C2C Leadership: How to generate momentum and seize opportunities

As a leader, believing in and articulating a purpose is not only a responsibility, it’s an obligation. It will help you put the organization and your team in a position to succeed because it will help you protect margins, differentiate you from the competition, connect and inspire your people, and it will focus your pursuits. 

In this Marketing Connected LIVE session, John Wiltshire, President and CEO of the CMA had a conversation with Ron Tite, Founder and Chief Creative Officer, Church+State to discuss how to generate momentum while discovering and seizing opportunities.