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DEI in the Canadian Marketing Sector: Polarization, Ageism and Mounting Frustration
Our 2024 report explores how marketers are impacted by polarization, ageism and intersectionality, and details frustrations around DEI efforts and progress.
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Apply for a fully funded CM scholarship with Digital Marketing Skills Canada (DMSC)
If you are either unemployed or working 20 hours or less a week, you may be eligible to complete the Chartered Marketer (CM) program and earn your professional marketing designation.
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Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Introduction to Canadian Marketing 2024 - On-Demand
An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing.
Generative AI for Marketers 2024 - On-Demand
This self-paced course is a must in today’s rapidly changing technological landscape.
Compliance for Marketers 2024 - On Demand
Learn about the Canadian Marketing Code of Ethics & Standards, and the Individual Code of Conduct for Professional Marketers.
Marketing Metrics 2024 - On-Demand
Enroll anytime in our flexible, on-demand course to master essential marketing metrics and drive economic impact in today's fast-paced business environment.
Brand 2024
Unlock the secrets of impactful branding with our course, designed to equip you with the skills to craft, nurture, and preserve a resonant brand identity in a constantly evolving market.
Creative Elements of Marketing 2024
Unlock your creative potential and master the art of client collaboration in the dynamic world of marketing with the Creative Elements of Marketing course, designed to elevate your skills and impact.
Insights 2024
Unleash the power of data and discover insights to elevate your business objectives and marketing campaigns.
LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
LEARN MORECMA Connect
We're pleased to bring you our new podcast, the voice of the Canadian marketing community.