Detail

Council

Unpacking the new era of brand partnerships: The power of shared values

Jul 04

Brand Strategy

July 2025 President's Note

Jul 03

Council

The next age of CX: Maintaining customer facing systems

Jun 30

Consumers Thought Leadership

Council

How CSR drives CX

Jun 25

CX Thought Leadership

Council

Unlocking the power of market research: NFP Council Insights

Jun 24

Not for Profit Research

Council

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16

Martech Thought Leadership

Council

Brand building in the era of instant gratification

Jun 13

Brand Strategy

Email marketing is thriving and more strategic than ever

Jun 13

Research Trends

From passive tools to proactive partners: What Google’s Gemini era means for modern marketers

Jun 13

ai Trends

Council

Inside Toronto Public Library’s strategy for building brand trust

Jun 11

Brand Strategy

Council

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10

Martech Strategy

Council

Balancing the short- and long-term: A strategic approach to marketing

Jun 09

Brand Strategy

Council

Here for a good time, not a long time

Jun 05

Brand Strategy

Council

Bright sparks: Part 2

Jun 04

Strategy Talent

June 2025 President's Note

Jun 02

Council

Bright sparks: Part 1

May 30

Strategy Talent

Council

Driving loyalty through better CX

May 29

CX Loyalty

Council

Integrating brand and fundraising in nonprofits

May 27

Marketing Not for Profit

CMA expands Digital Marketing Skills Canada program to power growth and build Canada’s future workforce

Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors ...

May 27

Council

Why the customer experience ecosystem matters

May 27

Consumers Thought Leadership

Thank you for a record-setting week

May 26

The role of data governance in adtech & martech

May 23

Adtech data

Council

Brand isn’t dead – we just don’t know how to measure it

May 22

Brand Thought Leadership

Canadian Marketing Association announces two new board directors, appoints vice-chair and expands affiliate category

May 21

Council

Rebranding from a nonprofit perspective

May 20

Marketing Not for Profit

Council

Brand isn’t dead – it just got a side-hustle

May 15

Brand Thought Leadership

Council

4 Nations Face-Off

May 14

Sponsorship Thought Leadership

Council

The future of the Canadian media ecosystem

May 13

Media Thought Leadership

Open source AI as a catalyst for business growth: A marketing perspective

May 12

ai

Council

Branding: A not-for-profit perspective

May 08

Marketing Not for Profit

AI-driven creatives and emerging technologies

UPCOMING EVENTS & LEARNING OPPORTUNITIES

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Unpacking the new era of brand partnerships: The power of shared values

July 2025 President's Note

The next age of CX: Maintaining customer facing systems

How CSR drives CX

Unlocking the power of market research: NFP Council Insights

Agentic AI in marketing: From cautious conservatism to bold innovation

Brand building in the era of instant gratification

Email marketing is thriving and more strategic than ever

From passive tools to proactive partners: What Google’s Gemini era means for modern marketers

Inside Toronto Public Library’s strategy for building brand trust

From performance marketing to experience marketing: Engineering meaningful consumer connections

Balancing the short- and long-term: A strategic approach to marketing

Here for a good time, not a long time

Bright sparks: Part 2

June 2025 President's Note

Bright sparks: Part 1

Driving loyalty through better CX

Integrating brand and fundraising in nonprofits

CMA expands Digital Marketing Skills Canada program to power growth and build Canada’s future workforce

Why the customer experience ecosystem matters

Thank you for a record-setting week

The role of data governance in adtech & martech

Brand isn’t dead – we just don’t know how to measure it

Canadian Marketing Association announces two new board directors, appoints vice-chair and expands affiliate category

Rebranding from a nonprofit perspective

Brand isn’t dead – it just got a side-hustle

4 Nations Face-Off

The future of the Canadian media ecosystem

Open source AI as a catalyst for business growth: A marketing perspective

Branding: A not-for-profit perspective

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