CASL & Privacy Essentials

• What constitutes a commercial electronic message and how to ensure your marketing lists are compliant so you can refine your customer engagement strategies.
• Understand how Canada’s federal privacy law, PIPEDA, applies to marketing activities.
• Where Canadian federal and provincial privacy rules are headed, including aspects of Quebec’s privacy law 25 that marketers need to understand.
• When privacy laws in other jurisdictions, including the EU’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) apply to Canadian marketing activities.

• Insights on when CASL and privacy laws are triggered, including how they apply to different sectors such as charities and non-profits.
• Tips to help ensure compliance in some of the most common and challenging marketing scenarios.
• Interaction with leading Canadian subject matter experts who will answer your questions.
• Access to the session recording and resource take-aways.

Any marketer who is seeking a foundational understanding or a refresher of CASL and privacy laws in Canada. For example, if you are a content creator, social media manager, CRM specialist, SEO and SEM coordinator, event organizer or have a role that interfaces with data collection or analytics, this session will provide you with valuable information.

Attendees that want a comprehensive self-directed high level overview of all of the rules and regulations that impact marketing activities in Canada can take the Compliance for Marketers on demand course.

Kim Arsenault

As Senior Account Director at William Thomas Digital, Kim is responsible for managing day-to-day client relationships and driving sustainable growth. William Thomas Digital is a leading agency in North America specializing in Digital Messaging, CRM, and personalized customer experiences. The agency excels in creating individualized 1:1 messages and experiences across various channels including email, mobile push, SMS, social media, web, marketing automation, and chat.

Kim brings 20 years of digital marketing experience to her clients, working closely with them to connect the dots across their entire organization by aligning their strategy with process, people, and technology.

Kim is the Chair of the Ethics and Standards Committee for the CMA and has been at the forefront of CASL since 2011 where she was an early member of the CMA CASL Working Group. Kim has been actively consulting organizations on what it means to be CASL compliant and helping organizations understand the impact that the legislation has on their marketing programs. Kim participated in the Parliamentary Review in Ottawa in November 2017, providing her perspective on where CASL has had a positive impact on Canadian businesses as well as areas of the legislation that need to be improved. Kim is a former member of the CMA Cannabis Working Group.

Deborah Evans

Deborah Evans is the Chief Privacy Officer at Rogers Communications, where she is responsible for privacy across all lines of business, including management of CASL and telemarketing rules. She is also responsible for Rogers’ relationship with the Office of the Privacy Commissioner and the CRTC Enforcement Branch.

Deborah joined Rogers in 2007 and has progressed through various positions within the organization’s Regulatory team, including representing Rogers at numerous proceedings and government hearings, and implementation of the CRTC’s Wireless Code. As well, she managed Rogers Office of the Ombudsperson for 18 months. Deborah has managed Rogers’ privacy office since 2014.

She is the Chair of both the CWTA Privacy and Security Committee and the Canadian Marketing Association’s Privacy and Data Committee, former Chair of the CWTA’s Recycling Committee, and former member of the CWTA Accessibility Committee.

Deborah holds a Bachelor of Arts (Honours) in Politics from Brock University; and a Master’s of Public Affairs, with a specialization in European Integration, from Carleton University. She also holds a CIPP/c privacy certification from the International Association of Privacy Professionals (IAPP), and currently sits on the IAPP Canadian Advisory Board.  

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague