Award: Silver
Campaign: The Carousel of Dreams
Client: AIR MILES
Agency: FUSE Create

Credits:
FUSE Create:
Steve Miller, VP, Executive Creative Director
Patrice Pollack, Creative Director
Ryan Fox, Art Director
Cristina Markham, Writer
Aleena Mazhar, VP, Managing Director
Zach Wright, Group Account Director
Ashley Sommerville, Account Director
Anthony Mayes, Director of Production
Artam Design, Production Partner
Amanda Fusco, Producer
Lily Ljubicic, Account Supervisor

AIR MILES
Rachel MacQueen – Senior Vice President, Marketing and Collector Experience at AIR MILES
Dave Theodoropoulos – AVP, Brand Affinity at AIR MILES
Georgina Terzis – Associate Director, Brand Activation and Sponsorship at AIR MILES
Kevin Galbraith - Director, Brand, Content and Communications at AIR MILES

 

Award: Bronze
Campaign: Levi’s FRESH - Canada’s Freshest Virtual Farmers’ Market
Client: Levi's Strauss & Co.
Agency: UM and Snap

Credits:
UM
Senior Director: Michelle Arksey
Supervisor: Quinn Harris
Senior Planner: Victoria Iaboni

Reprise
Senior Campaign Manager: Hailee Mah

Levi's Strauss & Co.
Director, Marketing: Jaye Campbell,
Communications & Activations Manager: Fanny Grenier

Snapchat Canada
Account Executive, Snapchat: Matt Bolivar
Account Manager, Snapchat: Bailey Vanduinen
Sr. Creative Strategist, Snapchat: Matthew Shore
Brand Strategist, Snapchat: Jaclyn Lacroix

 

Engagement

Award: Gold
Campaign: The Cristiano Bottle
Client: IKEA
Agency: Rethink

When football's biggest star Cristiano Ronaldo told the world to "Drink water" instead of Coca-Cola, he did it with a plastic bottle. So IKEA renamed its bestselling reusable bottle CRISTIANO to help the world drink water, sustainably.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Directors: Xavier Blais, Maxime Sauté
Head of Art / Creative Director: Joel Holtby
Associate Creative Director: Zachary Bautista
Art Director: Zachary Bautista, Jean-Nicolas Duval, Edouard Coune, Maxime Saute
Writer: Xavier Blais
Strategist: Shereen Ladha, Sean McDonald
Group Account Director: Sarah Riedlinger
Group Account Director: Alex Lefebvre
Media Agency: Carat
Vice President, Group Account Director: Karen Hrstic
Associate Account Director: Vanessa Coutinho
Account Supervisor: Faizal Shaikh
Media Planner: Monalyn Quelnat
Media Coordinator: Crystal Kim

Client:
Johanna Johanna Andrén – CMO, IKEA Canada
Santiago Arbelaez - Head of Media, IKEA Canada
Jordan Sequeira – Marketing Comms Specialist, IKEA Canada

 

Award: Silver
Campaign: Skip Playoff Pants
Client: SkipTheDishes
Agency: Skip Studios

Credits:
Vice President, Marketing - Cheryl Radisa
Creative Director - Phil Sylver
Director Partnerships - Alanna Rubino
Producer - Cory J Bell
Creatives: Phil Sylver, Sophie Chouinard, Aron Doell, Meirav Nepon, Christopher Maycher, The Jerk Store
Lead Clients: Cheryl Radisa, Phil Sylver, Alanna Rubino, Melanie Fatouros-Richardson
Clients: Stacey Morris, Candida Golia, Matt Sammons, Jess Pomeroy, Autumn Linklater, Tanner Ewchuk, Olivier de Feydeau, Lisagh King, Alexandra Tripp
Production Partners: The Deli, Married to Giants, Wingman, Pirate
Exec Producers: Kevin Saffer & Cynthia Heyd
Producer: Cia Mellegers
Costume Designer: Izzy Camilleri
Directors: The Jerk Store
Editor:  Ryan Hunt
Music Director and Sound:  Vanya Drakul / Keith Ohman
PR:  Pomp & Circumstance

 

Award: Bronze
Campaign: The Black Elevation Map
Client: Black & Abroad
Agency: Performance Art

Credits:
Client: Black & Abroad
Chief Creative Officer & Co-Founder: Eric Martin
Chief Strategy Officer & Co-Founder: Kent Johnson

Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Associate Creative Director: Pedro Izzo, Benson Ngo
Copywriter: Hemal Dhanjee, Tobi Adebowale, Paula Purdon
Copywriter: Jasmine Mans
Experience Delivery Lead: Nzegwhua Anderson
Senior Experience Designer: Joe Szabo
Experience Designer: Leon Mullings
Studio Designer: Emily Plewes
Executive Creative Director: Colin Craig
Producer: Sharon Nelson-Bailey
VP, Strategy: Kirk Linkletter
Strategist: Leandra Legendre
Strategist: Simran Kaur
Strategist: Eli Ferrara
Strategist: Cassandra Cervi
SVP, Head of Strategy: Priyanka Goswami
Program Manager: Kaylen Dillon
Digital Producer: Darwin Garcia
SVP, Managing Director: Jordan Dinning
Account Supervisor: Ricky Gunawan
Account Director: Jon Rae
VP, Technology: Stuart Cheesmond
Technical Solutions Consultant: Suraj Patel
Group Director, Product Development: Arnaud Icard
Lead Developer: John Iacoviello
Full Stack Developer: Cody Schreiber
Interface Developer: Heung Lee
Senior Technical Architect: Valerian Nasqidashvili
Quality Assurance Lead: Natalia Zadorozhna
Quality Assurance Analyst: Nataliya Vislyanska
Solutions Consultants (BAs): Suraj Patel, Kaivalya Kashyap
Analytics Manager: Anil Iqbal
Junior Analyst: Shaista Meghji
Analytics Analyst: Abdul Dau
Consultant: Gigi Basanta
Chief Executive Officer: Andrea Cook
Chief Operations Officer: Elizabeth Sellors

Type: Vocal Type Co.
Designer: Tré Seals

Production: Alfredo Films
Director: Kelly Fyffe- Marshall
DOP: Shivam Pandya
Producer: Alex Henry
Producer: Holly Rowden
Editor: Michael Ofori-Attah

Online: Alter Ego
VFX Executive Producer: Hilda Pereira
VFX Producer: Andrew Tavares
Motion Designer: Rob Fisher
Motion Designer: Ian Flaig
Colourist: Conor Fisher
Colour Assistant: Daniel Saavedra
VFX Artist: Joel Osis
VFX Assistant: Victoria Gaston

Audio: TA2 Sound + Music
Audio Director: Simon Jain
Project Manager: Heather Ngo
Audio Engineer: Dean Metherell
Assistant Audio Engineer: Justin Poon
Creative Director: Steve Gadsden

Media: Initiative Canada
Chief Strategy Officer: Nish Shah
Director, Communications Design: Lara Senbanjo
Director, Strategy: Christian Kern
 
Performance Marketing: Reprise Canada
Head of Content: Cynthia Steele
Sr. Director, Strategy & Social Commerce: Tyler Dmytrow
 
Audience: Kinesso
SVP, Global Client Solutions: Wendi Dunlap
Director, Audience Solutions: Mandy Wong
Manager, Audience Solutions: Rory Materson
 
Agency Partner: Meta
Creative Agency Partner: Kayla Osmond
Creative Agency Partner: Katie Wall
Creative Director: Scott Drey
Creative: Michael Dooley

PR: Glossy Inc.
PR: Shannon Stephaniuk

 

Innovative Media

Award: Gold
Campaign: SOUNDSKATES
Client: Converse
Agency: Narrative

Converse Soundskates: A Sonic Skate Jam was an immersive, indoor skatepark where Toronto skaters created music through skateboarding using interactive skate ramps in a unique sound environment. Bringing together the community, the activation included the first skateable OOH, paid social campaign, and wild postings in key skate areas.

Credits:
Co-Chief Creative Officers: Joseph Bonnici, Meredith Klapowich
Executive Creative Director: Debbie Chan
Associate Creative Director: Katherine Flores
Art Director: Caleb Leung
Copywriter: Talal Itani
Agency Producer: Michelle Pilling
Managing Director, Executive Vice President: Cathy Mitchell
Vice President: Stefania Yarhi
Account Director: Kylee Berencsi
Senior Brand Strategist: Lyndsey Westfall
Director, Experiential: Melissa Da Costa
Senior Account Manager, Experiential: Jaclyn Kirk
Associate Account Manager, Experiential: Julia Cameira
Associate Account Manager: Nick Perruccio
Social Media Director: Kristina Kosa
Associate Media Director: Sarah Lowden
Media Coordinator: Karin Julman

SOUNDSKATES Partners
Owner / Fabricator (Maker Industries Inc.): Christopher Guard
Builder: Gord Hardie
Artist/ Designer: Cameron Harapiak
Music: Luke Fenton “Louke Man”
Videographer/ Editor (Blue Tile Lounge): Daniel Policelli
Videographer/ Production Assistant (Blue Tile Lounge): Richard Preston

Converse (Client)
Director of North America Brand Marketing: Olivier Camet
Marketing Specialist: Taylor Underhill

 

Award: Silver
Campaign: Wide Open Spaces
Client: Travel Alberta
Agency: Initiative Media Canada Inc.

Credits:
Travel Alberta
Senior Vice President, Chief Marketing Officer: Tannis Gaffney
Marketing Director: Susan Darch
Consumer Marketing Managers: Sean Flemmer, Jillian Hale
Brand and Content Specialists: Rose Bolton, Maryanne Doran

Initiative Media
VP, Client Advice & Management: Olivier Leblond
Head of Content: Chris Gairdner
Manager, Content Strategy: Stefan Ruby
Senior Project Manager: Ryan Gentile

National Geographic
Head of Planning: Cat Salt
Brand Partnerships Managers: Katie Cowin, Charlotte Ford
Digital Account Manager: Beth Nightingale
Senior Content Producer: Gabrielle Butler
Contributing Photographer/Video Talent: Kahli April
Kainai Elder/Video Talent: Saa'kokoto

 

Award: Bronze
Campaign: Bakugan x Roblox
Client: Bakugan
Agency: Spin Master

Credits:
EVP, Marketing and E-Commerce: Laura Henderson - Director of Interactive Marketing: Yves Saada - VP, Communications and Corporate Citizenship: Tammy Smitham - VP Action & Wheels Toys: Adam Hyman - Director Marketing Action Toys: Michael Tillman

 

Martech

Award: Gold
Campaign: The Black Elevation Map
Client: Black & Abroad
Agency: Performance Art

The Black Elevation Map is a data-driven domestic travel platform that takes cultural data, including Black population data, historical markers, Black-owned businesses and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the U.S. The greater the density of data, the higher the elevation.

Credits:
Client: Black & Abroad
Chief Creative Officer & Co-Founder: Eric Martin
Chief Strategy Officer & Co-Founder: Kent Johnson

Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Associate Creative Director: Pedro Izzo, Benson Ngo
Copywriter: Hemal Dhanjee, Tobi Adebowale, Paula Purdon
Copywriter: Jasmine Mans
Experience Delivery Lead: Nzegwhua Anderson
Senior Experience Designer: Joe Szabo
Experience Designer: Leon Mullings
Studio Designer: Emily Plewes
Executive Creative Director: Colin Craig
Producer: Sharon Nelson-Bailey
VP, Strategy: Kirk Linkletter
Strategist: Leandra Legendre
Strategist: Simran Kaur
Strategist: Eli Ferrara
Strategist: Cassandra Cervi
SVP, Head of Strategy: Priyanka Goswami
Program Manager: Kaylen Dillon
Digital Producer: Darwin Garcia
SVP, Managing Director: Jordan Dinning
Account Supervisor: Ricky Gunawan
Account Director: Jon Rae
VP, Technology: Stuart Cheesmond
Technical Solutions Consultant: Suraj Patel
Group Director, Product Development: Arnaud Icard
Lead Developer: John Iacoviello
Full Stack Developer: Cody Schreiber
Interface Developer: Heung Lee
Senior Technical Architect: Valerian Nasqidashvili
Quality Assurance Lead: Natalia Zadorozhna
Quality Assurance Analyst: Nataliya Vislyanska
Solutions Consultants (BAs): Suraj Patel, Kaivalya Kashyap
Analytics Manager: Anil Iqbal
Junior Analyst: Shaista Meghji
Analytics Analyst: Abdul Dau
Consultant: Gigi Basanta
Chief Executive Officer: Andrea Cook
Chief Operations Officer: Elizabeth Sellors

Type: Vocal Type Co.
Designer: Tré Seals

Production: Alfredo Films
Director: Kelly Fyffe- Marshall
DOP: Shivam Pandya
Producer: Alex Henry
Producer: Holly Rowden
Editor: Michael Ofori-Attah

Online: Alter Ego
VFX Executive Producer: Hilda Pereira
VFX Producer: Andrew Tavares
Motion Designer: Rob Fisher
Motion Designer: Ian Flaig
Colourist: Conor Fisher
Colour Assistant: Daniel Saavedra
VFX Artist: Joel Osis
VFX Assistant: Victoria Gaston

Audio: TA2 Sound + Music
Audio Director: Simon Jain
Project Manager: Heather Ngo
Audio Engineer: Dean Metherell
Assistant Audio Engineer: Justin Poon
Creative Director: Steve Gadsden

Media: Initiative Canada
Chief Strategy Officer: Nish Shah
Director, Communications Design: Lara Senbanjo
Director, Strategy: Christian Kern
 
Performance Marketing: Reprise Canada
Head of Content: Cynthia Steele
Sr. Director, Strategy & Social Commerce: Tyler Dmytrow
 
Audience: Kinesso
SVP, Global Client Solutions: Wendi Dunlap
Director, Audience Solutions: Mandy Wong
Manager, Audience Solutions: Rory Materson
 
Agency Partner: Meta
Creative Agency Partner: Kayla Osmond
Creative Agency Partner: Katie Wall
Creative Director: Scott Drey
Creative: Michael Dooley

PR: Glossy Inc.
PR: Shannon Stephaniuk

 

Award: Silver
Campaign: The Cristiano Bottle
Client: IKEA
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Directors: Xavier Blais, Maxime Sauté
Head of Art / Creative Director: Joel Holtby
Associate Creative Director: Zachary Bautista
Art Director:  Zachary Bautista, Jean-Nicolas Duval, Edouard Coune, Maxime Saute
Writer: Xavier Blais
Strategist: Shereen Ladha, Sean McDonald
Group Account Director - Sarah Riedlinger
Group Account Director - Alex Lefebvre
Media Agency: Carat
Karen Hrstic - Vice President, Group Account Director
Vanessa Coutinho - Associate Account Director
Faizal Shaikh - Account Supervisor
Monalyn Quelnat - Media Planner
Crystal Kim - Media Coordinator
Client:
Johanna  Johanna Andrén – CMO, IKEA Canada
Santiago Arbelaez - Head of Media, IKEA Canada
Jordan Sequeira – Marketing Comms Specialist, IKEA Canada

 

Award: Bronze
Campaign: Scene+ Harmony Launch
Client: SCENE+
Agency: Narrative / Bensimon Byrne

Credits:
Narrative:
Stefania Yarhi, Vice President
Daliah Hijazi Marsons, Account Director
Jena Raj, Senior Account Manager
Kristen Strong-Hillier, Account Manager
Holly Wilks, Account Manager
Ashley Belfast, Program Director
Meredith Kalpowich, Chief Creative Officer
Debbie Chan, Executive Creative Director
Talal Itani, Copywriter
Caleb Leung, Art Director

BB:
Erin O’Connor, Managing Director, Strategy and Client Experience
Amin Todai, Head of Design for Tadiem, and Chief Creative officer for OneMethod
Max Sawka, Managing Director, OneMethod
Jeff Rae, Designer
Sara Leroux, Program Director
Sanjay Mangar, Director of Studio Services
Zeenat Asif – Media Supervisor
Kristina Kosa, Social Media Director
Tenna Kljenak, Social Media Specialist

SCENE+:
Matthew Seagrim, Managing Director, Scene+
Navin Singh, VP of Marketing
Susan LeBlanc, Director of Marketing
Ray Sabharwal, Director of Marketing
Jessica Drozd, Senior Marketing Manager
Kabir Sanwal, Marketing Manager
Greg Thompson, Senior Marketing Manager
Ryan Hamilton, Marketing Coordinator
Dave Laing, Creative Director, Lighthouse
Laura Rodriguez, Director of Marketing, Scotiabank


Brand Building

Award: Gold
Campaign: Hockey For All
Client: Scotiabank
Agency: Rethink

Canada’s game doesn’t reflect Canada’s diversity. To change this, Scotiabank launched “hockey for all,” a platform tackling discrimination in hockey while celebrating the diversity that exists within the game. It was launched with a film juxtaposing the real, hurtful words experienced by hockey players, with their extraordinary achievements.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Director: Dhaval Bhatt, Joel Holtby, Natasha Michalowska, Frederick Nduna
ACD, Writer: Robbie Percy
ACD, Art Director: Caroline Friesen
Writer: Jackson Byrne
Art Director: Scott Johnson
Chief Strategy Officer: Sean McDonald
Strategy Director: Crystal Sales
Senior Strategist: Colin Kikcio
Director of Broadcast Production: Shelby Spigelman
Broadcast Producer: Chantel Brinkman, Anna Tricinci, Alex Butt
Production Company: Soft Citizen
Executive Producer: Rob Burns/Eva Preger/Link York
Director: Similar but Different
Director of photography: Chris Ripley
Line Producer: Kelly King
Offline Editorial: Nimiopere Film Editorial
Editor: Graham Chisholm
Assistant Editor: Bryan Reuben
Offline Producer: Julie Axell
Post Production House: The Vanity
VFX Artists: Kaelem Cahill, Noah Matikainen, Dave McGhie
VFX Producer: Katie Methot
Grading: Wade Odlum, Alter Ego
Audio House: Grayson Music
Producer (Audio House): Tyler Estwick
Creative Director & Composer (Audio House): Tyson Kuteyi
Engineer: Vlad Nikolic
Sound Design: Ben Swarbrick
Photographer: Roy Baizan
Agency Integrated Producer: Kate Spencer
Line Producer: AJ Edmonds
Strategic Communications: Meredith Montgomery
Communications Manager: Sara Lemmermeyer
Group Account Director: Niki Sahni
Account Director: Daniel Riggi
Account Manager: Gib Hassan, Alex Rousom
Media Agency - PHD Canada
Angie Genevose, Managing Director
Laura Leonard, Business Lead
Jillian Mlot, Senior Account Manager, Planning
Felcia Pierskalla, Senior Account Manager
Drew Himel, Assistant, Client Services
PR Agency - H+K Strategies
Jason MacDonald, Senior Vice President, Corporate Advisory Lead
Meredith Burns, Senior Director, Corporate Advisory
Ariel Benjamin, Consultant
Alex Mitchell, Account Director, Integrated Communications
Patrice Lavoie, Vice President
Maxime Belanger, Senior Consultant
Jessica Conlin, Account Director

Clients:
Laura Curtis-Ferrera, Chief Marketing Officer
John Rocco, Vice President, Marketing
Mike Tasevski, Vice President, Global Sponsorships
Lisa Ferkul, Director, Hockey Sponsorship
Nick Peragine, Senior Manager, Global Sponsorships
Doug Johnson, Senior Manager, Communications
Matthew Dicker, Manager. Global Sponsorships
Alex Chiarlitti, Assistant Manager. Global Sponsorships

 

Award: Silver
Campaign: Mydoh Launch Campaign
Client: Mydoh
Agency: RBC Ventures / Arrivals+Departures

Credits:
Mydoh
Chief Marketing Officer: Angelique de Montbrun
Head of Brand and Integrated Marketing: Gloria Kim
Head of Performance Marketing: Vageesh Velusamy
Social Media Manager: Tina Huang
Content Manager: Amanda Lee

RBC Ventures
Head, Strategic Design: Hector Crespo
Creative Director: Lionel Wong
Senior Art Director: Tadeu Toussaint
Senior Copywriter: Dermot O’Brien
Head of Marketing: Dawn Bednarski
Director of Brand Strategy: Sean Mathews
Manager, Corporate Communications: Matt Trocchi
Sr. Manager, SEO & Email Marketing: Mark Gronowski
Sr. Manager, Social & Content Marketing: Meagan Hamel
Head of Performance Marketing: Michael McCue

Arrivals+Departures
Chief Creative Officer: Jeff MacEachern
Creative Director: Jeff Collins
Creative Director: Anton Ratinsky
VP, Business Director: Zeeshan Hussain
Account Director: Allison Zakoor
Account Manager: Melanie Dwyer-Joyce
Broadcast Producer: Brie Gowans
Director of Planning: Nik Poon

TV Production
Production Company: Ad Hoc
Director: Fred Goss
Executive Producer: Michel Korchinsky
DOP: Ian MacMillan
Art Director: Javed Ali
Stylist: Jessica Albano
Make-Up: Christina Rubiales
Casting: Steven Mann
Editor: Leo Zaharatos
Online: Wingman
VFX Artists: Sean Douglas & Jonny Ames
Executive Producer: Emily Goldberg
Film Transfer: alter ego
Colourist: Eric Whipp
Audio Production: Oso
SFX & Mix: Leo Hicks and Harry Knazan

YouTube Production
Production Company: JMac Content
Executive Producer/Producer: Justin MacRae
Director: Ted Ghanime
DOP: Barry Cheong
Art Director/Props: Teryn Clancy
Wardrobe Stylist: Vanessa Popoli
Hair and Make-up Stylist: Samantha Lee
Post Production Producer: Matt Mitchell
Post Production Editor: Mike Garniss
VFX: Pixel Piranha, James Young
Photographer: AJ Messier

 

Award: Bronze
Campaign: aha - Let's be Frank
Client: aha Insurance
Agency: Milestone Integrated

Credits:
Strategy & Planning
Stacy Barr, VP, Milestone Integrated Marketing

Creative
Damaris Copil, Creative Director, Milestone Integrated Marketing
Steve Wallace, Director of Copy/Content, Milestone Integrated Marketing
Brent King, Art Director, Milestone Integrated Marketing
Melissa Borges, Media Director
Melissa Colella, Senior Media Manager
Mark Reinhardt, Sr. Designer, Milestone Integrated Marketing
Sarah Fernandez, Int. Designer, Milestone Integrated Marketing
Nikki Smith, Jr. Designer, Milestone Integrated Marketing
Diane Lewis, Sr. Production Manager, Milestone Integrated Marketing
Ian Gordon, Sr. Production Designer, Milestone Integrated Marketing

Account Leadership
Tony Mammoliti, Group Account Director, Milestone Integrated Marketing
Jennifer Salmikivi, Account Supervisor, Milestone Integrated Marketing
Erin Ramsammy, Account Supervisor, Milestone Integrated Marketing

Client
Steve Livingstone, President, aha insurance
Tanya Peretti, Chief Marketing Officer, aha insurance
Khari Ghaynor, Vice President, Sales & Marketing, aha insurance

 

Business Impact

Award: Gold
Campaign: BMO "Gear Up"
Client: BMO
Agency: FCB Montréal

The Gear Up website was available in both Fr & Eng and was promoted using social & digital ads. Designed to reach families and casual sports fans as well as soccer fans it provided exposure over the course of 4 weeks. We leveraged special tools such as SAM Digital Targeting to tap into 1st party data and better identify and connect with our target.

Credits:
CLIENTS : BMO
Ann-Marie Beauchemin
Mélanie Miron
Marie-Pier Bergevin
Eric Martin
Sabrina Morin

AGENCY : FCB (Montréal)
CHIEF CREATIVE OFFICER : Nancy Crimi-Lamanna
PLANNER/STRATEGY : Maryse Sauvé
VP, HEAD OF CREATIVE : Sylvain Dufresne
CREATIVE : Sylvain Dufresne ECD, Martin Rivard CR, Stefan Szary AD, Emily Wilkinson CR, Julien Ponton AD, Sébastien Robillard AD, Étienne Soucy CR (copywriter)
ACCOUNT : Krystelle Ruest, Julie Simon, Michael Watier, Julie Monette
AGENCY PRODUCER : Anick Rozon

PRODUCTION HOUSE : SOMA
DIRECTOR : Mathieu Renoult

POST_PRODUCTION : BLVD

SOUND DESIGN : La Majeure

MEDIA : UM Media

WEBSITE, ONLINE BOUTIQUE : Agence Minimal

 

Award: Silver
Campaign: True Name
Client: Mastercard Canada
Agency: McCann Canada

Credits:
McCann Canada
Josh Stein, Chief Creative Officer
Gail Pak, Vice President, Creative Director
Mike Shuman, Creative Director
AJ Jones, Chief Strategy Officer
Emily MacLaurin-King, Vice President, Group Account Director
Lynda East, Account Director
Jill Simmonds, Account Supervisor
Jordan McConnell, Account Executive
Jacqueline Bellmore, Vice President, Executive Producer
Liliane Clune, French Producer
Thibaut Delelis, Copywriter French

Production Company – Alfredo Films
Holly Rowden and Alexander Henry, Executive Producers
Na Forest Lim, Director
Katy Marvala, Line Producer
Shady Hanna, DOP

Editorial Company – Saints Editorial
Corinne Grans-Wood, Editor
Julie Simmons, Editor
Emily McKay, Executive Producer

VFX and Colour – RedLab
Jason Zukowski, Colourist
Andy Hunter, Flame Artist
Madison Paquin, Producer
Cynthia Verona, Executive Producer

Audio House – Grayson Music Group
Ali Milner, Director
Brian Bernard, Engineer
Kelly McClusky, Executive Producer

Public Relations – Ketchum
Erin Manning, Managing Director
Fiona Bang, Managing Account Supervisor
Michaela DiMarcantonio, Account Supervisor
Rachel Bennett, Associate Account Executive
Katie Beckett, Associate Account Executive

Media – Carat
Carieanne Nickerson, Client Lead
Jorgianna Cooper, Associate Account Director
Jeynal Sumar, Group Director, Digital Strategy
Sundas Rasool, Digital Strategist
Yaseen Azam, Digital Planner
Alexandre Mayer, Senior Media Planner
Ondine Troutbeck, Director, Broadcast Investments
Tania Dominguez, Senior Broadcast Buyer
Vanessa Coutinho, Account Director

 

Award: Bronze
Campaign: BMO "NXT LVL"
Client: BMO
Agency: FCB Toronto

Credits:
Client: BMO
Chief Marketing Officer: Maja Neable
Marketing Director: Bessie Lam
Senior Marketing Manager: Matthew Tang
Marketing Manager: Samantha DeGregorio
Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Executive Creative Director: Jeremiah McNama
VP, Creative Innovation: Eli Ferrara
Creative Director: Mike Kotevich
Sr. Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Patrick Gravel
EVP, General Manager:Tracy Little
VP, Group Account Director: Jessica Lax
Senior Account Director: Hailey Scott
Director, Integrated Production: Maia Spetter
VP, Managing Director: Tim Welsh
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Jr. Strategist: Shao Xu
VP, Strategy 1:1 Practice Lead: John Fung
Sr. Social Content Strategist: Daisy Qin
UX/UI Tech Specialist: Lara Goldsmith
Full Stack Developer: Lily Han
Jr. Quality Assurance Analyst: Natasha Phillip
Broadcast Producer: Tania Overholt
Production Company 1: Unified Content
Production Company Credits:
Executive Producer: Laurie Jones
Executive Producer: Michi Lepik-Stahl
Director: Tom Feiler
Line Producer: Caitlin Cucco
Director of Photography: TJ Derry
Director of Photography: Adam Madrzyk
Editor: Peter Miller
Assistant Editor: Luke Ionico
VFX: Jay Ryan
Colourist: Kristina Mileska
Online: Rebecca Burtnik
Producer: Rebecca Burtnik
Production Company 2: Think Tank Creative
Production Company Credits:
Animation (Case Study)
Music/Sound Company: Oso
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Media Agency: UM
Media Agency Credits:
Tim Davies
Ryan Hunter
Sarah Fraser

 

Customer Experience

Award: Gold
Campaign: BMO "NXT LVL"
Client: BMO
Agency: FCB Toronto

BMO needed to connect with a generation of customers that actively ignores them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch, to help gamers level up in gaming and finances. The campaign far exceeded its goals, and reimagined where and how consumers engage with a bank.

Credits:
Client: BMO
Chief Marketing Officer: Maja Neable
Marketing Director: Bessie Lam
Senior Marketing Manager: Matthew Tang
Marketing Manager: Samantha DeGregorio

Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Executive Creative Director: Jeremiah McNama
VP, Creative Innovation: Eli Ferrara
Creative Director: Mike Kotevich
Sr. Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Patrick Gravel
EVP, General Manager:Tracy Little
VP, Group Account Director: Jessica Lax
Senior Account Director: Hailey Scott
Director, Integrated Production: Maia Spetter
VP, Managing Director: Tim Welsh
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Jr. Strategist: Shao Xu
VP, Strategy 1:1 Practice Lead: John Fung
Sr. Social Content Strategist: Daisy Qin
UX/UI Tech Specialist: Lara Goldsmith
Full Stack Developer: Lily Han
Jr. Quality Assurance Analyst: Natasha Phillip
Broadcast Producer: Tania Overholt
Production Company 1: Unified Content
Production Company Credits:
Executive Producer: Laurie Jones
Executive Producer: Michi Lepik-Stahl
Director: Tom Feiler
Line Producer: Caitlin Cucco
Director of Photography: TJ Derry
Director of Photography: Adam Madrzyk
Editor: Peter Miller
Assistant Editor: Luke Ionico
VFX: Jay Ryan
Colourist: Kristina Mileska
Online: Rebecca Burtnik
Producer: Rebecca Burtnik
Production Company 2: Think Tank Creative
Production Company Credits:
Animation (Case Study)
Music/Sound Company: Oso
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Media Agency: UM
Media Agency Credits:
Tim Davies
Ryan Hunter
Sarah Fraser

 

Award: Silver
Campaign: BMO "Gear Up"
Client: BMO
Agency: FCB Montréal

Credits:
CLIENTS : BMO
Ann-Marie Beauchemin
Mélanie Miron
Marie-Pier Bergevin
Eric Martin
Sabrina Morin

AGENCY : FCB (Montréal)
CHIEF CREATIVE OFFICER : Nancy Crimi-Lamanna
PLANNER/STRATEGY : Maryse Sauvé
VP, HEAD OF CREATIVE : Sylvain Dufresne
CREATIVE : Sylvain Dufresne ECD, Martin Rivard CR, Stefan Szary AD, Emily Wilkinson CR, Julien Ponton AD, Sébastien Robillard AD, Étienne Soucy CR (copywriter)
ACCOUNT : Krystelle Ruest, Julie Simon, Michael Watier, Julie Monette
AGENCY PRODUCER : Anick Rozon

PRODUCTION HOUSE : SOMA
DIRECTOR : Mathieu Renoult

POST_PRODUCTION : BLVD

SOUND DESIGN : La Majeure

MEDIA : UM Media

WEBSITE, ONLINE BOUTIQUE : Agence Minimal

 

Award: Bronze
Campaign: BMO "Wrap the Good"
Client: BMO
Agency: FCB Toronto

Credits:
Client: BMO
VP North American Brand & Social Media: Jennifer Carli
Director, Brand Advertising: Shelley Johnsen
Senior Marketing Manager, Brand Advertising: Kaleigh MacMaster
Coordinator, Brand Advertising: Yosola Oke

Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee & Jeremiah McNama
Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Producer: Jana Desjardins
Producer: Anisah Dass
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
EVP, General Manager: Tracy Little
VP, Group Account Director: Erin Howes
Account Director: Ali Gayowski
Account Executive: Sidney Crawford
Production Company: Rodeo Production
Senior Producer: Coey Kerr
Associate Producer: Johannes Bottge
Photographer: Brandon Titaro
Prop Stylist: Jeanie Lee
Health & Safety Officer: Erixon Bernardo
Post Production House: Fuelcontent
Integrated Production Lead: Travis Metcalfe
Retoucher: Nabil Elsaadi
Production Artist: Jesse Reid-Smith
Media Agency: UM Canada
Manager, Connection Planning: Marc-André Giasson
Senior Planner, Connection Planning: Carolyn Hughes
Director, Connection Planning: Fahmida Islam

 

Engagement

Award: Gold
Campaign: BMO "NXT LVL"
Client: BMO
Agency: FCB Toronto

BMO needed to connect with a generation of customers that actively ignores them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch, to help gamers level up in gaming and finances. The campaign far exceeded its goals, and reimagined where and how consumers engage with a bank.

Credits:
Client: BMO
Chief Marketing Officer: Maja Neable
Marketing Director: Bessie Lam
Senior Marketing Manager: Matthew Tang
Marketing Manager: Samantha DeGregorio

Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Executive Creative Director: Jeremiah McNama
VP, Creative Innovation: Eli Ferrara
Creative Director: Mike Kotevich
Sr. Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Patrick Gravel
EVP, General Manager:Tracy Little
VP, Group Account Director: Jessica Lax
Senior Account Director: Hailey Scott
Director, Integrated Production: Maia Spetter
VP, Managing Director: Tim Welsh
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Jr. Strategist: Shao Xu
VP, Strategy 1:1 Practice Lead: John Fung
Sr. Social Content Strategist: Daisy Qin
UX/UI Tech Specialist: Lara Goldsmith
Full Stack Developer: Lily Han
Jr. Quality Assurance Analyst: Natasha Phillip
Broadcast Producer: Tania Overholt
Production Company 1: Unified Content
Production Company Credits:
Executive Producer: Laurie Jones
Executive Producer: Michi Lepik-Stahl
Director: Tom Feiler
Line Producer: Caitlin Cucco
Director of Photography: TJ Derry
Director of Photography: Adam Madrzyk
Editor: Peter Miller
Assistant Editor: Luke Ionico
VFX: Jay Ryan
Colourist: Kristina Mileska
Online: Rebecca Burtnik
Producer: Rebecca Burtnik
Production Company 2: Think Tank Creative
Production Company Credits:
Animation (Case Study)
Music/Sound Company: Oso
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Media Agency: UM
Media Agency Credits:
Tim Davies
Ryan Hunter
Sarah Fraser

 

Award: Silver
Campaign: BMO "Rainbow Deposits"
Client: BMO
Agency: FCB Toronto

Credits:
Client: BMO
Client Credits:
Head, Brand, Enterprise Social and Content: Jennifer Carli
Director, Brand Management & Enterprise Marketing: Jennifer Larson
Senior Manager, Enterprise Marketing & Social Impact Content: Danielle O’Hanley
Marketing Manager, Brand & Sponsorship Advertising: Ann-Marie Beauchemin

Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Executive Creative Director: Andrew MacPhee
Senior Copywriter: Caleb McMullen
Senior Art Director: Hussein Rumaithi
Creatives: Nimy Leshinski, Les Soos, JP De Leon, Adam Tuck, Ariel Riske, Marie-Christine Lessard & Olivier Laplante
EVP, General Manager: Tracy Little
VP, Managing Director: Tim Welsh
VP, Client Service Lead: Erin Howes
Account Director: Leore Davids
Account Director: Ali Gayowski
Account Supervisor: Lauryn Richards
Account Supervisor: Sophia R’Bibo
Account Director: Michael Watier
Account Executive: Élizabeth Breault
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Senior Strategist: Ally Dwyer-Joyce
Broadcast Producer: Tania Overholt
Integrated Producer: Anastasia Gal
Integrated Producer: Daniel Rankin
Production Company: Fuelcontent
 
Online Production: I Am Static
Production Company Credits:
Online Production: I Am Static
Creative Director: Ron Gervais
Creative Director: Dave Greene
VFX / 3D Artist: Dave Greene
VFX / 3D Artist, Compositor, Art Director: Steven Hollman
VFX / 3D Artist: Chris Crozier
VFX Compositor: Rob Del Ciancio
Compositor: Julia Deakin
Executive Producer: Cathy Jefferies
Offline Production: Married to Giants
Production Company Credits:
Editor: Nick Yumul
Assistant Editor: Parnika Raj
Executive Producer: Tanja Harney
Sound Design & Mix: Oso Audio
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Assistant Engineer: Omid Geadizadeh
Executive Producer: Hannah Graham
Producer: Lauren Dobbie
Media Agency: UM Canada
Media Agency Credits:
Manager, Connection Planning: Marc-Andre Giasson
Director, Connection Planning: Fahmida Islam
Senior Planner, Connection Planning: Carolyn Hughes
Senior Manager, Portfolio Management: Lauren Klehammer
Influencer Outreach: REPRISE Canada
Associate Director, Social: Shannon Stone
Campaign Manager, Social: Sami Le
Creative Strategist: Darrell Evans
Content Manager: Annelie Gutgesell
PR Agency: Glossy
PR Agency Credits: Shannon Stephaniuk

 

Award: Bronze
Campaign: BMO "Gear Up"
Client: BMO
Agency: FCB Montréal

Credits:
CLIENTS : BMO
Ann-Marie Beauchemin
Mélanie Miron
Marie-Pier Bergevin
Eric Martin
Sabrina Morin

AGENCY : FCB (Montréal)
CHIEF CREATIVE OFFICER : Nancy Crimi-Lamanna
PLANNER/STRATEGY : Maryse Sauvé
VP, HEAD OF CREATIVE : Sylvain Dufresne
CREATIVE : Sylvain Dufresne ECD, Martin Rivard CR, Stefan Szary AD, Emily Wilkinson CR, Julien Ponton AD, Sébastien Robillard AD, Étienne Soucy CR (copywriter)
ACCOUNT : Krystelle Ruest, Julie Simon, Michael Watier, Julie Monette
AGENCY PRODUCER : Anick Rozon

PRODUCTION HOUSE : SOMA
DIRECTOR : Mathieu Renoult

POST_PRODUCTION : BLVD

SOUND DESIGN : La Majeure

MEDIA : UM Media

WEBSITE, ONLINE BOUTIQUE : Agence Minimal

 

Innovative Media

Award: Gold
Campaign: BMO "NXT LVL"
Client: BMO
Agency: FCB Toronto

BMO needed to connect with a generation of customers that actively ignores them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch, to help gamers level up in gaming and finances. The campaign far exceeded its goals, and reimagined where and how consumers engage with a bank.

Credits:
Client: BMO
Chief Marketing Officer: Maja Neable
Marketing Director: Bessie Lam
Senior Marketing Manager: Matthew Tang
Marketing Manager: Samantha DeGregorio

Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Executive Creative Director: Jeremiah McNama
VP, Creative Innovation: Eli Ferrara
Creative Director: Mike Kotevich
Sr. Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Patrick Gravel
EVP, General Manager:Tracy Little
VP, Group Account Director: Jessica Lax
Senior Account Director: Hailey Scott
Director, Integrated Production: Maia Spetter
VP, Managing Director: Tim Welsh
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Jr. Strategist: Shao Xu
VP, Strategy 1:1 Practice Lead: John Fung
Sr. Social Content Strategist: Daisy Qin
UX/UI Tech Specialist: Lara Goldsmith
Full Stack Developer: Lily Han
Jr. Quality Assurance Analyst: Natasha Phillip
Broadcast Producer: Tania Overholt
Production Company 1: Unified Content
Production Company Credits:
Executive Producer: Laurie Jones
Executive Producer: Michi Lepik-Stahl
Director: Tom Feiler
Line Producer: Caitlin Cucco
Director of Photography: TJ Derry
Director of Photography: Adam Madrzyk
Editor: Peter Miller
Assistant Editor: Luke Ionico
VFX: Jay Ryan
Colourist: Kristina Mileska
Online: Rebecca Burtnik
Producer: Rebecca Burtnik
Production Company 2: Think Tank Creative
Production Company Credits:
Animation (Case Study)
Music/Sound Company: Oso
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Media Agency: UM
Media Agency Credits:
Tim Davies
Ryan Hunter
Sarah Fraser

 

Award: Silver
Campaign: Sound of Spending
Client: Interac
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Director: Michael Romaniuk
Writer: Marco Buchar
Designer: Damian Simev, Brian Banton, Zoe Kim
Creative Technology: Jake Edwards
Account Team: Alyssa Guttman, Kara Oddi, Risa Kastelic
Planning Team: Sean Bell, Spencer MacEachern
Client: Interac
Clients: Andrea Danovitch, Matt Houghton, Will Keliehor, Daria Hill, Meghan Jeffery, Rachel Kellogg,  Adrienne Vaughan, Chingtien Chang
Media Agency: Media Experts
Media Team: Rachel Schmidt, Latoya Taylor, MacKenzie McNevin, Keaton Dale
PR Agency: Hill+Knowlton Strategies
PR Team: Samantha Kay, Geetika Kher
Producer: Ece Inan, Greg Hennessy, Adam Palmer, Lauren Schell
Animation and editing: Ashlee Mitchell
Production House: Zulubot
Director: Barbara Shearer
Post Production Company: Zulubot
Editor: Mallory Robbins
Audio Mixer: Noah Mroueh
Music House: Oso Audio
Audio Engineer: Daenen Bramberger
Interactive Artist: Andrew Martin
French Agency: The French Shop
French Account Team: Roxane Caron, Marie-Ève Fraser and Anne Ouellet
French Creatives: Patricia Doiron, Joëlle Fournier and Gwenaëlle Clément-Gagnon

 

Award: Bronze
Campaign: BMO "Wrap the Good"
Client: BMO
Agency: FCB Toronto

Credits:
Client: BMO
VP North American Brand & Social Media: Jennifer Carli
Director, Brand Advertising: Shelley Johnsen
Senior Marketing Manager, Brand Advertising: Kaleigh MacMaster
Coordinator, Brand Advertising: Yosola Oke
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee & Jeremiah McNama
Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Producer: Jana Desjardins
Producer: Anisah Dass
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
EVP, General Manager: Tracy Little
VP, Group Account Director: Erin Howes
Account Director: Ali Gayowski
Account Executive: Sidney Crawford
Production Company: Rodeo Production
Senior Producer: Coey Kerr
Associate Producer: Johannes Bottge
Photographer: Brandon Titaro
Prop Stylist: Jeanie Lee
Health & Safety Officer: Erixon Bernardo
Post Production House: Fuelcontent
Integrated Production Lead: Travis Metcalfe
Retoucher: Nabil Elsaadi
Production Artist: Jesse Reid-Smith
Media Agency: UM Canada
Manager, Connection Planning: Marc-André Giasson
Senior Planner, Connection Planning: Carolyn Hughes
Director, Connection Planning: Fahmida Islam

 

Martech

Award: Gold
Campaign: BMO "NXT LVL"
Client: BMO
Agency: FCB Toronto

BMO needed to connect with a generation of customers that actively ignores them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch, to help gamers level up in gaming and finances. The campaign far exceeded its goals, and reimagined where and how consumers engage with a bank.

Credits:
Client: BMO
Chief Marketing Officer: Maja Neable
Marketing Director: Bessie Lam
Senior Marketing Manager: Matthew Tang
Marketing Manager: Samantha DeGregorio

Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Executive Creative Director: Jeremiah McNama
VP, Creative Innovation: Eli Ferrara
Creative Director: Mike Kotevich
Sr. Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Patrick Gravel
EVP, General Manager:Tracy Little
VP, Group Account Director: Jessica Lax
Senior Account Director: Hailey Scott
Director, Integrated Production: Maia Spetter
VP, Managing Director: Tim Welsh
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Jr. Strategist: Shao Xu
VP, Strategy 1:1 Practice Lead: John Fung
Sr. Social Content Strategist: Daisy Qin
UX/UI Tech Specialist: Lara Goldsmith
Full Stack Developer: Lily Han
Jr. Quality Assurance Analyst: Natasha Phillip
Broadcast Producer: Tania Overholt
Production Company 1: Unified Content
Production Company Credits:
Executive Producer: Laurie Jones
Executive Producer: Michi Lepik-Stahl
Director: Tom Feiler
Line Producer: Caitlin Cucco
Director of Photography: TJ Derry
Director of Photography: Adam Madrzyk
Editor: Peter Miller
Assistant Editor: Luke Ionico
VFX: Jay Ryan
Colourist: Kristina Mileska
Online: Rebecca Burtnik
Producer: Rebecca Burtnik
Production Company 2: Think Tank Creative
Production Company Credits:
Animation (Case Study)
Music/Sound Company: Oso
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Media Agency: UM
Media Agency Credits:
Tim Davies
Ryan Hunter
Sarah Fraser

 

Award: Silver
Campaign: BMO "Rainbow Deposits"
Client: BMO
Agency: FCB Toronto

Credits:
Client: BMO
Client Credits:
Head, Brand, Enterprise Social and Content: Jennifer Carli
Director, Brand Management & Enterprise Marketing: Jennifer Larson
Senior Manager, Enterprise Marketing & Social Impact Content: Danielle O’Hanley
Marketing Manager, Brand & Sponsorship Advertising: Ann-Marie Beauchemin

Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Executive Creative Director: Andrew MacPhee
Senior Copywriter: Caleb McMullen
Senior Art Director: Hussein Rumaithi
Creatives: Nimy Leshinski, Les Soos, JP De Leon, Adam Tuck, Ariel Riske, Marie-Christine Lessard & Olivier Laplante
EVP, General Manager: Tracy Little
VP, Managing Director: Tim Welsh
VP, Client Service Lead: Erin Howes
Account Director: Leore Davids
Account Director: Ali Gayowski
Account Supervisor: Lauryn Richards
Account Supervisor: Sophia R’Bibo
Account Director: Michael Watier
Account Executive: Élizabeth Breault
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Senior Strategist: Ally Dwyer-Joyce
Broadcast Producer: Tania Overholt
Integrated Producer: Anastasia Gal
Integrated Producer: Daniel Rankin
Production Company: Fuelcontent
 
Online Production: I Am Static
Production Company Credits:
Online Production: I Am Static
Creative Director: Ron Gervais
Creative Director: Dave Greene
VFX / 3D Artist: Dave Greene
VFX / 3D Artist, Compositor, Art Director: Steven Hollman
VFX / 3D Artist: Chris Crozier
VFX Compositor: Rob Del Ciancio
Compositor: Julia Deakin
Executive Producer: Cathy Jefferies
Offline Production: Married to Giants
Production Company Credits:
Editor: Nick Yumul
Assistant Editor: Parnika Raj
Executive Producer: Tanja Harney
Sound Design & Mix: Oso Audio
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Assistant Engineer: Omid Geadizadeh
Executive Producer: Hannah Graham
Producer: Lauren Dobbie
Media Agency: UM Canada
Media Agency Credits:
Manager, Connection Planning: Marc-Andre Giasson
Director, Connection Planning: Fahmida Islam
Senior Planner, Connection Planning: Carolyn Hughes
Senior Manager, Portfolio Management: Lauren Klehammer
Influencer Outreach: REPRISE Canada
Associate Director, Social: Shannon Stone
Campaign Manager, Social: Sami Le
Creative Strategist: Darrell Evans
Content Manager: Annelie Gutgesell
PR Agency: Glossy
PR Agency Credits: Shannon Stephaniuk

 

Award: Bronze
Campaign: CIBC Costco® Mastercard® Migration
Client: CIBC
Agency: Performance Art

Credits:
Client: CIBC
Chief Marketing Officer: Tammy Sadinsky
VP, Brand and Advertising: Esther Benzie
Sr. Director, Marketing Communications: Angela Sarino
Sr. Director, Direct Marketing: Bruce Au
Director, Marketing Communications: Ildi Dereza
Director, Direct Marketing: Derek Aguiton
Director, Database Marketing: Caitlin Ryan
Sr. Consultant, Database Marketing: Cosmos Fernandez
Sr. Consultant, Direct Marketing: Monique Fernandes
Sr. Consultant, Direct Marketing: Varun Jaglan
Consultant, Direct Marketing: Gopi Das
Sr. Consultant, Direct Marketing: Nishima Sachdeva
Sr Manager, Direct Marketing: Christine Bruccoleri
Manager, Marketing Communication: Annie Fung
Manager, Marketing Communications: Jenny Wang
Manager, Marketing Communications: Lilia Calderon
Senior Director, Cards Client Engagement: Natalie Nah
Senior Manager, Cards Client Engagement (former): Shruti Awasthi
Manager, Cards Client Engagement: Sondhy Sitanggang

Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Associate Creative Director: Dana Kingstone
Art Director: Alana Ratcliff-Lake
Designer: Emily Plewes
Sr. Copywriter: Jamie Galloway
SVP, Managing Director: Jordan Dinning
VP, Group Account Director: Scott Sloggett
Group Account Director: Andrea Barrett
Account Director: Shayne McDonald
Sr. Account Executive: Madison Pineo
Program Manager: Marija Dikova
VP, Technology: Stuart Cheesmond
Director, CRM Marketing Automation: Candice Neblett
Senior Campaign Manager: Luis Pinto
Campaign Manager: Arun Gulati
Campaign Manager: Vitaly Sabinin
Developer: Momoko Tachiyama
Quality Assurance Lead: Natalia Zadorozhna
Quality Assurance: Andrew Le Pera
Quality Assurance: Ben Delos Reyes
Quality Assurance: Nataliya Vislyanska
Quality Assurance Analyst: Daisy Zhou


Brand Building

Award: Gold
Campaign: Heinz Hot Dog Pact
Client: Kraft Heinz
Agency: Rethink

For decades people have been frustrated that hot dog wieners are sold in packs of 10 while buns are sold in packs of 8. The solution? The Heinz Hot Dog Pact: a petition that urged wiener and bun companies to sell even packs. And it worked! Wonder joined the Pact and this summer released the first ever 10-pack of buns. 10 wieners. 10 buns. Finally.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art / Creative Director : Joel Holtby
Creative Director: Natasha Michalowska
Associate Creative Director / Art Director : Zachary Bautista
Associate Creative Director / Writer : Geoff Baillie
Art Director: Danielle Zablocki
Writer: London Choi
Designer: Tulio Pinto
Strategist: Sean McDonald, Julian Morgan
Producers: Alex Butt
Print Producer: AJ Merrick, Jenna Fullerton
Editor: Tyler Erdelac
VFX / Colour Artist: Emmett Maloney
Studio Artist: Todd Bennett, Justin Chan
Studio Retoucher: Brad Kumar
Group Account Director: Amy Greenspoon
Account Director: Kai de Bryun Kops
Account Manager: Allie Kennedy
Audio House: Grayson Matthews
Audio Engineer: Brian Bernard
Photographer: Rob Fiocca
Printer: PrintPro Services
PR Agency: Middle Child
Media Agency: CARAT
Community Management: The Kitchen

Client:
Head of Brand Build Communications & Innovation: Nina Patel
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib
Sr. Associate Brand Manager – Innovation, Condiments & Sauces: Carlos Vidanes

 

Award: Silver
Campaign: The Great Reese's Debate: #StickyVsCleanCup
Client: The Hershey Company
Agency: UM, Anomaly, Reprise

Credits:
THE HERSHEY COMPANY
Alexia Wharton - Sr. Director, Head of Marketing Canada
Mathieu Gamache - Senior Marketing Manager, Reese’s, Oh Henry, Mix, Crunchers
Azim Akhtar - Marketing Manager, Reese’s
Dulangi Kapugama - Assistant Marketing Manager, Reese’s


UM
Kate Mateer – Executive Vice President, Client Business Partner
Joanna Janisse - Vice President, Client Business Partner
Ratna Shankar – Senior Director, Connections Planning
Sarah Benzinger - Director, Connections Planning

REPRISE
Ajoy Lobo - Associate Director Social
Sarranya Surendran - Sr. Campaign Manager, Social
Darrell Evans - Creative Strategist
Pierre Babineau - Sr. Director, Performance Strategy

ANOMALY
Pete Breton - Executive Creative Director / Partner
Dave Douglass - Executive Creative Director/Partner
Marko Pandza - Associate Creative Director
Jason Kerr - Associate Creative Director
Sasha Barkans - Art Director
Cristina Piñeros - Writer
Candace Borland - President, Managing Partner
Bryden McDonald - Head of Client Services
Erin Wilbur - Business Director
Lauren Zaitz - Account Executive
Carly Watson - Account Supervisor
Rhiannon Enss - Account Director
Mahmoud El Kattan - Group Planning Director
Andrew Ahern - Strategy Director
Marie-Pierre Toure - Head of Production
Martina Esguerra - Agency Producer
Rob Murray, Tracy Haapamaki - OOH Producer
Matt Stasoff - Social Media Strategist

PRODUCTION
Nono Arruga - Cinematographer/ Dir of Photography
Trizz Studio - Production Company
Oriol Puig & Laura Ibañez - Director
Chris Vulpi - Executive Producer
Simon Bath - Head of Production
Cecilia Gomez - Production Company Producer
Trizz Studio - Editing Company
Miquel Alcoriza - Editor
Lady Wray- Piece Of Me - Music Artist and Title
Trizz Studio - Transfer Company
Mikel Gomez - Supervising Colourist
Trizz Studio - Online Company
Jorge Febrero - Flame Artist
Mikel Gomez - Flame Artist
Ta2 Music - Sound Design Company
Steve Gadsden - Director of Music & Voice Over
Christine Leslie - Executive Producer/ Director of Licensing
Dave Clark - Sound Engineer
Trizz Studio - Animation Company
Nacho Codinach – Animator

TIKTOK
Spencer Chan - Customer Solutions Manager
Huda Kaissi - Customer Solutions Planner
Chloe Efthyvoulos - Industry Lead, Food & Beverage

MATTERKIND
Vlad Genov - Associate, Addressable Activation
Cara Alix - Associate Director of Addressable Strategy
Craig Kelly - Director of Addressable Strategy

GOOGLE
Jenna Kerschbaum - Senior Account Executive, Google Customer Solutions
Kathleen Nelson - Senior Account Manager, Google Customer Solutions

 

Award: Bronze
Campaign: When it's time
Client: Mars Canada
Agency: MediaCom Canada

Credits:
Mars
Barbara Cooper – Marketing Director
Anwar Ahmed - Senior Brand Manager
Claudine Whitely – Senior Brand Manager
Peiling Cai - Brand lead

MC CST
Jodi Peacock - VP, Business Director
Erin Edwards - Group Account Director
Ryan Mowbray - Associate Account Director
Karin Bramm – Account Manager
Sanchita Badhe – Media Executive

 

Business Impact

Award: Gold
Campaign: Heinz Hot Dog Pact
Client: Kraft Heinz
Agency: Rethink

For decades people have been frustrated that hot dog wieners are sold in packs of 10 while buns are sold in packs of 8. The solution? The Heinz Hot Dog Pact: a petition that urged wiener and bun companies to sell even packs. And it worked! Wonder joined the Pact and this summer released the first ever 10-pack of buns. 10 wieners. 10 buns. Finally.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art / Creative Director : Joel Holtby
Creative Director: Natasha Michalowska
Associate Creative Director / Art Director : Zachary Bautista
Associate Creative Director / Writer : Geoff Baillie
Art Director: Danielle Zablocki
Writer: London Choi
Designer: Tulio Pinto
Strategist: Sean McDonald, Julian Morgan
Producers: Alex Butt
Print Producer: AJ Merrick, Jenna Fullerton
Editor: Tyler Erdelac
VFX / Colour Artist: Emmett Maloney
Group Account Director: Amy Greenspoon
Account Director: Kai de Bryun Kops
Account Manager: Allie Kennedy
Audio House: Grayson Matthews
Audio Engineer: Brian Bernard
Photographer: Rob Fiocca
Printer: PrintPro Services
PR Agency: Middle Child
Media Agency: CARAT
Community Management: The Kitchen

Clients:
Head of Brand Build Communications & Innovation: Nina Patel
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib
Sr. Associate Brand Manager – Innovation, Condiments & Sauces: Carlos Vidanes

 

Award: Silver
Campaign: Timbiebs
Client: Tim Hortons
Agency: GUT

Credits:
GUT
Executive Creative Director, Creative Lead: Brynna Aylward
Creative Director: Matthew Kenney
Creative Director: Frederick Nduna
Senior Art Director: Sophia Kossoski
Senior Copywriter: Laura De Santis
Art Director: Daniel Zhang
Copywriter: Christopher Vena
Designer: Monica Herrera
Associate Creative Director: Alexander Allen
Associate Creative Director: Andy Tamayo
Creative Resource Manager: Beth Barnes
Creative Manager: Junia Parodi
Head of Production: Renata Newmann
Director of Production: Athena Kouverianos
Senior Producer: Kelly Mark
Producer: Vivian Poon
Business Director: Ryan O'Hagan
Account Supervisor: Laura Cavalcanti
Account Executive: Ali Joyaa
Account Coordinator: Gurpriya Seth
Chief Strategy Officer: Dino Demopoulos
Social Strategy Director: Will Ramos
Senior Strategist: Gvantsa Datuashvili
Senior Content Strategist: Emily Barnes
Content Supervisor: Chantal Legge

TIM HORTONS
Regional President: Axel Schwan
Chief Marketing Officer: Hope Bagozzi
Senior Director, Marketing Communications: Solange Bernard
Director, Marketing Communications: Dibba Iran-Parasti
Sr. Manager, Media: Anthony Campos
Director, Communications: Michael Oliveira
Director, US Marketing Communications: Rebecca Eidelstein
Sr. Manager, US Marketing Communications: Pamela Estupinan

SB PROJECTS
President: Allison Kaye
Executive Vice President: Jules Ferree

BOY IN THE CASTLE
Director: Colin Tilley
EP/Producer: Jamee Ranta
Head of Production: Cora Johnson
Line Producer: Clark Jackson
Director of Photography: Elias Talbot
Production Supervisor: David Cho
Production Coordinator: Kevin Chang
1st AD: Niko Phillipides
Production Designer: Brandon Mendez

TALENT
Justin Bieber
English Team Member: Eileen O'Connell
French Team Member: Thomas Derasp-Verge
Stand-In: Pierce Mayer
Talent Solutions Rep: Mike Fishbein

GRAYSON MUSIC
Director: Ryan Kondrat
Engineer: Chris Masson
Executive Producer: Kelly McCluskey
Music Supervisor: Rich Hamilton

ROOSTER
Editor: Paul Proulx
Editor: Jordan Giles
French Editor: Mariam Fahmy
Executive Producer: Melissa Kahn
Assistant Editor: Soch Nwakaeze
Assistant Editor: Austin Blackmore

THE VANITY
Executive Producer: Stephanie Pennington
Producer: Nicole Labbe
Colourist: Andrew Exworth
VFX Artist: Sean Cochrane
VFX Artist: Kaelem Cahill
VFX Artist: Adam Silcox-Vanwyk
VFX Artist: Andrew Farlow
VFX Artists: Noah Matikainen

CRAFT PUBLIC RELATIONS
President: Lisa Pasquin
Vice President: Ali Azzopardi
Account Manager: Brontë Wright
Account Manager: Duncan Peng
Account Coordinator: Robert Van Horne

ABMC
Vice President: Adrianna Lauricella
Account Supervisor: Erika Berg Henty
Senior Account Executive: Tatum Treffeisen

MEDIA.MONKS
Team Lead: Christina Ho
Senior Account Manager: Daisuke Kazuya
Senior Account Manager: Lajor Cole-Etti
Project Lead: Gustavo Manrique
Account Manager: Luke Rocks
Account Manager: Tiffany Ko
Associate Account Manager: Sonia Kulkarni

HORIZON
SVP, Business Solutions: Sheri Rogers
Director, Business Solutions: David Mear
Associate Director, Business Solutions: Tim Harris
Director, Media Investment & Activation: Cobi Zhang
Associate Director, Media Investment & Activation: Tanya Cross
Supervisor, Business Solutions: Robyn Van Driel
Supervisor, Media Investment & Activation: Daniel Sekulovski
Assistant Strategist, Business Solutions: Chantal Khoury
Buyer, Media Investment & Activation: Hayley Wilson
Buyer, Media Investment & Activation: Jacob Lee
Media Assistant, Media Investment & Activation: Balaj Qureshi
Budget Analyst: Jan Nidoy

THE FRENCH SHOP
Account Director: Émilie Maranda
Account Manager: Sabrina Desjardins
Managing Director, Adaptation: Joëlle Fournier
Adaptation Director: Valérie Forget
Adaptation Copywriter: Brigitte Hébert-Carle
Producer: Julie Lorazo

FRENCH AUDIO
La Majeure

FRENCH CASTING
Denise Charest

 

Award: Bronze
Campaign: Protection For Peanuts
Client: Kraft Heinz
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Mike Dubrick
Creative Director: Jamie Marcovitch, Natasha Michalowska, Joel Holtby
Art Director: Rachel LeBlanc
Writer: Ryan Cookish
Print Producer: Terri Winter
Lead Strategist: Julian Morgan
Strategist: Marguerite Gaylie
Account Services: Joanna Oszczak, Allie Kennedy, Karlee Bedford, Kai de Bruyn Kops

Clients: Daniel Gotlib, Jacqueline Chao

 

Customer Experience

Award: Gold
Campaign: Purdys Braille Box
Client: Purdys Chocolatier
Agency: Rethink

To help spread the joy of finding your favourite chocolate in a box of Purdys, we created the Holiday Braille Box. A first-of-its-kind box of chocolates that was made for and with consultation from the blind and partially sighted community.

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Exeuctive Creative Director: Leia Rogers, Morgan Tierney
Creative Director: Sean O’Connor, Sheldon Rennie
Associate Creative Director: Jordon Lawson
Art Director: Jake Gauthier
Writer: Evan Kane
Designer: Jake Gauthier
Print Producer: April Haffenden, Claire Khan
Lead Strategist: Darren Yada
Strategist: Anna Shkuratoff
Amplification Strategists: Sara Lemmermeyer, Meredith Montgomery, Aliz Tennant
Photographer: Clinton Hussey
Studio Artist / Typographer: Darina Kosikova, Linda Dumont
Broadcast Producer: Zara Thomas, Yogi Omar
Production Company: R+D Productions
Director of photography: Thomas Buchan
Line Producer: Richard Amies
Post Production House: R+D Post
Editor: Alijah Monckton
Audio House: Wave Productions
Producer (Audio House): Craig Zarazun
Engineer: Craig Zarazun
Account Services: Katherine McKeen
Client: Julia Cho

 

Award: Silver
Campaign: Heinz Hot Dog Pact
Client: Kraft Heinz
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art / Creative Director : Joel Holtby
Creative Director: Natasha Michalowska
Associate Creative Director / Art Director : Zachary Bautista
Associate Creative Director / Writer : Geoff Baillie
Art Director: Danielle Zablocki
Writer: London Choi
Designer: Tulio Pinto
Strategist: Sean McDonald, Julian Morgan
Producers: Alex Butt
Print Producer: AJ Merrick, Jenna Fullerton
Editor: Tyler Erdelac
VFX / Colour Artist: Emmett Maloney
Group Account Director: Amy Greenspoon
Account Director: Kai de Bryun Kops
Account Manager: Allie Kennedy
Audio House: Grayson Matthews
Audio Engineer: Brian Bernard
Photographer: Rob Fiocca
Printer: PrintPro Services
PR Agency: Middle Child
Media Agency: CARAT
Community Management: The Kitchen

Clients:
Head of Brand Build Communications & Innovation: Nina Patel
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib
Sr. Associate Brand Manager – Innovation, Condiments & Sauces: Carlos Vidanes

 

Award: Bronze
Campaign: Oh Henry! Level Up - Turning Chocolate Into Digital Currency
Client: The Hershey Company
Agency: UM, Anomaly, Twitch

Credits:
THE HERSHEY COMPANY
Senior Marketing Director, Alexia Wharton
Senior Marketing Manager, Reese/Oh Henry, Kaetlyn Graham
Marketing Manager, Oh Henry, Alejandro Mosquera
Associate Marketing Manager, Oh Henry, Susanne Hartkorn

UM
EVP, Client Business Partner, Kate Mateer
VP, Client Business Partner, Joanna Janisse
Senior Director, Connections Planning, Ratna Shankar
Manager, Connections Planning, Brooke Goldenberg

ANOMALY
Executive Creative Director / Partner, Pete Breton
Associate Creative Director, Marko Pandza
Associate Creative Director, Jason Kerr
Art Director, Claire Barnette
Writer, Greg Seles
President, Managing Partner, Candace Borland
Head of Client Services, Bryden McDonald
Business Director, Erin Wilbur
Account Executive, Lauren Zaitz
Account Supervisor, Rhiannon Enss
Account Supervisor, Carly Watson
Strategy Director, Joshua Crost
Agency Producer, Martina Esguerra
Director of Photography / Editor, Christian Flook
Post Production Producer, Jo-Ann Cook
Music Producer, Rocco Gagliese
Music Executive Producer, Nicola Treadgold
Sound Engineer, Nathan Handy
Sound Engineer, Dan Horton

AMAZON
Team Lead, CPG, Dean Hayward
Account Executive, Deana Georgas
Senior Account Manager, Asher Packard
Head of Sales, Twitch, Christopher Walton
Director of Client Strategy, Twitch, Terry Mangan
Senior Client Success Manager, Twitch, Brian Crochetiere

 

Engagement

Award: Gold
Campaign: Heinz Hot Dog Pact
Client: Kraft Heinz
Agency: Rethink & Middle Child

For decades hot dog lovers have been frustrated that wieners come in packs of 10 and buns in packs of 8. The solution was The Heinz Hot Dog Pact: a rally cry for wiener and bun companies to finally make their packs even. And it worked! Wonder joined the Pact and this summer released the first ever 10-pack of buns. 10 wieners. 10 buns. Finally.

Credits:
Creative Agency: Rethink
PR Agency: Middle Child

Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art / Creative Director : Joel Holtby
Creative Director: Natasha Michalowska
Associate Creative Director / Art Director : Zachary Bautista
Associate Creative Director / Writer : Geoff Baillie
Art Director: Danielle Zablocki
Writer: London Choi
Designer: Tulio Pinto
Strategist: Sean McDonald, Julian Morgan
Producers: Alex Butt
Print Producer: AJ Merrick, Jenna Fullerton
Editor: Tyler Erdelac
VFX / Colour Artist: Emmett Maloney
Studio Artist: Todd Bennett, Justin Chan
Studio Retoucher: Brad Kumar
Group Account Director: Amy Greenspoon
Account Director: Kai de Bryun Kops
Account Manager: Allie Kennedy
Audio House: Grayson Matthews
Audio Engineer: Brian Bernard
Photographer: Rob Fiocca
Printer: PrintPro Services
Media Agency: CARAT
Community Management: The Kitchen

Middle Child:
Managing Director: Katie Muir
Vice President: Nicole Brightling
Digital Director: Emily Barnes
Account Director: Emily Kett
Account Manager: Annie Aponte-Berberiani
Senior Account Executive: Courtney Steinhart

Clients:
Head of Brand Build Communications & Innovation: Nina Patel
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib
Sr. Associate Brand Manager – Innovation, Condiments & Sauces: Carlos Vidanes

 

Award: Silver
Campaign: The Love Collab
Client: Kraft Heinz & McCain Foods
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Leia Rogers, Mike Dubrick
Creative Director: Sean O’Connor, Zach Bautista
Art Director: Zach Bautista
ACD / Art Director: Grace Cho, Jake Hope
ACD / Writer: Cam Spires, Geoff Baillie
French Writer: Karine Doucet
Chief Strategy Officer: Sean McDonald
Planning Director: Darren Yada , Julian Morgan
Strategist: Sam Massooleh
Agency Producer: Claire Khan, April Haffenden, Yogi Omar, Keegan Shay
Photographer: Clinton Hussey
Studio Artist: Jonathan Cesar
Editor: Thomas McKeen, Nigel McGinn, Taylor McWade, Leigh O'Neill
Audio Production: Wave Productions Ltd
Props: Nick Melchin, Pro Modelbuilders, Lynne Gonzaga: Strategic Lift
Group Account Director: Sarah Riedlinger, Karlee Bedford
Account Director: Kai de Bruyn Kops, Elsie Blackman
Account Manager: Emily Anzarouth, Michelle Rupisan
PR: Rethink, Middle Child
Kraft Media Company: Carat
Kraft Heinz Experiential Commerce Agency: SALT XC
McCain Media Company: UM
Coupon Execution and Fulfillment: DACS Marketing & Sponsorship

Clients:
McCain Foods Canada
Matthew Kohler - Managing Director, Canadian Retail
Michael Embir - Dir. Marketing Retail
David Roy - Sr Brand Manager, Potato
Kathryn Miskell - Sr IMC Manager
Nita Sandhu - Associate Brand Manager

Kraft Heinz Canada
Nina Patel - VP, Brand Building and Innovation
Daniel Gotlib - Associate Director, Brand Building & Innovation
Chanel Simpson - Senior Manager, Brand Building & Innovation
Carlos Vidanes - Senior Associate Brand Manager, Brand Building & Innovation

 

Award: Bronze
Campaign: Caramilk Secret Confirmed
Client: Mondelez Canada Inc.
Agency: Ogilvy Canada

Credits:
Ogilvy
Accounts team
• Anchie Contractor – Executive Group Director
• Karishma Goomer – Group Account Director
• Melissa Barfield – Account Supervisor
• Brittany Durdin – Senior Account Executive
Strategy team
• Tom Kenny – Chief Strategy Officer
• Amy Smith – Strategist
• Kyle Fiore – Strategy Director
Community Manager
• Nishtha Mahajan – Community Manager
Creative team
• Megan Farquhar – Executive Creative Director
• Brian Allen – Group Creative Director
• Ines De Ninnis – Group Creative Director
• Samiir Mussa – Art Director
• David Weaver – Copywriter
Production team
• Cas Binnington – Chief Delivery Officer
• Eric Thompson – Head of In-House Video Production
• Janey Rowe – Producer
• Reza Bakhshandeh – Project Manager
• Thais Maranho – Editor/Motion Graphic Artist
• Romy Nanola – Designer/Developer
Website development: RomanZ Media Group
Media: Vayner Media
Client team:
• Stacey L Biggar – Everyday Chocolate Category Lead
• Christian C Murphy – Brand Manager (Caramilk & Countline)
• Alexandra Marushko – Assistant Brand Manager (Caramilk & Countline)
• Nishaad Natarajan – Media Manager

 

Innovative Media

Award: Gold
Campaign: Heinz Hot Dog Pact
Client: Kraft Heinz
Agency: Rethink

For decades people have been frustrated that hot dog wieners are sold in packs of 10 while buns are sold in packs of 8. The solution? The Heinz Hot Dog Pact: a petition that urged wiener and bun companies to sell even packs. And it worked! Wonder joined the Pact and this summer released the first ever 10-pack of buns. 10 wieners. 10 buns. Finally.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art / Creative Director : Joel Holtby
Creative Director: Natasha Michalowska
Associate Creative Director / Art Director : Zachary Bautista
Associate Creative Director / Writer : Geoff Baillie
Art Director: Danielle Zablocki
Writer: London Choi
Designer: Tulio Pinto
Strategist: Sean McDonald, Julian Morgan
Producers: Alex Butt
Print Producer: AJ Merrick, Jenna Fullerton
Editor: Tyler Erdelac
VFX / Colour Artist: Emmett Maloney
Studio Artist: Todd Bennett, Justin Chan
Studio Retoucher: Brad Kumar
Group Account Director: Amy Greenspoon
Account Director: Kai de Bryun Kops
Account Manager: Allie Kennedy
Audio House: Grayson Matthews
Audio Engineer: Brian Bernard
Photographer: Rob Fiocca
Printer: PrintPro Services
PR Agency: Middle Child
Media Agency: CARAT
Community Management: The Kitchen

Clients:
Head of Brand Build Communications & Innovation: Nina Patel
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib
Sr. Associate Brand Manager – Innovation, Condiments & Sauces: Carlos Vidanes

 

Award: Silver
Campaign: Heinz Bottleneck
Client: Kraft Heinz
Agency: dentsu media

Credits:
Nina Patel, VP of Brand & Innovation at The Kraft Heinz Company
Daniel Gotlib, Associate Director, Brand Building & Innovation, The Kraft Heinz Company
 Sunny Gill, Associate Director, Carat
Shaylyn Austin, Digital Strategist, Dentsu
Christine Sohn, Digital Investment Planner, Dentsu
James Nabozna, Agency Partner Lead, Waze
Salvatore Loris, Account Manager, Waze
PR Agency: Middle Child
Creative Agency: Rethink Canada

 

Award: Bronze
Campaign: Oh Henry! Level Up - Turning Chocolate Into Digital Currency
Client: The Hershey Company
Agency: UM, Anomaly, Twitch

Credits:
THE HERSHEY COMPANY
Senior Marketing Director, Alexia Wharton
Senior Marketing Manager, Reese/Oh Henry, Kaetlyn Graham
Marketing Manager, Oh Henry, Alejandro Mosquera
Associate Marketing Manager, Oh Henry, Susanne Hartkorn

UM
EVP, Client Business Partner, Kate Mateer
VP, Client Business Partner, Joanna Janisse
Senior Director, Connections Planning, Ratna Shankar
Manager, Connections Planning, Brooke Goldenberg

ANOMALY
Executive Creative Director / Partner, Pete Breton
Associate Creative Director, Marko Pandza
Associate Creative Director, Jason Kerr
Art Director, Claire Barnette
Writer, Greg Seles
President, Managing Partner, Candace Borland
Head of Client Services, Bryden McDonald
Business Director, Erin Wilbur
Account Executive, Lauren Zaitz
Account Supervisor, Rhiannon Enss
Account Supervisor, Carly Watson
Strategy Director, Joshua Crost
Agency Producer, Martina Esguerra
Director of Photography / Editor, Christian Flook
Post Production Producer, Jo-Ann Cook
Music Producer, Rocco Gagliese
Music Executive Producer, Nicola Treadgold
Sound Engineer, Nathan Handy
Sound Engineer, Dan Horton

AMAZON
Team Lead, CPG, Dean Hayward
Account Executive, Deana Georgas
Senior Account Manager, Asher Packard
Head of Sales, Twitch, Christopher Walton
Director of Client Strategy, Twitch, Terry Mangan
Senior Client Success Manager, Twitch, Brian Crochetiere

 

Martech

Award: Gold
Campaign: Flying Chickens
Client: McCain Foods
Agency: Rethink

NUGGS Flying Chickens successfully replicated the brand’s US internet cult status across the border by building a flying animatronic chicken, and making Canada question their reality.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Leia Rogers
Associate Creative Director: Grace Cho, Cam Spires
Creative Director French: Karine Doucet
Writer: Cam Spires
Art Director: Grace Cho
Chief Strategy Officer: Sean McDonald
Planning Director: Darren Yada
Strategist: Sam Massooleh
Broadcast Producer: Eliza Nowack, David Fraser-Winsby
Production Company: Anthill Films
Partner / Executive Producer: Ian Dunn
Partner / Director of Aerials: Colin Jones
Cinematographer: William Biname
Director: Cam Spires and Grace Cho
Line Producer: Mack Stannard
Post Production House: PostPro Media
Editor: Julia Hostetler
2D / 3D Visual Artist: Mathew Hayashi, Cory Clarkson, Austin Wendenburg
Grading: Julia Hostetler
Audio House: Wave Productions
Engineer: Dave Gaudet
Group Account Director: Sarah Riedlinger
Account Manager: Melissa Luk
Strategic Communications Lead: Meredith Montgomery
Account Director: Sara Lemmermeyer
PR Coordinator: Kaitlyn Vian

Clients:
Matt Kohler, Managing Director, Canada Retail
Mike Embir, Director of Marketing Retail
Kathryn Miskell, Sr Integrated Marketing Manager
Lily Devins, Brand Manager, SnApps
Nadia Eghbali, Associate Brand Manager
Matt Higgs, Community Manager/Always On Lead


Brand Building

Award: Gold
Campaign: Invokana - More than my condition
Client: Janssen
Agency: believeco

By creating potentially the first and only popular song in a Canadian pharma ad, and by showing the spirit, positivity and multidimensionality of the target audience, the INVOKANA “More than my condition” campaign simply broke through. Canadians connected with the campaign, creating not just a moment for INVOKANA, but a movement.

Credits:
Creative Director - Matthew May
Associate Creative Director: Erin Adams
Vice President, Client Experience: Liz MacLeod
Account Director: Bailey Beldham
Executive Producer: Jared Cook
Director: Ben Shirinian
Line Producer: Teryn Clancy
Director of Photography: David Schuurman
Project Manager: Marissa Scannura
Copywriter: Amanda Yu
Art Director: Stephanie Ferrari
Media: UM

 

Award: Silver
Campaign: Fear No Age
Client: Baycrest
Agency: BBDO Canada

Credits:
AGENCY CREDITS - BBDO CANADA
VP Creative Director - Mike Schonberger
Chief Creative Officer - Max Geraldo
Copy Writer - Simon Craig
VP Planning - Dan Koutoulakis
VP Group Account Direct - Jennifer Jones
Account Director - Jaya Rizzi
VP, Project Management - Jason Dick
SVP, Integrated Production - Beatrice Bodogh
Sr. Social Strategists - Aleeza Yermus
Account Executive - Narseen Mody

CLIENT CREDITS - Baycrest Foundation
President & Chief Executive Officer - Josh Cooper
Marketing Manager - Orsolya Soos
Executive Director Marketing & Communications - Laura Mandell
Marketing Manager - Lisa Arai

Hearts & Sciences
Group Director - Jeff Pattison
Group Director, Media Buying and Planning - Bruno Pileggi
Sr. Group Director, Digital Performance - Margarita Ulieri
Director Programmatic - Michael Ophelders
Senior Strategist Search - Tanya Sidhu

Hill & Knowlton
Director Health Content & Publishing - Elena Kouretsos
VP Health & Wellness - Alexa Vogel
Assistant Consultant, Health & Wellness - Janice Noronha
VP, Measurement & Analytics - Blaine Mackie
Manager Data & Analytics - Lauren Neate
Media Intelligence Lead, Data & Analytics - Jason Aroussi

 

Award: Bronze
Campaign: Specsavers Love Launch Campaign
Client: Specsavers
Agency: Media Experts

Credits:
Specsavers:
Director of Marketing & Product: Matt Armitage
Marketing Director: Catherine Walsh
Head of Brand Marketing: Sarah West

Media Experts:
Vice-President Client Services, Head of Western Canada: Morgan Watt
Media Account Director: Julie Thorne
Media Account Director: Liam Cavanagh
Senior Media Planner: Zulfina Bashirova

 

Business Impact

Award: Gold
Campaign: Ugly Truths Holiday Sweaters
Client: Canadian Mental Health Association
Agency: Citizen Relations

The holidays are widely considered a time of joy, but for one in two Canadians who suffer from anxiety, depression, or loneliness, it’s not the most wonderful time of the year. So we used a holiday icon as a trojan horse to give focus to the “ugly” side of the season, highlighting three statistics that tell a different story.

Credits:
CCO: Josh Budd
Art Directors: Randy De Melo, Joel Arbez
Designers: MyoNaing Illidge, Hilary Walls
Copywriter: Josh Budd
Producer: Kristen Neamtz
VP: Josie Haynes
Director: Audrey Ann Laurin
Associate Account Director: Kristen Schaffrath
Account Managers: Jessica Gauci, Emily Parker, Carmel Lagrandeur, Raphael Boies
Senior Account Executives: Emily Chang
Account Executives: Chantal Grainger, Iolanda Mobilio, Aleksandra Kaliszuk
Digital: Laura Muirhead, Yosr Kooli
VP, Strategy: Lindsay Page
Strategist: Malav Naik
Research Analyst: Shamshir Malik
Photography: Undivided Creative Inc.
National Director of Communications (CMHA): Katherine Janson
National Director of Development (CMHA): Ariel Shneer
National Senior Administrator, Fund Development (CMHA): Sharbani Roy

 

Award: Silver
Campaign: Love, Scarborough
Client: Scarborough Health Network
Agency: Ogilvy Canada

Credits:
CAMPAIGN
CCO: Megan Farquhar, Brian Murray
GCD: Brian Allen, Noah Feferman
AD: Heather MacDonald, Brian Allen
CW: Noah Feferman, Jonathan Careless, Stefan Murray
Agency Video Producer: Andrew Schulze
Agency Print Producer: David Scanlon
Chief Strategy Officer: Tom Kenny
Strategist : Amy Smith
TV/Launch Film
Director: Scott Cudmore, Revolver Films
Editorial: Izzy Erlich, School

Colour: Alter Ego
Online: Fort York
Drone: Owl Aerials
Sound: Didier Tovel, SNDWRX
Font work: Liiift Studios
SOCIAL CONTENT
OLV Director: Alicia K Harris - OPC

Sound: Didier Tovel, SNDWRX
Editorial: David Laroque, Genevieve Latour, Fi Alvarez - School

Stills Photography: Brianna Roye – Undivided

 

Award: Bronze
Campaign: Grown-up Problems
Client: Kids Help Phone
Agency: McCann Canada

Credits:
McCann Canada
Josh Stein, Chief Creative Officer
Gail Pak, Vice President, Creative Director
Mike Shuman, Creative Director
Athina Lalljee, Associate Creative Director
Thibaut Delelis, Associate French Creative Director
Jayme Fairbridge, Senior Art Director
Jacqueline Bellmore, Vice President, Executive Producer
Laurie Filgiano, Senior Producer
Emily MacLaurin-King, Vice President, Group Account Director
Kushal Trivedi, Account Supervisor
Josh Hansen, Vice President, Strategy
Alexandra Montgomery, Strategist
AJ Jones, Chief Strategy Officer
Liliane Clune, Senior French Producer


Peculiar Productions – Production
Jamie Neese, Director
Jason Neese, Director
Michael Constantin, DOP
Billy Pollina, Producer


The Celebrity Link – Talent
Melissa Gilbert, Celebrity Management Partner
Romeo & Fils – French Production
Christophe Dalpé, DOP French
France-Aimy Tremblay, French Executive Producer
Sébastien Poussard, French Production Manager
Jeremy Scialom, French Production Manager


Alter Ego – Post Production
Andrew Tavares, Post Producer
Patrick Samaniego, Colourist
Darren Achim, Senior VFX Artist
Danielle Statuto, Editor
Lauren Piche, Social Editor

Epitaph Group Inc. – Media
Meaghan Mitchell, Director, Integrated Planning
Ian Sibransingh, Manager, Integrated Planning
Teryn Clapp, Specialist, Integrated Planning
Jacky Hubbard, Director, Media Strategy
Meghan Lingard, Digital Performance Specialist
Adamo Calafati, Director, Performance Digital
Jesse Woodruff, Digital Performance Specialist

CRAFT Toronto – Print Production
Luis Santos, Project Manager
Antonino Camillo, Artist
Jean-Pierre Goulet, Retoucher
Jeromey Shannon, Senior Video Editor

Grayson Music Group – Post Production – Music & Sound
Tyson Kuteyi, Music Director
Kelly Mccluskey, Executive Producer

 

Engagement

Award: Gold
Campaign: The Micropedia of Microaggressions
Client: Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada
Agency: Zulu Alpha Kilo

The Micropedia is the world’s first encyclopedia of microaggressions. This judgement-free tool uses easy-to-understand definitions, real-world examples from news and pop-culture, and resources to explain the harmful impact of these everyday slights.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Stephanie Yung, Christina Yu
Head of Design: Stephanie Yung
Art Director: Andrea Por
Writer: Christina Roche
Design Director: Jeff Watkins
Designer: Zoe Kim
UX/UI Designer: Damian Simev
Account Team: Rob Feightner, Karla Ramirez, Michael Brathwaite
Strategy Director: Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell
Agency Producers: Rebecca Adams, Kenneth Haz
Production Director: Ola Stodulska
Partner: Nadine Spencer, Black Business and Professional Association
Partner: Alex Ihama, Canadian Congress on inclusive diversity and workplace equity
Partner: Wendy Cukier, Toronto Metropolitan University's Diversity Institute
Partner: Colin Druhan, Pride at Work Canada
Studio Director: James Graham
Developers (web): Jake Edwards, Kyle Collins, Ariana Emond
Production Artist: Pavel Petriycki, Mila Lukezich, Cecilia Bernasch
Production House: Zulubot
Director: Barbara Shearer
Production House Producer: Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal
Executive Producer: Tom Evans
Cinematographer/DOP: Greg Bennet
Key Grip: Prassan Patel
Editing Company: Zulubot
Editor: Jessie Posthumus, Felipe Chaparro, Jay Baker
Animation: Ashlee Mitchell
Post Producer: Sarah Dayus, Mariya Guzova
Online/Colourist: Felipe Chaparro
Motion Graphics: Mike Sevigny
Audio Production / Scoring: Pirate Toronto
Executive Producer: Maggie Blouin Pearl
Engineer: Ian Boddy
Illustrator: Nabil Elsaadi
Audio Social: Noah Mroueh

 

Award: Silver
Campaign: Ugly Truths Holiday Sweaters
Client: Canadian Mental Health Association
Agency: Citizen Relations

Credits:
CCO: Josh Budd
Art Directors: Randy De Melo, Joel Arbez
Designers: MyoNaing Illidge, Hilary Walls
Copywriter: Josh Budd
Producer: Kristen Neamtz
VP: Josie Haynes
Director: Audrey Ann Laurin
Associate Account Director: Kristen Schaffrath
Account Managers: Jessica Gauci, Emily Parker, Carmel Lagrandeur, Raphael Boies
Senior Account Executives: Emily Chang
Account Executives: Chantal Grainger, Iolanda Mobilio, Aleksandra Kaliszuk
Digital: Laura Muirhead, Yosr Kooli
VP, Strategy: Lindsay Page
Strategist: Malav Naik
Research Analyst: Shamshir Malik
Photography: Undivided Creative Inc.
National Director of Communications (CMHA): Katherine Janson
National Director of Development (CMHA): Ariel Shneer
National Senior Administrator, Fund Development (CMHA): Sharbani Roy

 

Award: Bronze
Campaign: Unsilence the Conversation
Client: Sunnybrook Hospital: Pregnancy and Infant Loss Network (PAIL)
Agency: No Fixed Address

Credits:
Sunnybrook Foundation | PAIL Network
Michelle LaFontaine, Program Manager · PAIL Network- Sunnybrook Health Sciences
Christina Topp, VP Marketing and Community Engagement, Sunnybrook Foundation

No Fixed Address
Executive Sponsor Jordan Doucette, President, NFA
Creative Domenique Raso, Associate Creative Director/ Copywriter, Anand Iyer, Associate Creative Director/ Art Director
Strategy Zach Klein, VP Strategy Nathan Mohan, Planner
Account Service Josie Daga, EVP General Manager
Digital, Product + Platform Darrin Patey, VP of Creative Technology, Radek Zajkowski, VP, Technology, Victoria Di Valerio, Digital Associate Creative Director, Jonathan Sanford, Developer
Agency Producer Louanne Chan, Producer
Project Management Julia Rajic, VP, Operations, Petra Simpson, Project Director
PR Ray McIroy, VP PR, Erin Banting, Director of PR, Mackenzie Biddie, Senior Account Manager, PR

Production House Stack Films, Gordon Poon, Director, DP, Rebecca Ho, Producer

Editorial School Yumi Suyama, Executive Producer Jon Devries, Editor

Color Colour by Vanity Brock Cruess, Colourist, Nicole Labbe, Producer

VFX Colour by The Vanity Brock Cruess, Colourist, Nicole Labbe, Producer

Audio - OSO Grayson Music Chris Cobain, Voice Director, Brian Bernard, Engineer, Rich Hamilton, Music Supervisor, Kelly McCluskey, Producer

 

Innovative Media


Award: Gold
Campaign: Tylenol®: Curing Headaches With AI-powered Product Placement
Client: Johnson & Johnson
Agency: UM and Bell Media

Consumers want compelling and entertaining content – not intrusive ads. So, to boost audience attention and impact, Tylenol® combined pioneering AI technology and a unique creative partnership to bring to life a groundbreaking media first: AI-powered, virtual product placement across broadcast and streamed TV. Tylenol® virtually inserted their product, logo, and creative directly and seamlessly into the storyline of the country’s #1 TV medical drama, Transplant, to create an extraordinary national first. This game-changing innovation, in partnership with Bell Media and Mirriad, allowed Tylenol® to connect with audiences in a relevant way, without getting in the way of the content they loved.

Credits:
UM
Manager, Integrated Investments: Shadab Zaman
Senior Director, Connection Planning: Sarah Sopik
Senior Director, Integrated Investments: Deena Markus
EVP, Integrated Investments: Dan Zangrando

Johnson & Johnson Canada
Senior Brand Manager Pain Care: Kerry Bullock

Bell Media
Director, Brand Partnerships, Bell Media: Dave Caporicci
Senior Manager, Brand Partnerships, Bell Media: Shannon Mckinley
Senior Manager, Brand Partnerships, Bell Media: Lindsay Durk,
Program Manager, Brand Partnerships, Bell Media: Michelle Vital

 

Award: Silver
Campaign: Ugly Truths Holiday Sweaters
Client: Canadian Mental Health Association
Agency: Citizen Relations

Credits:
CCO: Josh Budd
Art Directors: Randy De Melo, Joel Arbez
Designers: MyoNaing Illidge, Hilary Walls
Copywriter: Josh Budd
Producer: Kristen Neamtz
VP: Josie Haynes
Director: Audrey Ann Laurin
Associate Account Director: Kristen Schaffrath
Account Managers: Jessica Gauci, Emily Parker, Carmel Lagrandeur, Raphael Boies
Senior Account Executives: Emily Chang
Account Executives: Chantal Grainger, Iolanda Mobilio, Aleksandra Kaliszuk
Digital: Laura Muirhead, Yosr Kooli
VP, Strategy: Lindsay Page
Strategist: Malav Naik
Research Analyst: Shamshir Malik
Photography: Undivided Creative Inc.
National Director of Communications (CMHA): Katherine Janson
National Director of Development (CMHA): Ariel Shneer
National Senior Administrator, Fund Development (CMHA): Sharbani Roy

 

Award: Bronze
Campaign: CorePower Yoga
Client: CorePower Yoga
Agency: Appnovation

Credits:
Rona Evans, Mark Maser, Nadia DiLorenzo, Harjot Bal, Gavin Estey, Tajinder Minhas, Elaine Newman, Sandeep Julian, Tiago Pereira, Tharindu Thilanka, Vivian Tan-Ng, Sadgi Sadgi, Anurag Kurapati, Kuntesh Patel, Bhaskara Reddy, Leena Angel Thougar, Karson Nguyen, David Quinio, Chaitanya Patel, Sriram Kondeti

 

Martech


Award: Gold
Campaign: Tylenol®: Curing Headaches With AI-powered Product Placement
Client: Johnson & Johnson
Agency: UM and Bell Media

Consumers want compelling and entertaining content – not intrusive ads. So, to boost audience attention and impact, Tylenol® combined pioneering AI technology and a unique creative partnership to bring to life a groundbreaking media first: AI-powered, virtual product placement across broadcast and streamed TV. Tylenol® virtually inserted their product, logo, and creative directly and seamlessly into the storyline of the country’s #1 TV medical drama, Transplant, to create an extraordinary national first. This game-changing innovation, in partnership with Bell Media and Mirriad, allowed Tylenol® to connect with audiences in a relevant way, without getting in the way of the content they loved.

Credits:
UM
Manager, Integrated Investments: Shadab Zaman
Senior Director, Connection Planning: Sarah Sopik
Senior Director, Integrated Investments: Deena Markus
EVP, Integrated Investments: Dan Zangrando

Johnson & Johnson Canada
Senior Brand Manager Pain Care: Kerry Bullock

Bell Media
Director, Brand Partnerships, Bell Media: Dave Caporicci
Senior Manager, Brand Partnerships, Bell Media: Shannon Mckinley
Senior Manager, Brand Partnerships, Bell Media: Lindsay Durk,
Program Manager, Brand Partnerships, Bell Media: Michelle Vital

 

Award: Silver
Campaign: CorePower Yoga
Client: CorePower Yoga
Agency: Appnovation

Credits:
Rona Evans, Mark Maser, Nadia DiLorenzo, Harjot Bal, Gavin Estey, Tajinder Minhas, Elaine Newman, Sandeep Julian, Tiago Pereira, Tharindu Thilanka, Vivian Tan-Ng, Sadgi Sadgi, Anurag Kurapati, Kuntesh Patel, Bhaskara Reddy, Leena Angel Thougar, Karson Nguyen, David Quinio, Chaitanya Patel, Sriram Kondeti

 

Brand Building

Award: Gold
Campaign: Ability Signs
Client: Decathlon Canada
Agency: Rethink

To crystallize its brand promise of “Sports for All”, Décathlon’ reimagined its retail signage system. The brand reimagined the universal accessibility symbol to spotlight what people living with disabilities can do rather than what they can't. Called Ability Signs, these new icons were made available for other brands and institutions to use.

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Mike Dubrick, Nicolas Quintal
Creative Director: Maxime Saute, Xavier Blais
Art Director: Rachel Leblanc, Ryan Cookish, Maxime Sauté
Writer: Xavier Blais
Interactive Producer: Terri Winter, Todd Harrison
Developer: Steve Lam
Designer: Claudia Barberio
Lead Strategist: Pascal Routhier
Studio Artist: Cadu Rocha
Agency Producer: Sarah Longpré, Johanne Pelland, Katia Dupuy, Samuel Bonneau, AJ Merrick, Steph Walker Wells
Account Services: Alex Lefebvre, Rose Napoléon, Aïcha Diallo
PR: Meredith Montgomery, Sara Lemmermeyer
Production house: ContentContent
Director: Simon Ronny Lebrun
Producer: Raphaëlle Rousseau
Editor: Leigh O’Neill
Clients: Jaylone Lee, Marie-Lou Blais, Maeva Reffo, Manuela Comte

 

Award: Silver
Campaign: Grass-fed Beef Chefs
Client: A&W Canada
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Morgan Tierney, Leia Rogers
Creative Director: Bob Simpson, Sheldon Rennie, Sean O'Connor, Hans Thiessen
Art Director: Jamie Gurnell, Charmaine Cheng, Liana Mascagni
Writer: Hannah Prystay, Jon Mandell
Print Producer: April Haffenden, Sarah Lee
Broadcast Producer: Sarah Vingoe
Editorial: Cycle Media, Prime Works
Editor: Matthew Griffiths, Rob Doucet, Max Parr, Stephen Shevchuk
Lead Strategist: Darren Yada
Strategist: Sam Masooleh
Account Services: Sonja Soubolsky, Tianna Fung, Chelsea Stoelting, Kennedy Crawford, Kaitlyn Brouse
Amplification: Aliz Tennant, Karin Torn
Media Agency: iProspect / Dentsu Aegis Network

Clients:
Julia Cutt, Director, Brand Communications & Digital Marketing
Tom Newitt, VP, Marketing

 

Award: Bronze
Campaign: Olympics (Summer and Winter)
Client: Canadian Tire
Agency: Leo Burnett Toronto

Credits:
Client: Canadian Tire
Senior Vice President, Marketing & Brand: Eva Salem
Vice President, Marketing: Irene Daley
AVP, Strategic Marketing: Ellen Bishop
Associate Marketing Manager: Kelsey Suter
Digital Associate Manager: Jonathan Flynn
Strategic Marketing Specialist: Clara Lee

Creative Agency: Leo Burnett
President: Ben Tarr
Chief Creative Officer: Steve Persico
Chief Creative Officer: Lisa Greenberg
Group Creative Director: Sam Cerullo
Group Creative Director: Kelly Zettel
Associate Creative Director: Mary Soroka
Associate Creative Director: Shauna Roe
Sr. Art Director: Matthew McDonald
Sr. Copywriter: Layton Wu
SVP, Director of Production Services: Franca Piacente
VP, Co-Production Director: Emma Du Boisson, Melanie Palmer
Broadcast Producer: Shannon Farrell
French Producer: Josée Lalonde

SVP, Head of Account Management: Natasha Dagenais
VP, Group Account Director: Shauna Paolucci
Account Director: Dorian Burns-Coyne
Account Director: Laura Yeo
Account Supervisor: Devon Toole
Account Executive: Ashleigh Mulholland

Account Executive: Madeleine MacLellan

Chief Strategy Officer: Tahir Ahmad
Senior Strategist: Gillian Cameron

Production Company: Soft Citizen
Director: Cole Webley
Executive Producer: Rob Burns
Line Producer - Toronto: Andrew Graham 
Line Producer - Alberta: Sharron Toews
DOP: Chris Mably

Editorial: Outsider
Editor: Allison Gordon
Executive Producer: Kristina Anzlinger
Assistant Editor: Kelsey Dale-McGrath

Post Production: Alter Ego
Colourist: Eric Whipp
Post Production: Fort York
Flame Artist: Marco Polsinelli

Audio House: Pirate
Music Director: Vanya Drakul
Executive Producer: Maggie Blouin-Peal

Casting Agency/Director - Toronto: Jigsaw / Shasta Lutz
Casting Director - Alberta: Sue Bristow

Media Agency: Touché
Vice President, Strategy: Marilyne Alie
Associate Director: Brittany Khan
Associate Director: Melissa Giorgio
Media Strategist: Aishani Roy
Media Strategist: Luna Jiao
Assistant Strategist: Bella Liu

PR Agency: Veritas
EVP, General Manager: Nina Kalos
Vice President: Laurie Weir
Account Director: Katie Allen


Business Impact

Award: Gold
Campaign: LOTTO MAX "Dream Drop"
Client: Ontario Lottery and Gaming Corporation
Agency: FCB

Credits:
Client: Ontario Lottery and Gaming Corporation
Vice President, Lottery and Customer Success: Kimberly Clark - Vice President, Communications: Jenna LeBlanc - Director, Marketing Communications: Yvonne Leung – Marketing Communications Manager: Rochelle Menezes – Senior Product Manager, Lotto Max: Melissa Finley – Director, Draw Based Games: Amber Bruton
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - Global Creative Partner : Danilo Boer - Executive Creative Directors: Cuanan Cronwright, Leonardo Barbosa - Creative Directors: Michael Morelli, Marty Hoefkes - Senior Art Director: Jerry Yang - Senior Copywriter: Michael Carey - Copywriter: Jon Dawe - Chief Strategy Officer: Shelley Brown - Strategy Director: Meg Siegel - Strategist: Allie Lochhead - Senior Producer: Adriana Laborde - VP, Managing Director: Tim Welsh - VP, Client Services Lead: Cynthia Roach - Group Account Director: Solo Gritskiv – Account Supervisor: Jimmy Pun – Account Executive: Heather Hawke
Agency : Mr. Saturday
Creative Director: Joey Gollish - Director of Operations & Marketing: J. Derek Brenzel - Designer/Production Manager: Lucas Macrae
Production Company 1: Common Good
Director: Christo Anesti – Co-Director: Jamie Webster – Producer: Farrah Khaled – Executive Producers: Stefani Kouveranios, Dwight Phipps
Production Company 2: Cruel
Managing Director: Karl Bechmann - Studio Director: Mac Siwocha - Creative Director: Dom Lisi - Account Manager: Julia Cherry - Art Director: Justin Nahhas - Producer: Rachael Wilson
Post Production Company 1: Common Good
Post Producer: Ainslie Thomas - Editor: Red Barbaza - Assistant Editor: Mikka Quinsac
Audio Production Company 1: Dean Vision
Music writers: Moël, Nasim Asgari & Dean Vision - Singer: Moël - Producer: Dean Vision
Audio Production Company 2: Grayson
Executive Producer: Kelly McCluskey - Sound Engineer: Brian Bernard
Media Agency: MediaCom
Group Account Director: Sandra Hayes – Account Manager: Shirley Zheng – Senior Media Executive: Jason Lagance – Media Executive: Jamie Ellis – Account Supervisor, Paid Social: Ankit Malik – Account Manager, Paid Social: Alexander Widerszpil – Account Coordinator, Paid Social: Oleksandra Zaika – Senior Programmatic Manager: Michelle Li – Programmatic Manager: Riya Raju – Programmatic Coordinator: Patrick Pawlowski – Associate Director, Media Partnerships: Noyan Hilmi
PR Agency: Hill+Knowlton Strategies
Vice President: Genna Schnurbach - Vice President, Lead Content+Publishing, Digital Planning: Samantha Kay - Vice President, Creative Strategy: Michelle Reagan - Senior Director, Influencer Marketing: Aimée Legault - Senior Consultant: Margaret O’Donoghue,
Consultant: Emily Wilson - Senior Consultant: Maryann Nasello - Assistant Consultant: Amrith Padmanand

 

Award: Silver
Campaign: Beyond Bait
Client: A&W Canada
Agency: Rethink

LOTTO MAX Dream Drop is a fashion line collaboration with Mr. Saturday that was also the world’s first wearable lottery ticket, so you can look like a million bucks and maybe win it too. Each item of clothing doubled as a year-long LOTTO MAX ticket, making it potentially the most valuable clothing line in the world.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Nicolas Quintal
Creative Direction: Xavier Blais, Maxime Sauté
Art Direction: Mathieu Lacombe, Thomas Larthe
Copywriter: Charles Côté
Strategic Planning: Pascal Routhier
Account Direction: Catherine B. Mainville
Account Management: Gabrielle Bergeron, Victor Brunton
Production (in house): Johanne Pelland, Sarah Longpré
Production: Nova Film - Charles Gaudreau, Anna Charbonney
Direction: David Poulin
Photography Direction: François Gamache
Making of Direction: Alex Nolet
Sound: Circonflex - Pierre-Hugues Rondeau
Media: Vizeum
Client: Tom Newitt, Stephan Bisson

 

Award: Bronze
Campaign: The Cristiano Bottle
Client: IKEA
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Directors: Xavier Blais, Maxime Sauté
Head of Art / Creative Director: Joel Holtby
Associate Creative Director: Zachary Bautista
Art Director: Zachary Bautista, Jean-Nicolas Duval, Edouard Coune, Maxime Saute
Writer: Xavier Blais
Strategist: Shereen Ladha, Sean McDonald
Group Account Director: Sarah Riedlinger, Alex Lefebvre
Media Agency: Carat
Karen Hrstic - Vice President, Group Account Director
Vanessa Coutinho - Associate Account Director
Faizal Shaikh - Account Supervisor
Monalyn Quelnat - Media Planner
Crystal Kim - Media Coordinator

Clients:
Johanna Johanna Andrén – CMO, IKEA Canada
Santiago Arbelaez - Head of Media, IKEA Canada
Jordan Sequeira – Marketing Comms Specialist, IKEA Canada

 

Customer Experience

Award: Gold
Campaign: The Cristiano Bottle
Client: IKEA
Agency: Rethink

When football's biggest star Cristiano Ronaldo told the world to "Drink water" instead of Coca-Cola, he did it with a plastic bottle. So IKEA renamed its bestselling reusable bottle CRISTIANO to help the world drink water, sustainably.

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Directors: Xavier Blais, Maxime Sauté
Head of Art / Creative Director: Joel Holtby
Associate Creative Director: Zachary Bautista
Art Director: Zachary Bautista, Jean-Nicolas Duval, Edouard Coune, Maxime Saute
Writer: Xavier Blais
Strategist: Shereen Ladha, Sean McDonald
Group Account Director: Sarah Riedlinger, Alex Lefebvre
Media Agency: Carat
Karen Hrstic - Vice President, Group Account Director
Vanessa Coutinho - Associate Account Director
Faizal Shaikh - Account Supervisor
Monalyn Quelnat - Media Planner
Crystal Kim - Media Coordinator

Clients:
Johanna Johanna Andrén – CMO, IKEA Canada
Santiago Arbelaez - Head of Media, IKEA Canada
Jordan Sequeira – Marketing Comms Specialist, IKEA Canada

 

Award: Silver
Campaign: LOTTO MAX "Dream Drop"
Client: Ontario Lottery and Gaming Corporation
Agency: FCB

Credits:
Client: Ontario Lottery and Gaming Corporation
Vice President, Lottery and Customer Success: Kimberly Clark - Vice President, Communications: Jenna LeBlanc - Director, Marketing Communications: Yvonne Leung – Marketing Communications Manager: Rochelle Menezes – Senior Product Manager, Lotto Max: Melissa Finley – Director, Draw Based Games: Amber Bruton
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - Global Creative Partner : Danilo Boer - Executive Creative Directors: Cuanan Cronwright, Leonardo Barbosa - Creative Directors: Michael Morelli, Marty Hoefkes - Senior Art Director: Jerry Yang - Senior Copywriter: Michael Carey - Copywriter: Jon Dawe - Chief Strategy Officer: Shelley Brown - Strategy Director: Meg Siegel - Strategist: Allie Lochhead - Senior Producer: Adriana Laborde - VP, Managing Director: Tim Welsh - VP, Client Services Lead: Cynthia Roach - Group Account Director: Solo Gritskiv – Account Supervisor: Jimmy Pun – Account Executive: Heather Hawke
Agency : Mr. Saturday
Creative Director: Joey Gollish - Director of Operations & Marketing: J. Derek Brenzel - Designer/Production Manager: Lucas Macrae
Production Company 1: Common Good
Director: Christo Anesti – Co-Director: Jamie Webster – Producer: Farrah Khaled – Executive Producers: Stefani Kouveranios, Dwight Phipps
Production Company 2: Cruel
Managing Director: Karl Bechmann - Studio Director: Mac Siwocha - Creative Director: Dom Lisi - Account Manager: Julia Cherry - Art Director: Justin Nahhas - Producer: Rachael Wilson
Post Production Company 1: Common Good
Post Producer: Ainslie Thomas - Editor: Red Barbaza - Assistant Editor: Mikka Quinsac
Audio Production Company 1: Dean Vision
Music writers: Moël, Nasim Asgari & Dean Vision - Singer: Moël - Producer: Dean Vision
Audio Production Company 2: Grayson
Executive Producer: Kelly McCluskey - Sound Engineer: Brian Bernard
Media Agency: MediaCom
Group Account Director: Sandra Hayes – Account Manager: Shirley Zheng – Senior Media Executive: Jason Lagance – Media Executive: Jamie Ellis – Account Supervisor, Paid Social: Ankit Malik – Account Manager, Paid Social: Alexander Widerszpil – Account Coordinator, Paid Social: Oleksandra Zaika – Senior Programmatic Manager: Michelle Li – Programmatic Manager: Riya Raju – Programmatic Coordinator: Patrick Pawlowski – Associate Director, Media Partnerships: Noyan Hilmi
PR Agency: Hill+Knowlton Strategies
Vice President: Genna Schnurbach - Vice President, Lead Content+Publishing, Digital Planning: Samantha Kay - Vice President, Creative Strategy: Michelle Reagan - Senior Director, Influencer Marketing: Aimée Legault - Senior Consultant: Margaret O’Donoghue,
Consultant: Emily Wilson - Senior Consultant: Maryann Nasello - Assistant Consultant: Amrith Padmanand

Award: Bronze
Campaign: SOUNDSKATES
Client: Converse
Agency: Narrative

Credits:
Co-Chief Creative Officers: Joseph Bonnici, Meredith Klapowich
Executive Creative Director: Debbie Chan
Associate Creative Director: Katherine Flores
Art Director: Caleb Leung
Copywriter: Talal Itani
Agency Producer: Michelle Pilling
Managing Director, Executive Vice President: Cathy Mitchell
Vice President: Stefania Yarhi
Account Director: Kylee Berencsi
Senior Brand Strategist: Lyndsey Westfall
Director, Experiential: Melissa Da Costa
Senior Account Manager, Experiential: Jaclyn Kirk
Associate Account Manager, Experiential: Julia Cameira
Associate Account Manager: Nick Perruccio
Social Media Director: Kristina Kosa
Associate Media Director: Sarah Lowden
Media Coordinator: Karin Julman

SOUNDSKATES Partners
Owner / Fabricator (Maker Industries Inc.): Christopher Guard
Builder: Gord Hardie
Artist/ Designer: Cameron Harapiak
Music: Luke Fenton “Louke Man”
Videographer/ Editor (Blue Tile Lounge): Daniel Policelli
Videographer/ Production Assistant (Blue Tile Lounge): Richard Preston

Converse (Client)
Director of North America Brand Marketing: Olivier Camet
Marketing Specialist: Taylor Underhill

 

Engagement

Award: Gold
Campaign: The Unburnable Book
Client: Penguin Random House
Agency: Rethink

Across the United States, books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale made entirely from fireproof materials.

Then, we got Margaret Atwood to test it with a flamethrower.

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Mike Dubrick
Creative Directors: Robbie Percy, Caroline Friesen
Art Director: Caroline Friesen
Writer: Robbie Percy
Director of Broadcast Production: Steph Walker-Wells
Broadcast Producer: Alex Butt
Director of Print Production: AJ Merrick
Print Producer: Agnes Gilchrist
Studio Director: Brad Kumar
Studio Artist: Todd Bennett
Director of Digital Content: Todd Harrison
Digital Producer: Kyle Hicks
Digital Designer: Dustin Gamble
Developer: Steve Lam
Production Company: Asymetric
Director: Brooks Reynolds
Editor: Christopher Chang
Director of photography: Kiel Milligan
Line Producer: Iseault McNamara
Post Production House: Saints Editorial
On-Line: Alexa Salsberg, Darling VFX
On-Line Assistant: Russell Hanson, Darling VFX
Grading: Kassi Bellamy, Darling VFX
Audio House: OSO
Producer (Audio House): Hannah Graham
Creative Director (Audio House): Harry Knazan, Daenen Bramberger
Engineer: Harry Knazan, Daenen Bramberger
PR / Editorial Lead: Lianne George
Partner, Director of Client Services: Marie Lunny
Executive Producer: Evan Landry, Nick Burry (Asymetric), Mackenzie Goodwin, Emily McKay (Saints Editorial)
Producer: Morgan Campbell (Darling VFX)
Pyrotechnics and VFX: Gustavo Franco
Printing and Props: Joe Scout, Club Ink
Printing and Fabrication: Doug Laxdal, Jeremy Martin, The Gas Company Inc.

Client:
Jared Bland, Publisher, McClelland Stewart at Penguin Random House Canada

 

Award: Silver
Campaign: Ability Signs
Client: Decathlon
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Mike Dubrick, Nicolas Quintal
Creative Director: Maxime Saute, Xavier Blais
Art Director: Rachel Leblanc, Ryan Cookish, Maxime Sauté
Writer: Xavier Blais
Interactive Producer: Terri Winter, Todd Harrison
Developer: Steve Lam
Designer: Claudia Barberio
Lead Strategist: Pascal Routhier
Studio Artist: Cadu Rocha
Agency Producer: Sarah Longpré, Johanne Pelland, Katia Dupuy, Samuel Bonneau, AJ Merrick, Steph Walker Wells
Account Services: Alex Lefebvre, Rose Napoléon, Aïcha Diallo
PR: Meredith Montgomery, Sara Lemmermeyer
Production house: ContentContent
Director: Simon Ronny Lebrun
Producer: Raphaëlle Rousseau
Editor: Leigh O’Neill

Client: Décathlon Canada - Jaylone Lee, Marie-Lou Blais, Maeva Reffo, Manuela Comte

 

Award: Bronze
Campaign: The Reunion
Client: Uber Eats
Agency: Mosaic North America

Credits:
Head of Marketing US/CAN: Georgie Jeffreys
Global Executive Creative Director: Danielle Hawley
Senior Marketing Manager, Brand: Vrinda Jhawar, Liza Keller
Global Creative Director: Natalie Purbrick
Global Executive Producer: Otto Linwood
Creative Producer: Alexis Bley
Senior Marketing Strategist: Melanie Boudreau
Gestionnaire des affaires publiques, Québec: Jonathan Hamel
Agency: Mosaic North America
President: Sub Nijjar
Executive Creative Directors: Laura Serra, Dave Watson
Creative Directors: Anthony Hachez, Jason Souce, Nick Pilon
Associate Creative Directors: Henry Park, Kareem Halfawi
Senior Art Director: Thomas St-Hilaire
Art Director: Josh Levine
Designers: Mark Mabey, Victoria Scobbie, Sirena Lemere
Copywriters: Anthony Hachez, Frédéric Simard, Philippe Comeau, Guillaume Blanchet, Simon Beaudry, Catherine Martellini, Yulenka Rebello
VP, Client Service: Jean-Francois Grenier
Account Director: Anthony Pelletier
Project Manager: Catherine Miron, Elena Korobskaya, Brandon O. Vignali
Executive Producer: Clair Galea
Producer: Catherine Dumas
Talent Outreach Producer: Marie-Pierre Poulin
Post Producer: Annick D’Auteuil
Production Company: Gorditos
Director: Emanuel Hoss-Desmarais
DP: André Turpin
Producer: Saskia Von Lignau
Editor: CAG / Véronique Barbe
Photographer: Raphaël Ouellet
Finish House: Shed
Production: Josée-Anne Choquette/Catherine Paillé
VFX/On-Line: Dominique Belletête
Colorist: Charles-Étienne Pascal
Audio (Music, SFX, MIx): Circonflex/Paul-Étienne Côté
Global Agency: Special Group
Managing Director / Partner: Caroline Jackson
CCO / Partner: William Gelner
Executive Creative Director: Matthew Woodham-Robert
Executive Creative Director: Dave Horton
Head of Production: Esther Perls
Account Director: Nadia Malik, Noelle Mulholland
CFO: Karen Lo

 

Innovative Media

Award: Gold
Campaign: The Unburnable Book
Client: Penguin Random House
Agency: Rethink

Across the United States, books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale made entirely from fireproof materials.

Then, we got Margaret Atwood to test it with a flamethrower.

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Mike Dubrick
Creative Directors: Robbie Percy, Caroline Friesen
Art Director: Caroline Friesen
Writer: Robbie Percy
Director of Broadcast Production: Steph Walker-Wells
Broadcast Producer: Alex Butt
Director of Print Production: AJ Merrick
Print Producer: Agnes Gilchrist
Studio Director: Brad Kumar
Studio Artist: Todd Bennett
Director of Digital Content: Todd Harrison
Digital Producer: Kyle Hicks
Digital Designer: Dustin Gamble
Developer: Steve Lam
Production Company: Asymetric
Director: Brooks Reynolds
Editor: Christopher Chang
Director of photography: Kiel Milligan
Line Producer: Iseault McNamara
Post Production House: Saints Editorial
On-Line: Alexa Salsberg, Darling VFX
On-Line Assistant: Russell Hanson, Darling VFX
Grading: Kassi Bellamy, Darling VFX
Audio House: OSO
Producer (Audio House): Hannah Graham
Creative Director (Audio House): Harry Knazan, Daenen Bramberger
Engineer: Harry Knazan, Daenen Bramberger
PR / Editorial Lead: Lianne George
Partner, Director of Client Services: Marie Lunny
Executive Producer: Evan Landry, Nick Burry (Asymetric), Mackenzie Goodwin, Emily McKay (Saints Editorial)
Producer: Morgan Campbell (Darling VFX)
Pyrotechnics and VFX: Gustavo Franco
Printing and Props: Joe Scout, Club Ink
Printing and Fabrication: Doug Laxdal, Jeremy Martin, The Gas Company Inc.

Client:
Jared Bland, Publisher, McClelland Stewart at Penguin Random House Canada

 

Award: Silver
Campaign: LOTTO MAX "Dream Drop"
Client: Ontario Lottery and Gaming Corporation
Agency: FCB

Credits:
Client: Ontario Lottery and Gaming Corporation
Vice President, Lottery and Customer Success: Kimberly Clark - Vice President, Communications: Jenna LeBlanc - Director, Marketing Communications: Yvonne Leung – Marketing Communications Manager: Rochelle Menezes – Senior Product Manager, Lotto Max: Melissa Finley – Director, Draw Based Games: Amber Bruton
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - Global Creative Partner : Danilo Boer - Executive Creative Directors: Cuanan Cronwright, Leonardo Barbosa - Creative Directors: Michael Morelli, Marty Hoefkes - Senior Art Director: Jerry Yang - Senior Copywriter: Michael Carey - Copywriter: Jon Dawe - Chief Strategy Officer: Shelley Brown - Strategy Director: Meg Siegel - Strategist: Allie Lochhead - Senior Producer: Adriana Laborde - VP, Managing Director: Tim Welsh - VP, Client Services Lead: Cynthia Roach - Group Account Director: Solo Gritskiv – Account Supervisor: Jimmy Pun – Account Executive: Heather Hawke
Agency : Mr. Saturday
Creative Director: Joey Gollish - Director of Operations & Marketing: J. Derek Brenzel - Designer/Production Manager: Lucas Macrae
Production Company 1: Common Good
Director: Christo Anesti – Co-Director: Jamie Webster – Producer: Farrah Khaled – Executive Producers: Stefani Kouveranios, Dwight Phipps
Production Company 2: Cruel
Managing Director: Karl Bechmann - Studio Director: Mac Siwocha - Creative Director: Dom Lisi - Account Manager: Julia Cherry - Art Director: Justin Nahhas - Producer: Rachael Wilson
Post Production Company 1: Common Good
Post Producer: Ainslie Thomas - Editor: Red Barbaza - Assistant Editor: Mikka Quinsac
Audio Production Company 1: Dean Vision
Music writers: Moël, Nasim Asgari & Dean Vision - Singer: Moël - Producer: Dean Vision
Audio Production Company 2: Grayson
Executive Producer: Kelly McCluskey - Sound Engineer: Brian Bernard
Media Agency: MediaCom
Group Account Director: Sandra Hayes – Account Manager: Shirley Zheng – Senior Media Executive: Jason Lagance – Media Executive: Jamie Ellis – Account Supervisor, Paid Social: Ankit Malik – Account Manager, Paid Social: Alexander Widerszpil – Account Coordinator, Paid Social: Oleksandra Zaika – Senior Programmatic Manager: Michelle Li – Programmatic Manager: Riya Raju – Programmatic Coordinator: Patrick Pawlowski – Associate Director, Media Partnerships: Noyan Hilmi
PR Agency: Hill+Knowlton Strategies
Vice President: Genna Schnurbach - Vice President, Lead Content+Publishing, Digital Planning: Samantha Kay - Vice President, Creative Strategy: Michelle Reagan - Senior Director, Influencer Marketing: Aimée Legault - Senior Consultant: Margaret O’Donoghue,
Consultant: Emily Wilson - Senior Consultant: Maryann Nasello - Assistant Consultant: Amrith Padmanand

 

Award: Bronze
Campaign: Hijacking the Masters
Client: Harry Rosen
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director / Copywriter: George Ault
Creative Director / Art Director:  Jacob Gawrysiak
Account Team: Jessica Hill, Robyn Morrissey, Cosmo Haskard, Chris Rosario
Planning Team: Heather Segal, Cameron Fleming
Client: Harry Rosen
Clients: Trinh Tham, Ian Rosen, Larry Rosen, Kristin Meier, Tatiana Isaza, Zoë Innanen, Paul Michel, Christine Kwan, Ben Kriz
Production House: Beach Lion
Producer: Laura Nolasco
Creative Director: Mike Nolasco
Post-Production Company: Zulubot
Director: Mike Nolasco, George Ault, Jacob Gawrysiak
Managing Director: Tom Evans
Head of Production: Adam Palmer
Video Editor: Max Lawlor
Post-Production Supervisor: Sarah Dayus
Online Editor & Colourist: Felipe Chaparro
Audio Mix: Dino Cuzzolino, Noah Mroueh
Media Agency: Horizon Media
Media Team: Robyn Van Driel, Michael Mills, Tim Harris, Mark Paterson

 

Martech

Award: Gold
Campaign: LOTTO MAX "Dream Drop"
Client: Ontario Lottery and Gaming Corporation
Agency: FCB

LOTTO MAX Dream Drop is a fashion line collaboration with Mr. Saturday that was also the world’s first wearable lottery ticket, so you can look like a million bucks and maybe win it too. Each item of clothing doubled as a year-long LOTTO MAX ticket, making it potentially the most valuable clothing line in the world.

Credits:
Client: Ontario Lottery and Gaming Corporation
Vice President, Lottery and Customer Success: Kimberly Clark - Vice President, Communications: Jenna LeBlanc - Director, Marketing Communications: Yvonne Leung – Marketing Communications Manager: Rochelle Menezes – Senior Product Manager, Lotto Max: Melissa Finley – Director, Draw Based Games: Amber Bruton
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - Global Creative Partner : Danilo Boer - Executive Creative Directors: Cuanan Cronwright, Leonardo Barbosa - Creative Directors: Michael Morelli, Marty Hoefkes - Senior Art Director: Jerry Yang - Senior Copywriter: Michael Carey - Copywriter: Jon Dawe - Chief Strategy Officer: Shelley Brown - Strategy Director: Meg Siegel - Strategist: Allie Lochhead - Senior Producer: Adriana Laborde - VP, Managing Director: Tim Welsh - VP, Client Services Lead: Cynthia Roach - Group Account Director: Solo Gritskiv – Account Supervisor: Jimmy Pun – Account Executive: Heather Hawke
Agency : Mr. Saturday
Creative Director: Joey Gollish - Director of Operations & Marketing: J. Derek Brenzel - Designer/Production Manager: Lucas Macrae
Production Company 1: Common Good
Director: Christo Anesti – Co-Director: Jamie Webster – Producer: Farrah Khaled – Executive Producers: Stefani Kouveranios, Dwight Phipps
Production Company 2: Cruel
Managing Director: Karl Bechmann - Studio Director: Mac Siwocha - Creative Director: Dom Lisi - Account Manager: Julia Cherry - Art Director: Justin Nahhas - Producer: Rachael Wilson
Post Production Company 1: Common Good
Post Producer: Ainslie Thomas - Editor: Red Barbaza - Assistant Editor: Mikka Quinsac
Audio Production Company 1: Dean Vision
Music writers: Moël, Nasim Asgari & Dean Vision - Singer: Moël - Producer: Dean Vision
Audio Production Company 2: Grayson
Executive Producer: Kelly McCluskey - Sound Engineer: Brian Bernard
Media Agency: MediaCom
Group Account Director: Sandra Hayes – Account Manager: Shirley Zheng – Senior Media Executive: Jason Lagance – Media Executive: Jamie Ellis – Account Supervisor, Paid Social: Ankit Malik – Account Manager, Paid Social: Alexander Widerszpil – Account Coordinator, Paid Social: Oleksandra Zaika – Senior Programmatic Manager: Michelle Li – Programmatic Manager: Riya Raju – Programmatic Coordinator: Patrick Pawlowski – Associate Director, Media Partnerships: Noyan Hilmi
PR Agency: Hill+Knowlton Strategies
Vice President: Genna Schnurbach - Vice President, Lead Content+Publishing, Digital Planning: Samantha Kay - Vice President, Creative Strategy: Michelle Reagan - Senior Director, Influencer Marketing: Aimée Legault - Senior Consultant: Margaret O’Donoghue,
Consultant: Emily Wilson - Senior Consultant: Maryann Nasello - Assistant Consultant: Amrith Padmanand

 

Award: Silver
Campaign: Cadillac Fairview Win Everyday Launch
Client: Cadillac Fairview
Agency: William Thomas Digital

Credits:
Cadillac Fairview
Craig Flannagan – Vice President Marketing
Christine Poirier – Senior Director, Marketing Intelligence
Andrea Nickel – Senior Director, Experience and Engagement


William Thomas Digital
Greg Elliott – Managing Director
Frank Cristiano, Chief Client Officer
Kawal Singh – Vice President, Technology
Chris Genuis – Practice Lead, Retail
Zunair Khan – Account Supervisor
Anne Chudy, Vice President, Strategy

 

Award: Bronze
Campaign: Shoppers Drug Mart PC Optimum Personalized Digital Media Campaigns
Client: Loblaw Companies Ltd
Agency: Loblaw Agency

Credits:
Meghan Nameth, SVP Loblaw Marketing

Shoppers Drug Mart Brand Team:
Deon Alhadeff, VP of Marketing Shoppers Drug Mart
Ryan Brown, Senior Director of Marketing
Chantelle Vanelli, Senior Marketing Manager
Lauren Storace, Marketing Manager
Kristen Emmerson, Marketing Manager
Daphne Zhuang, Marketing Specialist
 
Loblaw Media:
Sabrina LaRosa, Director, Media & Strategy
Prashanth Kanagalingam, Senior Manager Media Marketing
Keith Bennett, Senior Manager Media Marketing
Sukhleen Sekhon, Manager Media Strategy
Miranda Nero, Specialist, Media Strategy
 
Loblaw Agency:
Vanessa Norris, VP General Manager Loblaw Agency
Shelley Gainer, Senior Creative Director
Alicia Giorgio, Creative Director
Stephanie Small Ross, Copywriter
Jacqueline Abernethy, Art Director
Sarah Johnson, Designer
Kristi Marstrom, Designer
Nancy Hsu, Senior Production Manager, Post Production Studio
Vika Kachkovska, Senior Creative Manager
Justin Carreiro, Content Lead
Wendy Jacinto, Social Media Manager
Natalie Au, Social Media Specialist


Brand Building

Award: Gold
Campaign: CDSS "The Mindsets Paper"
Client: Canadian Down Syndrome Society
Agency: FCB Toronto

Anecdotally, we know that fitness holds the power to improve cognition for people with Down syndrome, but it’s never been scientifically proven. Mindsets is an evidence-based, globally unprecedented study to definitively prove the positive link between fitness and cognition for the Down syndrome community.

Credits:
Client: Canadian Down Syndrome Society
Chair: Ed Casagrande
Interim Executive Director: Laura LaChance
Marketing & Communications Manager: Kristen Halpen
Board Member: Ben Tarr

Creative Agency: FCB Canada
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Global Creative Partner: Danilo Boer
Executive Creative Director: Andrew MacPhee
Associate Creative Director: Michael Morelli
Associate Creative Director: Marty Hoefkes
Copywriter: Jon Dawe
Art Director: Jerry Yang
Chief Strategy Officer: Shelley Brown
Director of Strategy: Eryn LeMesurier
Strategy Coordinator: Audrey Zink
VP, Managing Director: Tim Welsh
Group Account Director: Blake Connolly
Account Supervisor: Ilaria Ragno
Agency Producer: Adriana Laborde
Project Manager: Cori Pettit
Production Artist: Douglas Hayter
Senior Production Artist: Jesse Reid-Smith
Proofreader: Jayne Heaton
Production Artist: Dominic Pimpare
Partners:
Research Chair, Associate Professor: Dan Gordan
Research Assistant: Vivian Merzbach
Posit science/BrainHQ:
Co-Founder: Jeff Zimman
CEO: Dr. Henry Mahncke
Mouna Attarha
PR: Glossy
Shannon Stephaniuk
Production Company: Fuelcontent
Director: Scott Drucker
Director of Photography: Scott Drucker
Camera Operator: Scott Drucker & Chet Tilokani
Photographer: Chet Tilokani
Editing House: Radar
Editor: Jon Garofalo
 
Audio House: Grayson Music Group
Audio Producer: Kelly McCluskey
Director: Mark Domitric
Engineer: Brian Bernard
Music Supervisor: Rich Hamilton
App design: Bliss Interactive
Thomas Colliers
Head of Project Management: Joni Allert

 

Award: Silver
Campaign: Introducing the ASD Band
Client: Jake's House
Agency: Edelman Canada

Credits:
Edelman: Andrew Simon, Judy John, Hira Gomes, Ryley Murray, Max Mosher, Sara Rezaee, Peter McIntyre, Rivka Boxer, Tamara Sulliman, Lucy Hopkins, Leilah Ambrose, Keely Bennett, Jessica Moschella, Sofiya Yusypovych

Contributors: Lauren Piche, Chris Stringer, Maury LaFoy, Jeff Elliott, Andrew Exworth, Aaron McCourt, Mark Bone, Chris Tait, Chris Romeike

Musicians: Jackson D. Begley, Rawan Tuffaha, Ron Adea, Spenser Murray, Maury LaFoy

 

Award: Bronze
Campaign: Saving Sport
Client: Canadian Tire Jumpstart Charities
Agency: TAXI

Credits:
Jumpstart Brand & Fundraising, Canadian Tire Corporation – Ashley Curran – AVP: Karen Hubert - Manager: Alex Cabot - Associate Manager: Rebecca Sandiford - Consultant: Donivan Ryan - Specialist
Strategic Marketing, Canadian Tire Corporation - Agatha Wronecka - AVP: Jonathan Anderson - Manager: Whitney Cummings - Manager: Meghan Darroch - Associate Manager: Cynthia Chiang - Associate Manager: DeAsia Gaffar - Digital Associate Manager:  Lauren Hopkins – Digital Associate Manager
Craft Public Relations - Stella Mok - Vice President: Brittany Ballentine - Account Manager
Blue Ant Media Plus - Matthew Manuge - Creative Director: Amanda Fusco - Video Editor: Jay Lintag - Graphic Designer
CTDI - Claudia Ortiz - Digital Media Manager: Vinicius Waiver - Paid Social Manager: Tamala Rhone - Associate Digital Media Manager
Touche Toronto
TAXI Toronto

 

Business Impact

Award: Gold
Campaign: Feel What We Feel
Client: Razom
Agency: Grey Canada / TANK Worldwide

Feelwhatwefeel.com was the final immersive destination for Canadians drawn to the site from an extensive, multimedia campaign that provoked them into imagining the ravages of the Ukraine war raging in their own city. The impact of that experience compelled visitors to donate to Ukraine fundraising which to date has raised over 10 million dollars.

Credits:
Agency: Grey Canada / TANK Worldwide
Chief Creative Officer: Marty Martinez
Executive Creative Director: Mark Mason
Copywriters: Krista Raspor / Benoît Losier / Craig Redmond
Art Directors: Mark Mason / Camilo Monzón Navas
Designer: Eve Trudel-Lévesque
Chief Executive Officer: Marc Lanouette
Chief Marketing Officer: Jill Mastroianni
EVP, General Manager: Nicole Lupke
Director of Production: Neal Owusu
Digital and Technology Strategist: Jean-Philippe Georges
Senior Interactive Art Director: Alexandre Desjardins
Director of Social Strategy: Stephanie Granowicz
Head of Communications: Vanessa Grillot
Producer: Deena Archibald
Editor: Biko Franklin
Studio Manager: Patty Groff
Digital Web Agency: Kffein
Digital Web Agency CEO: David Guillemin
Project Manager: Valentin Arvis
Creative Technologists: Gabriel Corbel / Guillaume Tomasi
Visual Effects Company: Rodeo FX
Head of Art Department: Deak Ferrand
Head of Department Matte Painting: Frederic St-Arnaud
Environment Artist: Sarah Haddab
Video Post-Production Compositors: Nicolas Laprise Pellicelli / Caroline Brien
VFX Supervisor: Erik Gagnon
Video Post-Production Producer: Carolie Legault-Lanouette
PR Company: Hill + Knowlton Strategies
PR Company Vice-President, Quebec: Patrice Lavoie
PR Company Senior Advisor: Maxime Belanger
Media Company: Group M
Client: Razom
Human Rights Advocate: Kamila Orlova

 

Award: Silver
Campaign: Love, Scarborough
Client: Scarborough Health Network
Agency: Ogilvy Canada

Credits:
CAMPAIGN
CCO: Megan Farquhar, Brian Murray
GCD: Brian Allen, Noah Feferman
AD: Heather MacDonald, Brian Allen
CW: Noah Feferman, Jonathan Careless, Stefan Murray
Agency Video Producer: Andrew Schulze
Agency Print Producer: David Scanlon
Chief Strategy Officer: Tom Kenny
Strategist : Amy Smith
TV/Launch Film
Director: Scott Cudmore, Revolver Films
Editorial: Izzy Erlich, School

Colour: Alter Ego
Online: Fort York
Drone: Owl Aerials
Sound: Didier Tovel, SNDWRX
Font work: Liiift Studios
SOCIAL CONTENT
OLV Director: Alicia K Harris - OPC

Sound: Didier Tovel, SNDWRX
Editorial: David Laroque, Genevieve Latour, Fi Alvarez - School

Stills Photography: Brianna Roye – Undivided

 

Award: Bronze
Campaign: The Micropedia of Microaggressions
Client: Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Stephanie Yung, Christina Yu
Head of Design: Stephanie Yung
Art Director: Andrea Por
Writer: Christina Roche
Design Director: Jeff Watkins
Designer: Zoe Kim
UX/UI Designer: Damian Simev
Account Team: Rob Feightner, Karla Ramirez, Michael Brathwaite
Strategy Director: Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell
Agency Producers: Rebecca Adams, Kenneth Haz
Production Director: Ola Stodulska
Partner: Nadine Spencer, Black Business and Professional Association
Partner: Alex Ihama, Canadian Congress on inclusive diversity and workplace equity
Partner: Wendy Cukier, Toronto Metropolitan University's Diversity Institute
Partner: Colin Druhan, Pride at Work Canada
Studio Director: James Graham
Developers (web): Jake Edwards, Kyle Collins, Ariana Emond
Production Artist: Pavel Petriycki, Mila Lukezich, Cecilia Bernasch
Production House: Zulubot
Director: Barbara Shearer
Production House Producer: Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal
Executive Producer: Tom Evans
Cinematographer/DOP: Greg Bennet
Key Grip: Prassan Patel
Editing Company: Zulubot
Editor: Jessie Posthumus, Felipe Chaparro, Jay Baker
Animation: Ashlee Mitchell
Post Producer: Sarah Dayus, Mariya Guzova
Online/Colourist: Felipe Chaparro
Motion Graphics: Mike Sevigny
Audio Production / Scoring: Pirate Toronto
Executive Producer: Maggie Blouin Pearl
Engineer: Ian Boddy
Illustrator: Nabil Elsaadi
Audio Social: Noah Mroueh

 

Customer Experience

Award: Gold
Campaign: Orders of Sacrifice
Client: Royal Canadian Legion / HomeEquity Bank
Agency: Zulu Alpha Kilo

To make Remembrance Day messaging more tangible for modern-day Canadians, re-creations of Second World War field ration kits were made available on DoorDash. This came at a time when food delivery apps were more popular than ever due to COVID-19. A QR code led to a guided unboxing video narrated by two of Canada’s oldest living veterans.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Art Directors: Vic Bath, Michael Romaniuk
Copywriters: Dan Cummings, Marco Buchar
Design Director: Dejan Djuric
Designer: Jackman Chiu
Agency Producer: Tim Lynch
Account Team: David Tremblay, Samantha Tang, Rob Feightner
Client: Royal Canadian Legion / HomeEquity Bank
Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency: OMD, iQuanti
Media Team: Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency: Weber Shandwick
PR Team: Jacklyn Power, Jennifer Wasley
Production House: Zulubot
Director: Vic Bath, Dan Cummings
Production House Producers: Mitch Cappe, Sarah Dayus
Director of Photography: Kyle Chappell
Editing Company: Zulubot
Editor: Max Lawlor, Mitch Reed
Online: Zulubot
Colour Grading: Felipe Chaparro
Audio Engineer: Dino Cuzzolino
Photographer: Noah Mroueh

 

Award: Silver
Campaign: Bruised Fruit
Client: Interval House
Agency: DonerNorth

Credits:
Chief Creative Officer: Lance Martin
Executive Creative Directors: Adam Thur & Rica Eckersley
Associate Creative Director & Art Director: Justin Turco
Associate Creative Director & Copywriter: Jill Mack
Associate Creative Director & Copywriter: Lynn Sparrow
VP, Integrated Production: Jen Dark
Integrated Producer: Carolyn Mitchell
Director & Photographer: Jonathan Lajoie
Studio Manager: William Leung
President: Catherine Marcolin
Group Account Director: Kristine Lafreniere
Account Supervisors: Bianca LaPenna & Zoe Reynolds
Senior Strategist: Michael McDonald-Beraskow
VP, Group Media Director: Cherie Raymond

 

Award: Bronze
Campaign: Uncomposed
Client: White Ribbon
Agency: Bensimon Byrne / Narrative / OneMethod

Credits:
Chief Creative Officer: Joseph Bonnici
Creative Director: Debbie Chan (Narrative), David Mueller
Art Director: Ana Segurajauregui Sanchez, Angelica Corrano
Writer: Sophia Wilby (OneMethod)
Agency Producer: Michelle Pilling
Agency Production Manager: Dan Rankin
Business Lead: Marli Bennett
Project Manager: Efi Eman
French Translation: Ariane Smith France

Canadian Opera Company
Music Director:Johannes Debus

Audio House: Berkeley Inc.
Audio Producer: Tyna Maerzke
Audio Director: Jared Kuemper
Audio Engineer: Jared Kuemper
Audio Engineer: Tyler Young

Scientist: Dr. Psyche Loui, PhD – Associate Professor and Director, MIND Lab at Northeastern University
Scientist: Dr. Frank Russo, PhD – Professor of Psychology at Ryerson University

Production House: Soft Citizen
Executive Producer: Link York
Executive Producer: Jaclyn Morga
Director: Henry Lu
Director of Photography: James Arthurs
Line Producer: Michelle Pilling
Casting: Powerhouse

Post Production Offline: Button Factory
Producer: Michelle Pilling
Editor: Tim Pienta

Post Production Online: Button Factory
Producer: Michelle Pilling
Editor: Tim Pienta

Transfer: Alter Ego
Colourist: Wade Odum

Client: Humberto Carolo, Executive Director (White Ribbon)

 

Engagement

Award: Gold
Campaign: Feel What We Feel
Client: Razom
Agency: Grey Canada / TANK Worldwide

Feelwhatwefeel.com was the final immersive destination for Canadians drawn to the site from an extensive, multimedia campaign that provoked them into imagining the ravages of the Ukraine war raging in their own city. The impact of that experience compelled visitors to donate to Ukraine fundraising which to date has raised over 10 million dollars.

Credits:
Agency: Grey Canada / TANK Worldwide
Chief Creative Officer: Marty Martinez
Executive Creative Director: Mark Mason
Copywriters: Krista Raspor / Benoît Losier / Craig Redmond
Art Directors: Mark Mason / Camilo Monzón Navas
Designer: Eve Trudel-Lévesque
Chief Executive Officer: Marc Lanouette
Chief Marketing Officer: Jill Mastroianni
EVP, General Manager: Nicole Lupke
Director of Production: Neal Owusu
Digital and Technology Strategist: Jean-Philippe Georges
Senior Interactive Art Director: Alexandre Desjardins
Director of Social Strategy: Stephanie Granowicz
Head of Communications: Vanessa Grillot
Producer: Deena Archibald
Editor: Biko Franklin
Studio Manager: Patty Groff
Digital Web Agency: Kffein
Digital Web Agency CEO: David Guillemin
Project Manager: Valentin Arvis
Creative Technologists: Gabriel Corbel / Guillaume Tomasi
Visual Effects Company: Rodeo FX
Head of Art Department: Deak Ferrand
Head of Department Matte Painting: Frederic St-Arnaud
Environment Artist: Sarah Haddab
Video Post-Production Compositors: Nicolas Laprise Pellicelli / Caroline Brien
VFX Supervisor: Erik Gagnon
Video Post-Production Producer: Carolie Legault-Lanouette
PR Company: Hill + Knowlton Strategies
PR Company Vice-President, Quebec: Patrice Lavoie
PR Company Senior Advisor: Maxime Belanger
Media Company: Group M
Client: Razom
Human Rights Advocate: Kamila Orlova

 

Award: Silver
Campaign: The Micropedia of Microaggressions
Client: Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Stephanie Yung, Christina Yu
Head of Design: Stephanie Yung
Art Director: Andrea Por
Writer: Christina Roche
Design Director: Jeff Watkins
Designer: Zoe Kim
UX/UI Designer: Damian Simev
Account Team: Rob Feightner, Karla Ramirez, Michael Brathwaite
Strategy Director: Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell
Agency Producers: Rebecca Adams, Kenneth Haz
Production Director: Ola Stodulska
Partner: Nadine Spencer, Black Business and Professional Association
Partner: Alex Ihama, Canadian Congress on inclusive diversity and workplace equity
Partner: Wendy Cukier, Toronto Metropolitan University's Diversity Institute
Partner: Colin Druhan, Pride at Work Canada
Studio Director: James Graham
Developers (web): Jake Edwards, Kyle Collins, Ariana Emond
Production Artist: Pavel Petriycki, Mila Lukezich, Cecilia Bernasch
Production House: Zulubot
Director: Barbara Shearer
Production House Producer: Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal
Executive Producer: Tom Evans
Cinematographer/DOP: Greg Bennet
Key Grip: Prassan Patel
Editing Company: Zulubot
Editor: Jessie Posthumus, Felipe Chaparro, Jay Baker
Animation: Ashlee Mitchell
Post Producer: Sarah Dayus, Mariya Guzova
Online/Colourist: Felipe Chaparro
Motion Graphics: Mike Sevigny
Audio Production / Scoring: Pirate Toronto
Executive Producer: Maggie Blouin Pearl
Engineer: Ian Boddy
Illustrator: Nabil Elsaadi
Audio Social: Noah Mroueh


Award: Bronze
Campaign: Add The M
Client: YWCA Metro Vancouver
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art: Joel Holtby
Creative Director: Leia Rogers
ACD/Art Director: Skye Deluz, Hayley Hinkley
ACD/Copywriter: Jacquelyn Parent
Chief Strategy Officer: Sean McDonald
Strategy Director: Nicole Rajesky

Producer: Teresa Bayley, Kyle Hicks
Studio Artists: Brad Kumar, Todd Bennett
Editor: Tyler Erdalac, Thomas McKeen
Sound Editor: Grayson Music
Developer: Brad Stapleton, Steve Lam
Group Account Director: Kat McKeen
Account Director: Kennedy Crawford
Account Manager: Nicole Kerrigan, Jessie Durand
Strategic Communications Lead: Meredith Montgomery
Account Director: Sara Lemmermeyer
Editorial Lead: Lianne George
PR Coordinator: Kaitlyn Vian

Client:
Amy Juschka, Director, Advocacy and Communications

 

Innovative Media

Award: Gold
Campaign: Signal For Help Responders
Client: Canadian Women's Foundation
Agency: Juniper Park \ TBWA

Signal For Help Responders was created to help empower those who witness the Signal For Help being used. It was launched during the 16 Days of Activism Against Gender Based Violence, and to date has received 500 text messages. With the Signal For Help's ever-growing and widespread use, the Responders campaign plays a vital role in helping victims.

Credits:
Canadian Women’s Foundation
Paulette Senior, CEO
Andrea Gunraj, Vice President, Public Engagement
Sarah Ruddle, Senior Director, Public Engagement

Juniper Park\TBWA
Sasha Newton - ACD Copywriter
Gira Moin - ACD Art Director
Rubene De Sousa - Studio Artist
Graham Lang - Chief Creative Officer
Anne Legrand - Sr Account Director
Melanie Stevens - Account Supervisor
David Toto - President
Steve Emmens - Managing Director, Integrated Production
Olivia Hannigan - Broadcast Producer
Cynthia Cyr - Integrated producer
Nancy Rak-Swales - Director, Integrated production
Walter Medeiros - Studio Manager
Kevin Ko - Developer

Skin and Bones
Joan Bell and Liane Thomas - Executive Producer
Kelsey Larkin - Director
Scott McClellan - Director of Photography

Rooster Post
Melissa Khan - Executive Producer
Christina Humphries - Editor/Partner
Ashlee Bishop - Assistant Editor

Alter Ego Post
Hilda Pereira - Executive Producer
Andrew Tavares - Producer
David Whiteson - Senior VFX Artist
Darren Achim - Senior VFX Artist
Patrick Samaniego - Colorist
Victoria Gaston - VFX Assistant

Grayson Mathews
Kelly McCluskey - Executive Producer
Mark Domitric - Audio Producer
Rich Hamilton - Music Supervisor

Touché Media
Raquel Capovilla - Digital Associate Director
Angela Traiber - Digital Buyer
Karine Courtemanche – CEO

 

Award: Silver
Campaign: The Para Expansion Pack
Client: Canadian Paralympic Committee
Agency: BBDO Canada

Credits:
Client: Canadian Paralympic Committee
Executive Director, Communications & Brand - Martin Richard
Manager, Content & Digital Media -Emily Gentes

Agency: BBDO CANADA
Chief Creative Officer: Max Geraldo
SVP, Executive Creative Director: Derek Blais
VP CD, Art Director: Mike Schonberger
ACD, Writer: Simon Craig
SVP, BBDO Brand Reputation, Business Director: Rebecca Flaman
Group Account Director: Tania Montemarano
VP, Planning: Dan Koutoulakis
Sr Planner: Colin Kikcio
Sr. Print Production Manager: Rob Quan

Agency: BBDO MONTREAL
Senior Writer: Johan af Ström
Project Manager: Charlotte Rivard
Senior Account Director: Madjid Hamidi

Production Company: FLARE BBDO TORONTO
VP, Executive Producer: Dave Lembke
Producer: Janice Rebelo
Director & Photographer: Brett Morris
Production Designer: Alex Sayapov

PR: Glossy PR
Shannon Stephaniuk

 

Award: Bronze
Campaign: CITY FRIENDS WITH BENEFITS (TRI-CITY CAMPAIGN)
Client: Destination Toronto, Tourisme Montréal, Ottawa Tourism
Agency: Bensimon Byrne,Touché, & #Paid

Credits:
Team Members - Destination Toronto
Stanton Singh - Senior Manager, Global Marketing (Project Lead)
Paula Port - Vice President, Global Marketing
Jeremy Maunder - Director, Content & Communications
Margaux Cabais - Senior Manager, Content
Vanessa Somarriba - Senior Media Relations Manager
 
Team Members - Tourism Montreal
Mylène Neufcourt - Manager, Communications and Publicity (Project Lead)
Martine Venne - Manager, Media Relations
Marie-Noëlle Dufour - Copywriter
Aline Vinel - Manager, Marketing Communications
 
Team Members - Tourism Ottawa
Megan Peckford- Director of Marketing (Project Lead)
Glenn Duncan - Chief Marketing Officer

 

Martech

Award: Gold
Campaign: CDSS "The Mindsets Paper"
Client: Canadian Down Syndrome Society
Agency: FCB Toronto

Anecdotally, we know that fitness holds the power to improve cognition for people with Down syndrome, but it’s never been scientifically proven. Mindsets is an evidence-based, globally unprecedented study to definitively prove the positive link between fitness and cognition for the Down syndrome community.

Credits:
Client: Canadian Down Syndrome Society
Chair: Ed Casagrande
Interim Executive Director: Laura LaChance
Marketing & Communications Manager: Kristen Halpen
Board Member: Ben Tarr

Creative Agency: FCB Canada
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Global Creative Partner: Danilo Boer
Executive Creative Director: Andrew MacPhee
Associate Creative Director: Michael Morelli
Associate Creative Director: Marty Hoefkes
Copywriter: Jon Dawe
Art Director: Jerry Yang
Chief Strategy Officer: Shelley Brown
Director of Strategy: Eryn LeMesurier
Strategy Coordinator: Audrey Zink
VP, Managing Director: Tim Welsh
Group Account Director: Blake Connolly
Account Supervisor: Ilaria Ragno
Agency Producer: Adriana Laborde
Project Manager: Cori Pettit
Production Artist: Douglas Hayter
Senior Production Artist: Jesse Reid-Smith
Proofreader: Jayne Heaton
Production Artist: Dominic Pimpare
Partners:
Research Chair, Associate Professor: Dan Gordan
Research Assistant: Vivian Merzbach
Posit science/BrainHQ:
Co-Founder: Jeff Zimman
CEO: Dr. Henry Mahncke
Mouna Attarha
PR: Glossy
Shannon Stephaniuk
Production Company: Fuelcontent
Director: Scott Drucker
Director of Photography: Scott Drucker
Camera Operator: Scott Drucker & Chet Tilokani
Photographer: Chet Tilokani
Editing House: Radar
Editor: Jon Garofalo
 
Audio House: Grayson Music Group
Audio Producer: Kelly McCluskey
Director: Mark Domitric
Engineer: Brian Bernard
Music Supervisor: Rich Hamilton
App design: Bliss Interactive
Thomas Colliers
Head of Project Management: Joni Allert

 

Award: Silver
Campaign: Offset Mode
Client: Tree Canada
Agency: Rethink

Credits:
Agency: Rethink / Apply Digital
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Leia Rogers, Morgan Tierney
Creative Director: Sean O’Connor, Hans Thiessen, Jake Hope
Art Director: Jake Hope, Charmaine Cheng
Writer: Sean O’Connor, Hannah Prystay
Lead Strategist: Darren Yada
Amplification Strategists: Sara Lemmermeyer, Kaitlyn Vian, Lianne George, Aliz Tennant
Broadcast Producer: Terri Winter
Web Developer: Steve Lam, Ken Malley
Editor: Tyler Erdelac
Production Company: Apply Digital
Lead Developer: Natalija Zdravkovic
Lead Designer: Daniela Valdes
Tech Supervision: Andrea Moretti
Design Supervision: Mauricio Pommella
QA Analyst: Christie Chris
Product Management: Jason Ling
Project Management: Josella Tan
Delivery: Vaibhav Lohia
Account Services: Shirley Lam, Mitch McKamey
Clients: Greg Hotte, Amelia Sproule


 

Special Award Winners

Award: Gold
Campaign: Roll with us
Client: Community Savings Credit Union
Agency: The Idea Partner and Yulu Public Relations

Costs for cannabis retailers to open accounts with traditional banks are up to 5000% higher than other retail businesses. Community Savings’ campaign used fun cannabis culture-inspired direct mail campaigns, supported by influencers and earned media, to raise awareness of this unequal treatment and woo clients to Community Savings Credit Union.

Credits:
Ed Sue, Marketing Manager, Community Savings Credit Union
Ivo Marchand, President, The Idea Partner
Claudia Richard, Director, Yulu PR
Annalise Moore, Director, Yulu PR
Jayney Davidson, Senior Account Manager, Yulu PR
Beatriz Moraes, Senior Account Executive, Yulu PR


Award: Gold
Campaign: Fear No Age
Client: Baycrest
Agency: BBDO Canada

In a world where Boomers are faced with both the life they want, and the life they fear they’ll end up with, Baycrest launched Fear No Age, a platform that demonstrates Baycrest’s quest to defeat dementia and unlocks the freedom to not worry about growing old.

Fear No Age drove a 117% lift in Baycrest being seen as a leader in defeating dementia.

Credits:
AGENCY CREDITS - BBDO CANADA
VP Creative Director - Mike Schonberger
Chief Creative Officer - Max Geraldo
Copy Writer - Simon Craig
VP Planning - Dan Koutoulakis
VP Group Account Direct - Jennifer Jones
Account Director - Jaya Rizzi
VP, Project Management - Jason Dick
SVP, Integrated Production - Beatrice Bodogh
Sr. Social Strategists - Aleeza Yermus
Account Executive - Narseen Mody

CLIENT CREDITS - Baycrest Foundation
President & Chief Executive Officer - Josh Cooper
Marketing Manager - Orsolya Soos
Executive Director Marketing & Communications - Laura Mandell
Marketing Manager - Lisa Arai

Hearts & Sciences
Group Director - Jeff Pattison
Group Director, Media Buying and Planning - Bruno Pileggi
Sr. Group Director, Digital Performance - Margarita Ulieri
Director Programmatic - Michael Ophelders
Senior Strategist Search - Tanya Sidhu

Hill & Knowlton
Director Health Content & Publishing - Elena Kouretsos
VP Health & Wellness - Alexa Vogel
Assistant Consultant, Health & Wellness - Janice Noronha
VP, Measurement & Analytics - Blaine Mackie
Manager Data & Analytics - Lauren Neate
Media Intelligence Lead, Data & Analytics - Jason Aroussi

 

Award: Silver
Campaign: Bugs Out
Client: Wilson / Premier Tech
Agency: Touché!

Credits:
Touché!
Wilson
Premier Tech
The Weather Network

 

Award: Bronze
Campaign: Hyundai Goes Dynamic in Search
Client: Hyundai Auto Canada Corp.
Agency: INNOCEAN Canada

Credits:
Director, Marketing: Christine Smith
Sr Manager, Digital Business Development Product & Corporate Strategy: Adam Mintz
SVP, Media Operations: Spiro Paravantes
Group Director, Digital Media: Caroline Villarroel
Manager, Insights & Analytics: Jeremy Miller
Customer Solutions Engineer: Fernando Gil
Specialist, Search Ads 360: Mohamed Riaz Raffi Mohamed
Specialist, Search Ads 360: Smitha Pillai


Award: Gold
Campaign: We Belong Here
Client: Sephora Canada
Agency: Middle Child

“We Belong Here” launched on Sephora Canada’s digital platforms and in 80+ stores in June 2021, for National Indigenous History Month. Featuring an Indigenous cast & crew, it amplified Indigenous voices, sparking national dialogue about representation in the beauty industry. https://www.youtube.com/watch?v=4NdP98h_jY4&ab_channel=SephoraCanada

Credits:
Creative: Sephora Canada
-Amy Scott – Creative Director
-Jaimie Hallarn - Associate Art Director
-Ellen Foster – Graphic Designer
Marketing: Sephora Canada
-Allison Litzinger - Senior Vice President, Marketing
-Vanessa Mosakos – Senior Director, Campaigns & Content
-Kaleigh Henderson – Senior Manager, Social Media
-Deborah Neff – Senior Vice President, Marketing
--Amanda Hungerford – Senior Manager, Campaigns & Content
-Surbhi Gandhi – Assistant Manager, Social Media
Julie Forbes – Senior Manager, Paid & Earned Media
Media: SephoraONE a Publicis agency
PR: Middle Child
On-Set Production Team:
-Campaign Advisor: Sarain Fox, Land Back Studios
-Photographer: Billie Chiasson
-Videographer: Sean Stiller
-Wardrobe: Stylist - Scott Wabano, Assistant - Claudia Skunk
-Makeup Artist: Jessica Solorzano-Vincent
Hair Stylists:
-Deandra Wells, Israel Garcia
Music:
-A Tribe Called Red, Cris Derksen
Featured Indigenous Talent:
-Michelle Chubb, Shina Novalinga, Sarain Fox, James Jones, Shayla Stonechild, Tia Wood, Delainee Tootoosis, Lesley Hampton
With gratitude to:
-The Sephora Canada Internal Indigenous Advisory Circle
-Dr. Niigaanwewidam James Sinclair and Ali Darnay, Indspire

 

Award: Silver
Campaign: Beyond the Visible Spectrum
Client: Stocksy United

Credits:
Head of Marketing & Design - Christina Minshull
Head of Artist Relations - Jen Grantham
Brand Marketing Manager - Tara Campbell
Digital Marketing Manager - Kayleigh Rees
Intermediate Graphic Designer - Aaron Bergunder
Senior Marketing Specialist - Masagi Sinnott

 

Award: Bronze
Campaign: National Immunization Awareness Week 2022
Client: Immunize Canada
Agency: Atlas Content Studio Inc.

Credits:
Atlas Content Studio Inc.
Partners: Joyce McCaffrey & Garrett O'Neill
Senior Program Manager: Devon Scardamaglia
Digital Marketing Manager: Michelle Hart
Photographer, Videographer & Editor: Dave Coulson

Immunize Canada
Senior Manager: Lucie Marisa Bucci
Project Officers: Danielle Macpherson & Elsie Amoako
Information Officer: Laurel O'Connor

Certo Creative Inc.
Creative Director: Sarah Roberto
Project Manager: Jessica Simmons
Graphic Designer: Yazmin Adam


Award: Gold
Campaign: BMO "Capital Markets"
Client: BMO
Agency: FCB Toronto

BMO Capital Markets long-term campaign We Work Here used content to connect with targets in a long lead sales cycle and demonstrate BMO’s expertise across a variety of industries. The campaign continues to overdeliver with 79 million impressions, over 41k hours spent on site consuming content and dived 44% of site traffic.

Credits:
Client: BMO
Client Credits:
Rick Kuwayti
Grace Mistry
Kristin Danekas
Jill Hankee
Kim Hanson
Gina Christie
Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Group Creative Director – Jennifer Rossini
VP, Group Account Director – Jessica Lax
Group Account Director – Hailey Scott
Account Executive – Ilaria Ragno
Strategy Director – Stephanie Gyles
Strategist – Audrey Zink
Gord Yungblut – Copy Writer
David Glen – Art Director
Media Agency: UM
Kate Mateer
Ryan Hunter
Chris Ashton
Joseph Petrella
Varun Shah

 

Award: Silver
Campaign: Zero-friction Conversion to Revenue
Client: Kinaxis
Agency: Search Warrant Online Marketing

Credits:
Digital Marketing Managers: Sean Rucko, Megan LaMarche
Manager, Global Marketing Programs: Stephanie Szeto
Marketing Program Manager: Monica Hrubcin

 

Award: Bronze
Campaign: Sales Feed media brand strategy
Client: Vidyard

Credits:
Special thanks to Will Aitken, Tania Blake, Jesse Ariss, Daniel Beresh and Rebecca Whitaker for driving the strategy and execution of Sales Feed.


 

Premiere Award Winners

The Marketer of the Year award celebrates someone who has not only made a major contribution to our country’s economy but has also become a key contributor in driving a Canadian brand right onto the global stage. The Lifetime Achievement Award celebrates massive business contributions over the course of an entire career. It’s the ultimate combination of brand building, business impact, engagement, and innovation. 

 

Ryan Reynolds

Ryan Reynolds
Actor, Entrepreneur, Founder of Maximum Effort

Biography
Ryan Reynolds, (born October 23, 1976, Vancouver, British Columbia, Canada), Canadian actor known for being charismatic, quirky, and a quick-witted smart aleck.

Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey in 2018. Maximum Effort's marketing arm was acquired by advertising software company MNTN in June 2021, with Maximum Effort Marketing keeping its name while operating as an agency within MNTN. Reynolds was named MNTN's chief creative officer, and Dewey MNTN's chief brand officer.

Maximum Effort Marketing has created ads for Reynolds' brands Aviation Gin and Mint Mobile, films such as Deadpool 2 and Free Guy, and for Match.com, R.M. Williams, and the NAACP Legal Defense Fund. One of the Aviation Gin spots went viral, as a spoof on a Peloton holiday commercial that had received significant backlash, with both ads starring the same actress, Monica Ruiz. A spot for Mint Mobile featured Rick Moranis, in a rare public appearance for the actor, and an advertising stunt for Aviation Gin and Laughing Man Coffee had a faux Twitter war between Reynolds and Hugh Jackman.

In December 2021, following the release of the Sex and the City revival series And Just Like That..., and the death of Mr. Big on a Peloton bike, shares in Peloton fell. Maximum Effort quickly devised an advertisement for Peloton featuring Chris Noth. Reynolds provided the voiceover promoting the health benefits that cycling can have, and noting that Chris Noth/Mr. Big was still alive.

In June 2022 Ryan Reynolds announced the formation of a new nonprofit, The Creative Ladder, to help make creative careers more accessible to all – especially those from underrepresented communities.

The Creative Ladder, a registered 501(c)(3) nonprofit, will offer a wide array of programs and services for students and rising creative talents to open up career options in marketing, advertising, design, and commercial production. For those already working in these industries, The Creative Ladder will offer leadership training, mentorship, networking opportunities and career development resources.

Reynolds and his wife, actress Blake Lively, have donated $500,000 to Water First Education and Training Inc. The charity trains Indigenous youth and adults to become water operators and environmental water science technicians.

He has also supported aid for the Ukraine, Impacts in British Columbia from the Flooding in 2021, and continues to make big impacts.

Professional Accomplishments
Maximum Effort Marketing was acquired by MNTN in June 2021.  the rapid growth of targeted campaigns that have resonated across Aviation Gin, Deadpool, and Mint Mobile, have grown those brands in rapid succession to become some of the biggest brands nationally.

Avitation Gin was sold for 610MM in 2020 and sells over 100,000 cases with 18% growth YoY, and accounts for almost 40% of the super premium gin segment.

The two Deadpool movies have driven a collective 1.4 billion dollars in worldwide gross sales.

Additional Details
All of the marketing efforts that Ryan and his agency have delivered have hit North America and International impact, he has changed the way in which marketers need to capitalize on in the moment opportunities, and utilized both mass and digital to drive his messages home.

Through his recent programs The Creative Ladder, he is focused on further creating opportunity for creatives that come from under privileged backgrounds to get access to opportunities and exposure to the industry.

He is a champion of equality, and he has personally leaned into provide community give back as well.

As one of the new fresher voices in marketing his work and his agencies has furthered the what the impact marketing can have on how brands are represented from Peloton to Mint Mobile to Aviation Gin, they have been some of the most engaging campaigns through the past year.


Jan Kestle

Jan Kestle
President
Environics Analytics

Biography
Jan Kestle has been a leader in the marketing information industry for more than forty years. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of Environics Analytics’ (EA) PRIZM segmentation system, WealthScapes financial database and ENVISION business intelligence platform, among other data products.
Over the years, she’s helped hundreds of customers—across all industries including finance, retail, and not-for-profit —turn data and analytics into insight, strategy and engagement. Prior to founding EA in 2003, Jan was President of Compusearch and spent nearly two decades at the Ontario Statistical Centre.
Active in the marketing community, she is a member of the Canadian Statistics Advisory Council, is on the Board of Advisors for the Dean of Toronto Metropolitan University, and is also on the Advisory Board to the Morrissette School of Entrepreneurship at her alma mater, Western University. Jan has been an active and integral member of the Canadian Marketing community, serving in numerous leadership and advisory roles to champion thoughtful marketing in Canada, including as a past member of the Board of Directors of the Canadian Marketing Association.

Professional Accomplishments
Jan has played a pivotal role in developing a privacy-compliant and data-driven approach to marketing in Canada. Her expertise in statistical analysis combined with a deep knowledge of marketing is widely sought, and she has been a contributor and consultant to committees and bureaus to shape the marketing landscape in Canada.
Jan’s marketing leadership has extended far beyond her corporate responsibilities. Below are a few examples of her contributions to policy that has benefited consumers and businesses across Canada:

  • Provided insights on the Competition Bureau’s consultation on the digital economy.
  • Briefed the CMA’s Privacy and Data Committee on best practices related to the use of third-party data.
  • Regularly contributed insights and communication related to advocacy work on privacy law reform, including feedback on lengthy submissions.
  • Connected CMA senior leadership to Canada’s Chief Statistician to discuss the modernization of Canada’s national statistical system and the critical role of data for evidence-based decision-making to benefit Canadians.

Additional Details
Jan’s industry guidance and contributions have helped build the strong marketing ecosystem we have today. She is a pioneer in data-driven marketing in Canada, understanding that organizations can only succeed when data and statistics are accessible, scalable and understandable.
Jan’s career began at the Ontario Statistical Centre, and over a nineteen-year period established her as a leader in advanced statistics in Canada. In 1988, she joined the private sector as a Senior Consultant at Compusearch, initially building out the Public Sector practice and eventually as President from 1993 – 2000. In 2003, Jan founded Environics Analytics, growing a one-person start-up into an almost 300-person company serving over 3,000 clients. The EA brand is widely recognized both in Canada and internationally as a leading provider not only of Canadian data, but also in pioneering site modelling and methodologies. Jan’s leadership has allowed organizations across Canada and beyond better understand their markets, make informed decisions and ultimately better serve Canadians through a vibrant economy and healthy public infrastructure.
In December of 2020, Environics Analytics was acquired by Bell Media, where Jan’s contributions continue at an even greater scale.


 

The Top Cause and Best of The Best winners are chosen from the highest-ranking entries across their respective disciplines and categories.

Best of the Best

Campaign Name: Heinz Hot Dog Pact
Client: Kraft Heinz
Agency: Rethink

Top Cause

Campaign: The Micropedia of Microaggressions
Client: Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada
Agency: Zulu Alpha Kilo

 

This year’s awards were reviewed by a record number of judges from across Canada, through a three-round virtual process. The judging committee was co-chaired by Allison Litzinger, SVP Marketing at Sephora Canada and Christopher Andrews, President & CEO at BBDO Canada.

Congratulations to all our winners!

 

Major Sponsors

  • Accenture_2022
  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics
  • TD-800x450

Featured Member

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