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Author
Reagan Zuzarte
President, Triangles
Pre-employment testing: a win-win
Understand its benefits
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Articles Authored by me
Adtech
A cure for adtech complexity?
Feb 23
Articles Authored by me as Council member
Media
Integrating brand and performance for sustainable growth
Apr 08
Media
Media trends to watch for in 2025
Jan 07
Key Topics
Navigating the complexities of ROI in a dynamic media landscape
Apr 29
Media
Media trends to watch for in 2024
Mar 01
Media
Social commerce: The ultimate evolution of digital’s “shop now”
Jul 21
Media
What economic uncertainty may mean for the media and advertising industry in 2023
Jan 13
Media
How brands can drive better performance
Sep 20
Media
Building authentic connections with multicultural Canadians and newcomers
Sep 12
Media
Exploring the right to disconnect: A media agency perspective
Jun 14
Media
Optimizing media mix in Canada
Mar 30
Media
Purpose-led marketing and media investments
Mar 15
Media
Media measurement in Canada: Expectations and guiding principles
Mar 04
Media
Canada’s media agency selection process defined
May 05
Media
Martech
Marketing changes in 2021 require a big picture view
Mar 31
Media
Media Has a Systemic Talent Issue Pt. 1
Nov 21
Media
Cross Media Measurement: A unicorn in the making?
Aug 25
What the future holds for media: Insights from the CMA Media Council
May 07
Media
How is media impacted by COVID-19? Insights from the CMA Media Council
Mar 26
Talent
Media
Media Has a Systemic Talent Issue Pt. 2
Nov 16
Media
Integrating brand and performance for sustainable growth
Apr 08
Media
Media trends to watch for in 2025
Jan 07
Key Topics
Navigating the complexities of ROI in a dynamic media landscape
Apr 29
Media
Media trends to watch for in 2024
Mar 01
Media
Social commerce: The ultimate evolution of digital’s “shop now”
Jul 21
Media
What economic uncertainty may mean for the media and advertising industry in 2023
Jan 13
Media
How brands can drive better performance
Sep 20
Media
Building authentic connections with multicultural Canadians and newcomers
Sep 12
Media
Exploring the right to disconnect: A media agency perspective
Jun 14
Media
Optimizing media mix in Canada
Mar 30
Media
Purpose-led marketing and media investments
Mar 15
Media
Media measurement in Canada: Expectations and guiding principles
Mar 04
Media
Canada’s media agency selection process defined
May 05
Media
Martech
Marketing changes in 2021 require a big picture view
Mar 31
Media
Media Has a Systemic Talent Issue Pt. 1
Nov 21
Media
Cross Media Measurement: A unicorn in the making?
Aug 25
What the future holds for media: Insights from the CMA Media Council
May 07
Media
How is media impacted by COVID-19? Insights from the CMA Media Council
Mar 26
Talent
Media
Media Has a Systemic Talent Issue Pt. 2
Nov 16
Adtech
The case to build your own Adtech
Apr 23
Adtech
The impact of AI-driven dynamic creatives and emerging technologies on advertising
Mar 13
Adtech
Adtech review and forecast
Feb 04
Adtech
Beyond clicks and views: Attention metrics are the future of digital media
Nov 28
Adtech
Don’t overthink how to collect first-party data. Just ask.
Aug 21
Adtech
Google’s shift from cookie deprecation and what it means for marketers
Jul 31
Adtech
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
Jun 04
Adtech
Embracing AI as more than a buzzword
Jan 22
Adtech
Opportunity on the open internet
Nov 03
Adtech
Balancing personalization and privacy
Jul 24
Adtech
Embracing AI for cross-channel attribution: A potential game changer
May 25
Adtech
Data privacy competency
May 10
Adtech
From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing
Jan 25
Adtech
Connected TV and avoiding the measurement trap
Oct 11
Adtech
Digital Performance Trends Fueling a Measurement Re-Think
Aug 03
Martech
Adtech
An adtech/martech hierarchy of needs
May 20
Adtech
Taking control of your media future
Apr 05
Adtech
A cure for adtech complexity?
Feb 23
Adtech
The role of CMPs in today’s changing AdTech privacy landscape
Nov 18
Adtech
New CMA Committee aims to unpack the changing adtech landscape
Oct 26
Media
Integrating brand and performance for sustainable growth
Apr 08
Media
Media trends to watch for in 2025
Jan 07
Key Topics
Navigating the complexities of ROI in a dynamic media landscape
Apr 29
Media
Media trends to watch for in 2024
Mar 01
Media
Social commerce: The ultimate evolution of digital’s “shop now”
Jul 21
Media
What economic uncertainty may mean for the media and advertising industry in 2023
Jan 13
Media
How brands can drive better performance
Sep 20
Media
Building authentic connections with multicultural Canadians and newcomers
Sep 12
Media
Exploring the right to disconnect: A media agency perspective
Jun 14
Media
Optimizing media mix in Canada
Mar 30
Media
Purpose-led marketing and media investments
Mar 15
Media
Media measurement in Canada: Expectations and guiding principles
Mar 04
Media
Canada’s media agency selection process defined
May 05
Media
Martech
Marketing changes in 2021 require a big picture view
Mar 31
Media
Media Has a Systemic Talent Issue Pt. 1
Nov 21
Media
Cross Media Measurement: A unicorn in the making?
Aug 25
What the future holds for media: Insights from the CMA Media Council
May 07
Media
How is media impacted by COVID-19? Insights from the CMA Media Council
Mar 26
Talent
Media
Media Has a Systemic Talent Issue Pt. 2
Nov 16
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