On the web, browser-level blocking, third-party ad-blocking apps, and laws like Europe’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) are resulting in the phasing out of the third-party cookie. In the mobile space, significant privacy updates on mobile operating systems are also causing marketers to rethink their tracking and targeting practices.
Panel experts will discuss the impact of these developments and the new privacy-oriented solutions emerging due to advances in aggregation, anonymization, on-device processing, and other privacy-preserving technologies.
Canada is facing the most significant changes to its privacy rules in more than 20 years. At the federal level, Bill C-11 proposes a brand new privacy law for Canada, while Quebec and other provinces forge ahead with changes to their own rules.
Panel experts will offer insights on the changes to come and what this means for marketers looking to stay resilient and prepared - from new consent rules for marketing activities to new requirements for leveraging de-identified data and automated decision systems to inform marketing strategies.