06/15/2022 14:00:00
10:00AM - 12:30PM ET Training

Communications Writing

Members: $295

Non-Members: $395

    • How to focus your thinking into with a strong statement of purpose
    • How to structure a piece for impact and clarity
    • How to adjust your writing voice to suit the audience and situation 
    • How to use emotion to show you care about your subject
    • How to make your writing “stickier” – so your descriptions and phrasing are remembered and become the reference point on a specific issue
    • How to make your writing flow smoothly, without awkward transitions – always moving in a clear direction to an overriding conclusion.


    You will Benefit from:

      • Hands-on writing exercises that force you shed old habits and take a fresh approach
      • Exposure to examples, styles, techniques and practical tips to help your writing break through
      • Sharing of work and writing problems that help develop a more critical “ear” for your own writing
      • Giving your writing the same personal imprint you have developed for oral communications
      • Recognizing writing as a professional asset – not a liability


    • Anyone who has communications responsibilities that rely on their writing abilities
    • Anyone who generates newsletters, organizational emails, reports, presentations, proposals or social media posts who’s looking for ways to make their writing stand out and be more effective
    • Anyone who feels their writing is letting them down and acting as a barrier to career advancement

Joel Sears
President, WriteUp

Joel Sears has more than 25 years of experience writing advertising and marketing communications. He has written for a range of clients, from blue-chip multinationals to small professional services firms – in large agency settings and as an individual strategist/writer. After writing literally thousands of ads, brochures, websites, Point-of-Purchase materials and social media postings, Joel has developed a precise methodology that captures the creative process. The tools and techniques that he shares have the power to transform everyday writing into communications that deliver much stronger results. After participating in a Writeup workshop, you will be able to channel a more purposeful and galvanizing form of writing. Better yet, by following the process that Joel shares, you will be able to rely on your writing as a core career asset that advances your performance and that of your company or organization. You’ll discover that copywriting isn’t some dark art, but instead is a skill that can be learned and applied directly to your work.

Joel began his career as a journalist writing for consumer and business publications. He then spent close to a decade inside large advertising agencies working on both automotive and packaged goods accounts. His freelance career has been even more varied, writing everything from ads, websites, collateral materials and social media postings to speeches, videos, letters and white papers.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Joel Sears


Branderos Inc.

Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft

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