Crucial conversations

Oct 25, 2021

Discussing your career progression with your manager

The results are in. Most marketing leaders attach much more importance than their staff do to marketing professional development topics. That’s according to research that the CMA conducted this summer to better understand marketers’ needs and challenges.

I see a big problem here. The research indicates that those of you who are at an early or mid-stage of your career, and presumably want to advance, aren’t focused on your growth to the degree that you should be. Your leader values knowledge and skills that you haven’t recognized the importance of gaining. This has implications for your career progression. 

If you are a marketing leader, it’s time to be clear with your staff about the importance you place on professional development, and encourage them to build their skills.

Whether you are a leader or someone trying to progress, the CMA has a ton of opportunities to help you.

P.S. Our next training opportunity is Privacy Essential for Marketers. Learn more and register.



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John Wiltshire

President & CEO Canadian Marketing Association




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