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Are you ready to market to machines?

Nov 20
Tag:ai

Creating a Truth & Reconciliation Action Plan: A Scotiabank Case Study

Nov 12
Tag:DEI

November 2024 President's Note

Nov 05

AI agents: A new interaction model for marketing

Oct 22
Tag:ai

Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence

Oct 16
Tag:ai

October 2024 President's Note

Oct 02

Introducing the Future Leaders of Marketing: Celebrating Our Recent DMSC Graduates

Sep 26

Elevating customer experience with AI: A practical guide for Canadian marketing professionals

Sep 06
Tag:ai Tag:CX

September 2024 President's Note

Sep 03

From CASL to unsolicited calls: Insights for marketers

Aug 29
Tag:CASL Tag:Telemarketing
Council

What marketers need to know about the AI and martech landscape

Aug 26
Tag:ai Tag:Martech

Don’t overthink how to collect first-party data. Just ask.

Aug 21
Tag:data Tag:Privacy
Council

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent
Council

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

The CMA Launches Mentorship Program to Support Newcomers to Canada Pursuing Careers in Marketing

Aug 16

The reality of AI adoption in marketing by Canadian companies

Aug 12
Tag:ai Tag:Innovation

August 2024 President's Note

Aug 07
Council

The role of AI in customer experience in the retail industry

Aug 06
Tag:CX Tag:Thought Leadership

Google’s shift from cookie deprecation and what it means for marketers

Jul 31
Tag:Martech Tag:Thought Leadership

Navigating Quebec Law 25: A Guide for Marketers

Jul 30
Tag:Privacy
Council

Do sports fans care about women’s sports?

Jul 19
Tag:Sponsorship Tag:Thought Leadershhip
Council

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Scaling AI for good – A blueprint for impact

Jul 12
Tag:ai Tag:Thought Leadership

July 2024 President's Note

Jul 10

Copyright ownership of AI-generated content: A marketer's guide

Jul 08
Tag:ai Tag:Copyright

Tightening of deceptive marketing rules

Jul 04
Tag:Deceptive Marketing Tag:Standards

Where art thou, new privacy law?

Jun 27
Tag:Advocacy Tag:Privacy
Council

Creativity in B2B marketing

Jun 25
Tag:B2B Tag:Creativity

DEI in the Canadian Marketing Sector

Jun 18

Les sujets polarisants impactent les comportements au travail : Association canadienne du marketing

Jun 18

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