Full speed ahead on privacy legislation

May 03, 2021

Can you imagine weathering the pandemic 20 years ago? Even 10 years ago? Digital technologies have helped us navigate through this time with remarkable agility.

Right now, there is more widespread appreciation than ever before of the value data adds to our daily lives. As consumers, we spend much of our days interacting with technologies, products and services that are informed – to some degree – by our data. That requires trust.

To build and maintain consumer trust, it is crucial for all marketers to play by the rules. And the vast majority do.  

Having modernized privacy rules that are clear and consistent will no doubt help. That is one reason why the CMA considers it urgent to update Canada’s privacy legislation. PIPEDA came into force two decades ago, before we were all living digitally. 

The government’s proposed legislation – Bill C-11 – takes a balanced approach. If passed, with a few key amendments, it will achieve the government’s goal: to ensure consumer privacy and to secure the opportunity for Canadian businesses to innovate and compete effectively in the global digital economy.  

We need to see this legislation move forward in Parliament. This should not be a partisan topic. Consumers and organizations need modernized rules that are consistent across Canada – as soon as possible.

Please join us May 12 at our annual CMAprivacy event. You’ll hear from experts about breaking privacy developments shaping the future of marketing – and how you can stay resilient and prepared. And it’s free for members.

P.S. Join us in celebrating Privacy Awareness Week by liking and sharing our posts on social media.

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John Wiltshire

President & CEO Canadian Marketing Association




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