• CASL & Privacy Essentials

  CASL & Privacy Essentials, Do you need a navigator to help steer you through the intricacies of Canada’s anti-spam (CASL) and privacy laws so you can understand digital communication rules and confidently engage with your audience? Tailored for marketers and facilitated by CMA Committee experts, this interactive session offers a comprehensive overview that is practical and easy-to-understand. Attendees will discuss real-life examples, and learn how the rules impact a range of marketing activities, including: Online

• Anti-Spam - CASL - Canadian Marketing Association

  Anti-Spam - CASL - Canadian Marketing Association, Legislation (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. Of particular importance for marketers, CASL prohibits, , marketers must ensure: That they have consent (or meet an exception in CASL) to email or message, Marketing Code of Ethics & Standards, the CMA offers a comprehensive Guide to CASL, which provides, &As for marketing related activities. CMA CASL Resources and Initiatives CMA Article

• CASL: One year later

  CASL: One year later, Canada's Anti-Spam Law (CASL) is a year old this month and the good news is that not much has, is down by a third! The Past A year ago there was a lot of confusion and anxiety surrounding CASL. But the basic principles of CASL were (and are) straightforward. Email marketing is a permission, . And these recipients must be able to easily and quickly unsubscribe. Most of the initial confusion with CASL was around permission levels. Businesses understood that once CASL came into effect, marketers sending email

• Refresh your CASL knowledge

  Refresh your CASL knowledge, with Canada’s Anti-Spam Legislation (CASL) requirements is more important than ever. While CASL regulates, ) into or from Canada are the most relevant for marketers. Under CASL, a CEM is a commercial e-mail, or a message, . Here are the four major CASL rules for sending CEMs - in a nutshell: CASL requires consent before, . Marketers are encouraged to familiarize themselves with CASL and brush up on the specifics on a regular basis. Members are reminded that they can also access CMA’s CASL resource guide. Questions

• From CASL to unsolicited calls: Insights for marketers

  From CASL to unsolicited calls: Insights for marketers, Telecommunications Rules and Canada’s Anti-Spam Legislation (CASL)This ensures that Canadians have control over what, during tax season. The top three recent consumer complaints about CASL and Unsolicited Telecommunications, Rules CASL 1. Received a call despite being registered on the National Do Not Call List. 1. Did, categories. The CRTC posts a CASL Dashboard twice a year. The Dashboard includes the top five, issue of CASL Dashboard can be found here. 3. What are the laws or rules enforced by the Compliance

• Key Observations and Conclusions from CMA’s CASL Workshop

  Key Observations and Conclusions from CMA’s CASL Workshop, On February 16th the Canadian Marketing Association held a CASL Workshop to help ensure that CMA Members are taking the right steps to maintain their CASL compliance programs and avoid hefty fines, specific areas within CASL. Some of the key observations and conclusions from each area can be seen, consent to send CEMs is a violation of CASL. The party with the consent ought to be considered, that service type emails are exempt from CASL’s consent requirements, however they technically require

• Are you collecting consumer data by offering WiFi? Keep CASL top of mind.

  Are you collecting consumer data by offering WiFi? Keep CASL top of mind, (CRTC) recently issued an enforcement advisory to remind organizations that under CASL, . As noted above, to fulfill responsibilities under CASL, businesses and those providing Social WiFi must, with the CRTC’s guidance on consent, and ensure CASL compliance remains a key priority by keeping employees up to date and implementing internal compliance programs. Want to test your CASL knowledge? Take

• MPs To Rewrite Canada's Anti-Spam Law (CASL)

  MPs To Rewrite Canada's Anti-Spam Law (CASL)

• Digital Businesses Beware: You Could be Liable for the Anti-Spam Violations of Others

  broad potential liability under Canada’s Anti-Spam Legislation (CASL) for failing to do enough to stop, penalties for violating CASL, even if they did not intend to do so or were unaware that their activities enabled or facilitated contraventions of the law. Recognizing that CASL allows for the imposition, compliance guidelines and best practices with respect to compliance with section 9 of CASL, receiving a direct or indirect financial benefit stemming from a violation of CASL by others

• Regulatory and standards highlights

  (CASL) Compliance with CASL is more important than ever as email marketing becomes increasingly sophisticated. The CASL quiz for marketers, created by the Ethics and Standards Committee, is a great, on CASL and privacy? Ourprivacy and CASL compliance workshops have opened for registrations. Marketers can join an introductory session (CASL and Privacy 101 for Marketers on November 22), an real-world case-study session (CASL and Privacy Interactive Training on November 30), or both. Stay tuned

• CRTC finds dating site a bit fishy

  In its second publicly announced decision under Canada’s Anti-Spam Law (CASL), the CRTC has issued a $48,000 administrative monetary penalty against a Canadian online dating site for sending commercial electronic messages (CEMs) that contained a deficient unsubscribe mechanism. In addition to generally requiring consent for the sending of CEMs (subject to certain narrow exceptions), CASL, the early days of the new regime, as some had expected. The portions of CASL relating to CEMs came

• Finding the perfect balance

  to attend CMA's CASL Essentials for Marketers seminar on Thursday to brush up on CASL rules in a range

• Navigating regulatory rules during the pandemic

  time. CASL and COVID-19 related messages As Canada responds to the COVID-19 outbreak, many organizations are notifying their customers and clients of COVID-19 related information. CASL, Canada's, , unless consent and other requirements are met. It's important to remember that CASL only applies, , CASL would not apply. However, CASL still applies to indirect solicittions, including messages, for fundraising messages from charities CASL applies to not-for-profits and charities engaging in revenue

• CRTC draws first blood under spam law

  Eight months after Canada’s Anti-Spam Law (CASL) came into force, the Canadian Radio-television and Telecommunications Commission (CRTC) has made public its first-ever finding of non-compliance, reports and other sources that Compu-Finder was a source of complaints long before CASL came into force, amendments to that law that were made by CASL, meaning that the company’s behaviour could also, . The CRTC has indicated that a number of other investigations under CASL are currently underway

• Compliance for Marketers

  Module 4: Anti-Spam Canada’s Anti-Spam Law (CASL) CASL Exemptions Module 5: Telemarketing