Insights Council
The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.
Council Members
Recent Articles Authored by Council
How insights can shape 2026
In 2025, Canadian marketers had to navigate reluctant consumer spending, cost pressure and evolving consumer expectations.
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Value of data
The concept of assigning financial value to data is not new. Back in 2017, Bill Schmarzo, former CTO of Dell EMC and recognized educator and practitioner of Big Data, authored a paper
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The impact of open banking on Canadian consumers and marketing strategies
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Understanding Canada’s changing media habits: Essential insights for marketers
Canada’s media habits are evolving rapidly, shaped by shifting demographics and a growing preference for digital experiences.
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Advice for marketers for 2025 from the CMA Insights Council
With the dust of 2025 planning settling down, many marketers are coming to terms with increased pressure to demonstrate value and drive growth
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The rise of the privacy-first consumer: Building trust with zero-party data
Consumers today are savvier than ever about their data privacy
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