12/06/2022 13:00:00
Toronto @ 8:00AM - 11:30AM ET In-Person Event

CMAmeasurement 2022

Members: $119

Non-Members: $219

Location: Malaparte
350 King Street West TIFF Bell Lightbox, 6th Floor Toronto Ontario M5V 3X5 Canada
speaker

Ariane Friesen

Studio Leader, eCommerce & Media

The Clorox Company of Canada

speaker

Jordan Rothel

Business Development Manager

NLogic

speaker

Minna Yee

Senior Digital Marketing Communications Manager

Telus

speaker

Steve Levy

Ipsos Canada

speaker

Shane Cameron

Chief Strategy Officer

Omnicom Media Group

speaker

Chris Williams

CMO

Arima Data

Agenda

Our expectations around personalization, efficiency, privacy, and responsiveness, to name a few, are continuing to increase. These rising expectations are driving disruption and change on a global scale, to the point where we’re seeing more change in the last 5 years than in the last 50.
 
While looking at some of the challenges these growing expectations and paces of change are creating, Jordan will show how TV and measurement innovations in Canada are rising above the tide to make actual progress. 

Jordan Rothel, Business Development Manager, NLogic
Jordan has over 18 years of experience in the industry, starting as an agency media buyer before joining NLogic over 14 years ago. He spent many years on the client service side working with broadcasters, agencies and advertisers to help them understand audience data, uncover insights, and make informed decisions to grow and transform their business.  Given his ability to understand the unique industry challenges we face in Canada and his breadth of experience in developing custom solutions for clients, large and small, he transitioned over to the business development side. In this new role, he most recently managed a partnership with Adgile, a real-time TV advertising performance management platform. He is excited to build more new partnerships like Adgile and create new opportunities that bring audience data to the centre of planning. 

For the 16th consecutive year, Steve Levy, from Ipsos will present the 16th Annual Digital Pulse Report, a survey among Marketers and Agencies to try and understand the state of digital marketing in Canada is a partnered initiative with CMA and Ipsos. The report will cover strategies, tactics, usage, familiarity, barriers, privacy related issues, use of agencies and compare year over year results.

Insights from this survey will help inform marketing decisions and activities as we rebound from the pandemic and will provide actionable insight for the marketing community regarding digital strategies.

Steve Levy, Chief Operating Officer, Ipsos Canada

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada. 

Since 2003 he has had several leadership roles at Ipsos.  His responsibilities have included:

  • Managing the senior client interfacing staff
  • Local product development, innovation, and R&D
  • Overseeing several thought leadership pieces - publication/release of material including “Most Influential Brands” program that now runs in 17 countries around the world
  • Public speaking at many conferences and client events

In addition to his management roles, Steve has acted as team leader for a few accounts mostly in the Financial services, technology, and media sectors.

Steve has given back to the marketing community in many ways including, judging various industry awards, sitting on various industry boards and committees.

Join a panel of marketing leaders in a discussion around how the results and insights from the study will affect, change or enhance their digital media strategies in 2023 and beyond.

Moderator: Shane Cameron, Chief Strategy Officer, Omnicom Media Group

During his 20 plus years in marketing, Shane has worked on the creative agency side, at one of the first, high volume, e-commerce companies in the world, as well as having helped bring a start-up to being publicly traded on the NASDAQ. This cross-section of experience and contribution has led to his commentary being featured in publications such as The New York Times, Wall Street Journal, MSNBC, and Strategy Magazine.

With a dedication towards designing innovative communication platforms, Shane works with client and the OMG Canada agency collective to responsibly transform how brands go to market in an increasingly complex landscape.

Ariane Friesen, Studio Leader, eCommerce & Media, The Clorox Company

Ariane’s CPG career has spanned many countries and brands; starting in London, UK with the Reckitt Media/Digital Teams, to Hong Kong working on eCommerce development and digital innovation, and now Toronto where she leads the eCommerce & Media division at the Clorox Company of Canada, engaging consumers with brands such as Brita, Burt’s Bees and Glad.

Her passion lies in the ability to curate brand experiences combining multi-type innovation, technology and consumer trends. She’s an avid supporter of full-funnel marketing, and the required organizational change to engage & deliver on this principle.

She currently sits on the Media Council at the Canadian Marketing Association.

Minna Yee, Senior Digital Marketing Communications Manager, TELUS

Minna is a marketing professional with over 6 years of experience in media & advertising. Starting from agency-side, she developed a passion for all things involving digital ad tech and media innovation, before moving to client-side; and has now worked with amazing Canadian brands such as President's Choice at Loblaws. Currently, she is now at TELUS as Sr. Marketing Manager as the digital lead for its mobility portfolio. During her down time, she likes to disconnect by going camping & portaging.

Steve Levy, Chief Operating Officer, Ipsos Canada

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada. 

Since 2003 he has had several leadership roles at Ipsos.  His responsibilities have included:

  • Managing the senior client interfacing staff
  • Local product development, innovation, and R&D

  • Overseeing several thought leadership pieces - publication/release of material including “Most Influential Brands” program that now runs in 17 countries around the world

  • Public speaking at many conferences and client events

In addition to his management roles, Steve has acted as team leader for a few accounts mostly in the Financial services, technology, and media sectors.

Steve has given back to the marketing community in many ways including, judging various industry awards, sitting on various industry boards and committees.

Marketing mix models have been around since the late 1940’s and now they are back in a big way. Why? What has changed about the Canadian marketing landscape that enables this tried and true measurement method? With new capabilities comes new opportunities with implications for marketers and their agency partners. Will MMM remain a point solution, distinct and separate from other analyses or will it become integrated into a collaborative planning workflow? How will MMM affect digital measurement systems? Who has been guiding this discussion about outcome measurement? What is Canada’s advantage in evolving uses of MMM?

Chris Williams, CMO, Arima Data
Chris has been in digital media for 28 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers along with many years at ad agencies BBDO and Havas.

Chris participated in the Media Rating Council’s auditing and accreditation process for the major digital platforms while also making contributions to the MRC’s guidelines on brand safety, outcome measurement and cross media measurement.


Major Sponsors

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  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics
  • TD-800x450

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