Customer Experience Council

The CMA CX Council educates CMA members about customer experience and helps them drive customer centricity in their organizations by sharing knowledge and best practices that foster sustainable growth.

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Recent Articles Authored by Council

Knowing when to exceed customer expectations

In a world where social media thrives, the voice of the consumer has further reach than ever before

Personalization at scale

Achieving personalization to elevate your customer experiences on a large scale may initially appear contradictory.

Spotlight on omnichannel experience, Part 3

This is the third blog in a multi-part series presented by the CMA CX Council.

Spotlight on omnichannel experience, Part 2

This is the second blog in a multi-part series presented by the CMA CX Council.

Spotlight on omnichannel experience, Part 1

This is the first blog in a multi-part series presented by the CMA CX Council.

Becoming a customer-first company

Most organizations understand the importance of customer experience (CX)