Evaluating warranty processes: A Case Study

Read more


UPCOMING EVENTS & LEARNING OPPORTUNITIES

|

VIEW ALL

LATEST PERSPECTIVES

 | View All

Council

Branding: A not-for-profit perspective

May 08
Tag:Marketing Tag:Not for Profit

Relevant advertising gains traction among Canadians, 73 per cent welcome tailored ads: Canadian Marketing Association

New study released during Privacy Awareness Week highlights how privacy perspectives shape Canadians’ growing preference for tailored online experiences

May 08

Consumer Expectations for Privacy and Relevance in a Data-Driven World

May 07
Council

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

May 2025 President's Note

May 06
Council

Same, same, but different

May 02
Tag:Sponsorship Tag:Strategy

Navigating the rules maze: Guide for NFPs and charities

Apr 30
Tag:Not for Profit Tag:Standards

The case to build your own Adtech

Apr 23
Tag:Adtech Tag:ai
Council

From influencers to creators: How partner content marketing is fueled by creativity

Apr 22
Tag:Partners Tag:Strategy

CMA announces 2025 CMA Awards co-chairs: Mary DePaoli and Stephanie Yung to lead Canada’s top marketing celebration

Mary DePaoli, CMA’s 2024 Lifetime Achievement Award winner, and Stephanie Yung, globally recognized design leader, bring bold vision and industry ...

Apr 22
Council

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

The latest CMA Code updates

Apr 09
Tag:Code Tag:Standards
Council

Integrating brand and performance for sustainable growth

Apr 08
Tag:Media Tag:Thought Leadership

Canadian Marketing Association leads the way in AI adoption with comprehensive resources for marketers

Apr 08

April 2025 President's Note

Apr 07

CMA releases essential AI resources for marketers

Apr 07
Tag:ai Tag:Standards

CMA launches AI mastery series for marketers

Apr 03
Tag:ai Tag:Standards
Council

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

The CMA announces Jonah Berger, new Vancouver event, and more, as part of CMA Marketing Week 2025

Mar 20

Rise of the reasoning models: What marketers need to know

Mar 17
Tag:ai

The impact of AI-driven dynamic creatives and emerging technologies on advertising

Mar 13
Tag:ai Tag:Trends

March 2025 President's Note

Mar 04

From phishing to deepfakes: Fraud prevention do’s and don'ts for businesses

Feb 26
Tag:Deceptive Tag:Standards

Pre-employment testing: A win-win for the employer and candidate

Feb 25
Tag:Marketing Talent Tag:Professional Development

Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)

Feb 19
Tag:ai

“Made in Canada” and “Product of Canada” aren’t interchangeable

Feb 05
Tag:Deceptive Marketing Tag:Standards

February 2025 President's Note

Feb 05

Adtech review and forecast

Feb 04
Tag:Adtech Tag:Thought Leadership

CMA strengthens child and teen privacy protections with updated Code of Ethics

Jan 30
Council

Understanding Canada’s changing media habits: Essential insights for marketers

Jan 30
Tag:Media Tag:Trends

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023