When autocomplete results are available use up and down arrows to review and enter to select.
MyCMA
My Profile
Logout
Login
Membership
Events Calendar
CMA Awards
Learning
Chartered Marketer
CMA NXT
Online Certificate Courses
Training
Customized Training
On-demand Courses
Perspectives
CEO Insights
Articles
Op-eds
CMA Connect
Advocacy
Policy Topics
Government Submissions
Resources
Code of Ethics & Standards
Compliance & Best Practices Guides
Consumer Centre
Maintaining Standards
Research Centre
Author
Linda Hazzan
Director, Communications, Programming & Customer Engagement, Toronto Public Library
Digital Services Tax
Read CMA letter
call to action box
Articles Authored by me
Not for Profit
What’s on the minds of NFP and social sector marketers?
Feb 15
Articles Authored by me as Council member
The role of AI in customer experience in the retail industry
Aug 06
Customer Experience
The evolution of CX
May 03
Customer Experience
Knowing when to exceed customer expectations
Jan 15
Customer Experience
Personalization at scale
Oct 05
Customer Experience
Spotlight on omnichannel experience, Part 3
Aug 18
Customer Experience
Spotlight on omnichannel experience, Part 2
Aug 11
Customer Experience
Spotlight on omnichannel experience, Part 1
Aug 03
Customer Experience
Becoming a customer-first company
Jun 26
Customer Experience
The power of CX measurement
Jun 19
Customer Experience
Embracing ChatGPT and AI for CX
Apr 21
Customer Experience
Entering the era of human experience
Mar 03
Customer Experience
How organizational design can impact employee experience
Jul 29
Customer Experience
The elevated role of employee experience
Jul 11
Customer Experience
How customer and employee experience work together
Jun 27
Customer Experience
The impact of today’s trends on customer experience
Apr 01
Customer Experience
The evolution of NPS 3.0
Jan 13
Customer Experience
Why ROI of CX is critical for business growth
Jan 12
Customer Experience
Creating a customer journey with a sense of discovery and connection
Sep 15
Customer Experience
The year that changed CX forever, for the better
Jul 05
Customer Experience
Getting real about CX + EX
Jun 10
Customer Experience
Creating a customer journey with function and emotion
Mar 24
Brand
Customer Experience
Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation
Feb 06
Customer Experience
Customer Experience: As Simple as One-Two-Three?
Jan 15
Customer Experience
Fundamental Change Required to Improve Customer Experience
Oct 31
Customer Experience
CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)
Sep 23
CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)
Sep 05
CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)
Aug 14
Brand
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3
Jul 18
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2
Jun 12
Customer Experience
Brand
Is Customer Experience Directly Linked to Business Strategy?
Apr 25
Brand
Insights
Customer Experience
Customer Experience: Lack of Organizational Culture
Dec 13
Brand
Insights
Customer Experience
Martech
Customer Journey Mapping: Tips and Principles
Jan 03
Insights
Customer Experience
Media
Brand
How digital is reshaping the traditional retail flyer experience
Jul 12
Customer Experience
Communication and Execution are foundational to CX delivery
Jun 21
How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour
Jun 07
How Augmented Reality is poised to rock our Marketing world
May 10
Brand
Customer Experience
Defining ‘high-value’ services
Jun 04
Brand
Insights
Customer Experience
Customer experience: Change is good…you go first!
May 08
The role of AI in customer experience in the retail industry
Aug 06
Customer Experience
The evolution of CX
May 03
Customer Experience
Knowing when to exceed customer expectations
Jan 15
Customer Experience
Personalization at scale
Oct 05
Customer Experience
Spotlight on omnichannel experience, Part 3
Aug 18
Customer Experience
Spotlight on omnichannel experience, Part 2
Aug 11
Customer Experience
Spotlight on omnichannel experience, Part 1
Aug 03
Customer Experience
Becoming a customer-first company
Jun 26
Customer Experience
The power of CX measurement
Jun 19
Customer Experience
Embracing ChatGPT and AI for CX
Apr 21
Customer Experience
Entering the era of human experience
Mar 03
Customer Experience
How organizational design can impact employee experience
Jul 29
Customer Experience
The elevated role of employee experience
Jul 11
Customer Experience
How customer and employee experience work together
Jun 27
Customer Experience
The impact of today’s trends on customer experience
Apr 01
Customer Experience
The evolution of NPS 3.0
Jan 13
Customer Experience
Why ROI of CX is critical for business growth
Jan 12
Customer Experience
Creating a customer journey with a sense of discovery and connection
Sep 15
Customer Experience
The year that changed CX forever, for the better
Jul 05
Customer Experience
Getting real about CX + EX
Jun 10
Customer Experience
Creating a customer journey with function and emotion
Mar 24
Brand
Customer Experience
Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation
Feb 06
Customer Experience
Customer Experience: As Simple as One-Two-Three?
Jan 15
Customer Experience
Fundamental Change Required to Improve Customer Experience
Oct 31
Customer Experience
CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)
Sep 23
CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)
Sep 05
CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)
Aug 14
Brand
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3
Jul 18
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2
Jun 12
Customer Experience
Brand
Is Customer Experience Directly Linked to Business Strategy?
Apr 25
Brand
Insights
Customer Experience
Customer Experience: Lack of Organizational Culture
Dec 13
Brand
Insights
Customer Experience
Martech
Customer Journey Mapping: Tips and Principles
Jan 03
Insights
Customer Experience
Media
Brand
How digital is reshaping the traditional retail flyer experience
Jul 12
Customer Experience
Communication and Execution are foundational to CX delivery
Jun 21
How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour
Jun 07
How Augmented Reality is poised to rock our Marketing world
May 10
Brand
Customer Experience
Defining ‘high-value’ services
Jun 04
Brand
Insights
Customer Experience
Customer experience: Change is good…you go first!
May 08
Not for Profit
AI’s transformative power in marketing
Jul 05
Not for Profit
How charities can utilize emergency campaigns
Jun 12
Not for Profit
NFP Council’s summer 2023 reading list
May 12
Not for Profit
Competition versus collaboration
Feb 16
Not for Profit
Examining quiet quitting in the NFP sector
Dec 28
Not for Profit
Effective collaboration with diverse stakeholders: lessons learned
Sep 23
Not for Profit
The importance of collaboration: continued
Sep 08
Not for Profit
Effective collaboration with diverse stakeholders
Aug 29
Not for Profit
Reflecting the communities we serve
Jul 21
Not for Profit
Strategic use of research in NFP marketing
Jun 10
Not for Profit
What’s on the minds of NFP and social sector marketers?
Feb 15
Not for Profit
Communicating and measuring impact
Jul 21
Brand
Driving success through partnerships: Marketing and sustainable development
Jun 17
Brand
How Sun Life is leveraging the UN Sustainable Development Goals
May 26
Not for Profit
The UN Sustainable Development Goals: An introduction for marketers
May 12
Not for Profit
The role of marketing in legacy giving
Apr 22
Brand
Not for Profit
Unexpected partnerships lead to spectacular results
Jan 05
Not for Profit
Pandemic
Fighting poverty amidst coronavirus requires unity for recovery
Aug 14
Brand
Not for Profit
Pandemic
How do you reach consumers and donors during a pandemic?
May 27
Taking a look at cause marketing: Principles and keys to success
May 21
Brand
Not for Profit
How an art museum became a challenger brand
Feb 13
Measuring Impact and Social Return on Investment
Feb 28
Customer Experience
Not for Profit
How can partnerships be showcased through experiences?
Nov 22
How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs
Jun 27
Not for Profit
Customer Experience
Constituent Experience: Progress vs Perfection
Apr 03
Innovation in NFP sector an oxymoron?
Feb 06
Not for Profit
AI’s transformative power in marketing
Jul 05
Not for Profit
How charities can utilize emergency campaigns
Jun 12
Not for Profit
NFP Council’s summer 2023 reading list
May 12
Not for Profit
Competition versus collaboration
Feb 16
Not for Profit
Examining quiet quitting in the NFP sector
Dec 28
Not for Profit
Effective collaboration with diverse stakeholders: lessons learned
Sep 23
Not for Profit
The importance of collaboration: continued
Sep 08
Not for Profit
Effective collaboration with diverse stakeholders
Aug 29
Not for Profit
Reflecting the communities we serve
Jul 21
Not for Profit
Strategic use of research in NFP marketing
Jun 10
Not for Profit
What’s on the minds of NFP and social sector marketers?
Feb 15
Not for Profit
Communicating and measuring impact
Jul 21
Brand
Driving success through partnerships: Marketing and sustainable development
Jun 17
Brand
How Sun Life is leveraging the UN Sustainable Development Goals
May 26
Not for Profit
The UN Sustainable Development Goals: An introduction for marketers
May 12
Not for Profit
The role of marketing in legacy giving
Apr 22
Brand
Not for Profit
Unexpected partnerships lead to spectacular results
Jan 05
Not for Profit
Pandemic
Fighting poverty amidst coronavirus requires unity for recovery
Aug 14
Brand
Not for Profit
Pandemic
How do you reach consumers and donors during a pandemic?
May 27
Taking a look at cause marketing: Principles and keys to success
May 21
Brand
Not for Profit
How an art museum became a challenger brand
Feb 13
Measuring Impact and Social Return on Investment
Feb 28
Customer Experience
Not for Profit
How can partnerships be showcased through experiences?
Nov 22
How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs
Jun 27
Not for Profit
Customer Experience
Constituent Experience: Progress vs Perfection
Apr 03
Innovation in NFP sector an oxymoron?
Feb 06
Not for Profit
AI’s transformative power in marketing
Jul 05
Not for Profit
How charities can utilize emergency campaigns
Jun 12
Not for Profit
NFP Council’s summer 2023 reading list
May 12
Not for Profit
Competition versus collaboration
Feb 16
Not for Profit
Examining quiet quitting in the NFP sector
Dec 28
Not for Profit
Effective collaboration with diverse stakeholders: lessons learned
Sep 23
Not for Profit
The importance of collaboration: continued
Sep 08
Not for Profit
Effective collaboration with diverse stakeholders
Aug 29
Not for Profit
Reflecting the communities we serve
Jul 21
Not for Profit
Strategic use of research in NFP marketing
Jun 10
Not for Profit
What’s on the minds of NFP and social sector marketers?
Feb 15
Not for Profit
Communicating and measuring impact
Jul 21
Brand
Driving success through partnerships: Marketing and sustainable development
Jun 17
Brand
How Sun Life is leveraging the UN Sustainable Development Goals
May 26
Not for Profit
The UN Sustainable Development Goals: An introduction for marketers
May 12
Not for Profit
The role of marketing in legacy giving
Apr 22
Brand
Not for Profit
Unexpected partnerships lead to spectacular results
Jan 05
Not for Profit
Pandemic
Fighting poverty amidst coronavirus requires unity for recovery
Aug 14
Brand
Not for Profit
Pandemic
How do you reach consumers and donors during a pandemic?
May 27
Taking a look at cause marketing: Principles and keys to success
May 21
Brand
Not for Profit
How an art museum became a challenger brand
Feb 13
Measuring Impact and Social Return on Investment
Feb 28
Customer Experience
Not for Profit
How can partnerships be showcased through experiences?
Nov 22
How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs
Jun 27
Not for Profit
Customer Experience
Constituent Experience: Progress vs Perfection
Apr 03
Innovation in NFP sector an oxymoron?
Feb 06
Not for Profit
AI’s transformative power in marketing
Jul 05
Not for Profit
How charities can utilize emergency campaigns
Jun 12
Not for Profit
NFP Council’s summer 2023 reading list
May 12
Not for Profit
Competition versus collaboration
Feb 16
Not for Profit
Examining quiet quitting in the NFP sector
Dec 28
Not for Profit
Effective collaboration with diverse stakeholders: lessons learned
Sep 23
Not for Profit
The importance of collaboration: continued
Sep 08
Not for Profit
Effective collaboration with diverse stakeholders
Aug 29
Not for Profit
Reflecting the communities we serve
Jul 21
Not for Profit
Strategic use of research in NFP marketing
Jun 10
Not for Profit
What’s on the minds of NFP and social sector marketers?
Feb 15
Not for Profit
Communicating and measuring impact
Jul 21
Brand
Driving success through partnerships: Marketing and sustainable development
Jun 17
Brand
How Sun Life is leveraging the UN Sustainable Development Goals
May 26
Not for Profit
The UN Sustainable Development Goals: An introduction for marketers
May 12
Not for Profit
The role of marketing in legacy giving
Apr 22
Brand
Not for Profit
Unexpected partnerships lead to spectacular results
Jan 05
Not for Profit
Pandemic
Fighting poverty amidst coronavirus requires unity for recovery
Aug 14
Brand
Not for Profit
Pandemic
How do you reach consumers and donors during a pandemic?
May 27
Taking a look at cause marketing: Principles and keys to success
May 21
Brand
Not for Profit
How an art museum became a challenger brand
Feb 13
Measuring Impact and Social Return on Investment
Feb 28
Customer Experience
Not for Profit
How can partnerships be showcased through experiences?
Nov 22
How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs
Jun 27
Not for Profit
Customer Experience
Constituent Experience: Progress vs Perfection
Apr 03
Innovation in NFP sector an oxymoron?
Feb 06
Not for Profit
AI’s transformative power in marketing
Jul 05
Not for Profit
How charities can utilize emergency campaigns
Jun 12
Not for Profit
NFP Council’s summer 2023 reading list
May 12
Not for Profit
Competition versus collaboration
Feb 16
Not for Profit
Examining quiet quitting in the NFP sector
Dec 28
Not for Profit
Effective collaboration with diverse stakeholders: lessons learned
Sep 23
Not for Profit
The importance of collaboration: continued
Sep 08
Not for Profit
Effective collaboration with diverse stakeholders
Aug 29
Not for Profit
Reflecting the communities we serve
Jul 21
Not for Profit
Strategic use of research in NFP marketing
Jun 10
Not for Profit
What’s on the minds of NFP and social sector marketers?
Feb 15
Not for Profit
Communicating and measuring impact
Jul 21
Brand
Driving success through partnerships: Marketing and sustainable development
Jun 17
Brand
How Sun Life is leveraging the UN Sustainable Development Goals
May 26
Not for Profit
The UN Sustainable Development Goals: An introduction for marketers
May 12
Not for Profit
The role of marketing in legacy giving
Apr 22
Brand
Not for Profit
Unexpected partnerships lead to spectacular results
Jan 05
Not for Profit
Pandemic
Fighting poverty amidst coronavirus requires unity for recovery
Aug 14
Brand
Not for Profit
Pandemic
How do you reach consumers and donors during a pandemic?
May 27
Taking a look at cause marketing: Principles and keys to success
May 21
Brand
Not for Profit
How an art museum became a challenger brand
Feb 13
Measuring Impact and Social Return on Investment
Feb 28
Customer Experience
Not for Profit
How can partnerships be showcased through experiences?
Nov 22
How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs
Jun 27
Not for Profit
Customer Experience
Constituent Experience: Progress vs Perfection
Apr 03
Innovation in NFP sector an oxymoron?
Feb 06
Major Sponsors
