Brand Council
The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Council Members
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Recent Articles Authored by Council
A corporate tale as old as time – until marketers changed the ending
Marketing unlocks greater impact when it translates its metrics into business outcomes that CEOs can champion. Download our translation guide to start bridging the gap.
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How community and culture can come to life
This is the final blog in a content series from the CMA Brand Council, exploring community and culture in relation to brand.
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From broadcast to belonging
How community and culture are evolving on social media in 2026 – and how brands can stay ahead
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That’s not what community means
This is Part 1 of a three-part blog series on community and culture from the CMA Brand Council.
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Knowledge is power; personalization requires responsibility
This is Part 3 of a blog series from the CMA Brand Council on building brand trust with personalization. Read Part 1 here: “Brand consistency in a personalized world,” and Part 2 here: “When personalization stops feeling personal.”
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When personalization stops feeling personal
This is Part 2 of a three-part series from the CMA Brand Council on building brand trust with personalization.
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