The role of insights

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Must-know 2024 Code updates for marketers

Apr 23
Tag:Code Tag:Standards
Council

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership
Council

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

April 2024 President's Note

Apr 03

Embracing innovation and excellence: CMA announces co-chairs and new award celebrating global impact for Canada’s largest marketing awards show

Apr 03
Council

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Marketers Tag:Thought Leadership
Council

Humour in creative campaigns

Mar 15
Tag:Creativity

The Canadian Marketing Association unveils plans for its inaugural CMA Marketing Week to drive industry innovation and help invigorate business

Mar 12
Council

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

March 2024 President's Note

Mar 05

Canadian Marketers in Transition and Marketers from Under-represented Groups to Receive Fully Funded Scholarship to High Demand Skills Training Through the Chartered Marketer program

Mar 05
Council

Media trends to watch for in 2024

Mar 01
Tag:Media Tag:Trends
Council

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Insights Tag:Thought Leadership

Taking Stock: Canada’s Digital Charter

Feb 29
Tag:Digital Tag:Standards

Proposed online harms law: What marketers need to know

Feb 28
Tag:Digital Tag:Standards
Council

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Insights Tag:Thought Leadership

CMA launches Chartered Marketer Scholarship Fund to support Canadian marketers in career transition

Feb 13

February 2024 President’s Note

Feb 06

Ontario adopts updated consumer protection law

Feb 01
Tag:Consumer Protection Tag:Standards

January 2024 President’s Note

Jan 31

Three-quarters of Canadians feel more comfortable sharing their personal data with businesses if there is transparency: Canadian Marketing Association

Jan 24

Embracing AI as more than a buzzword

Jan 22
Tag:Adtech Tag:ai

Tips to avoid deceptive marketing

Jan 17
Tag:Deceptive Marketing Tag:Standards
Council

Knowing when to exceed customer expectations

Jan 15
Tag:CX Tag:Thought Leadership
Council

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

How AI is infusing empathy into digital CX

Jan 08
Tag:ai Tag:CX

Upskilling for marketers: Future-proofing talent

Jan 03
Tag:Professional Development Tag:Talent

Get up to speed on California’s privacy law

Dec 19
Tag:Privacy Tag:Standards

Contests 101: What marketers need to know

Dec 13
Tag:Contests Tag:Standards
Council

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Consumers Tag:Trends

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