Jeff Lancaster

Agency Lead, North America, LinkedIn Technology Canada Inc

profile picture



The future of the Canadian media ecosystem

Learn how to shape it
call to action box

Articles Authored by me

Articles Authored by me as Council member

What makes B2B creative win: The formula behind impactful work

Jul 08
Tag:B2B Tag:Thought Leadership

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

What makes B2B creative win: The formula behind impactful work

Jul 08
Tag:B2B Tag:Thought Leadership

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

What makes B2B creative win: The formula behind impactful work

Jul 08
Tag:B2B Tag:Thought Leadership

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

What makes B2B creative win: The formula behind impactful work

Jul 08
Tag:B2B Tag:Thought Leadership

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023