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  • CASL & Privacy Essentials

    CASL & Privacy Essentials, Do you need a navigator to help steer you through the intricacies of Canada’s anti-spam (CASL) and privacy laws so you can understand digital communication rules and confidently engage with your audience? Tailored for marketers and facilitated by CMA Committee experts, this interactive session offers a comprehensive overview that is practical and easy-to-understand. Attendees will discuss real-life examples, and learn how the rules impact a range of marketing activities, including: Online

  • From CASL to unsolicited calls: Insights for marketers

    From CASL to unsolicited calls: Insights for marketers, Telecommunications Rules and Canada’s Anti-Spam Legislation (CASL)This ensures that Canadians have control over what, during tax season. The top three recent consumer complaints about CASL and Unsolicited Telecommunications, Rules CASL 1. Received a call despite being registered on the National Do Not Call List. 1. Did, categories. The CRTC posts a CASL Dashboard twice a year. The Dashboard includes the top five, issue of CASL Dashboard can be found here. 3. What are the laws or rules enforced by the Compliance

  • Anti-Spam - CASL - Canadian Marketing Association

    Anti-Spam - CASL - Canadian Marketing Association, Legislation (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. Of particular importance for marketers, CASL prohibits the sending, , marketers must ensure: That they have consent (or meet an exception in CASL) to email or message, Marketing Code of Ethics & Standards, the CMA offers a comprehensive Guide to CASL, which provides, Q&As for marketing related activities. CMA CASL Resources and Initiatives CMA Article

  • Email marketing is thriving and more strategic than ever

    (CASL), with its stringent requirements and enforcement, has cultivated a culture of discipline

  • Compliance for Marketers

    to Privacy Rules Module 4: Anti-Spam Canada’s Anti-Spam Law (CASL) CASL Exemptions Module 5

  • 2024 Highlights: Advocacy and Standards

    of Quebec Law 25 to marketing activities GDPR Trademarks Contests CASL checklists Privacy and CASL

  • The role of data governance in adtech & martech

    . This helps ensure not only compliance with CASL regulations, but also a positive customer experience

  • September 2024 President's Note

    so far this year, with our latest one launching this week. Our updated training on CASL, topics including Quebec’s new Privacy Law, contests and CASL. Our innovative Digital Marketing Skills

  • Compliance and Best Practice Guides - Canadian Marketing Association

    (CASL) CMA CASL guide This guide contains essential information for marketers about Canada’s Anti-Spam Legislation (CASL) by providing answers to a series of frequently asked questions. Developed, (CMA members-only) CMA CASL Checklists for Marketers This resource serves as a companion to the comprehensive CMA Guide to Canada’s Anti-Spam Legislation (CASL). This guide includes a series, compliance with CASL. Each scenario addresses specific situations, such as sending emails to prospects

  • Telemarketing - Canadian Marketing Association

    : From CASL to unsolicited call - Insights for marketers CMA Guide to Telemarketing

  • Advocacy Initiatives

    written submission on CASL to parliamentary committee CMA responds to Competition Bureau’s Big Data whitepaper CMA calls for key improvements to CASL at parliamentary committee CMA participates in Data, to the CRTC on “Let’s Talk TV” CMA letter to Government re: CASL Private Right of Action CMA, on Canada's Anti-Spam Law (CASL) CMA submission to the CRTC on Canada's Anti-Spam Law (CASL, (CASL) CMA submission to Industry Canada on Canada's Anti-Spam Law (CASL) CMA submission to the CRTC

  • July 2024 President's Note

    Contest Guide and CASL Checklists. As busy as we all are, making time to disconnect from work

  • August 2024 President's Note

    a new Member-only guide on Contests in Canada and a revised CASL guide, along with new blogs

  • Promotional Contests - Canadian Marketing Association

    and not-for-profit organizations, as well as privacy laws in Quebec, Alberta and British Columbia. CASL governs

  • Code of Ethics & Standards - Canadian Marketing Association

    should meet the format requirements set out by CASL and must include a copy of or link to the agreement

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