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Council

The modern CMO is the forgotten architect of growth

Council

From AI adoption to AI trust: What CX leaders must get right now

AI CX
Council

The right voice at the right time

Brand Thought Leadership
Council

Shared risks. Shared reputation.

Brand Thought Leadership
Council

When research meets creativity: Finding the right balance

Creativity Thought Leadership

The future of media buying: Debunking the myths of agentic trading

Adtech Agentic
Council

Retail media in Canada: what’s driving the growth?

Media Thought Leadership
Council

CX governance: the missing link between strategy and execution

Customer experience Thought Leadership
Council

How customer experience builds trust and strengthens brand

Customer experience Thought Leadership
Council

Sponsorship and EDI: advancing representation and impact

Sponsorship Thought Leadership
Council

Why non-profit thought leadership matters more than ever

Not for Profit Thought Leadership
Council

Canada’s defining soccer moment

Sponsorship Thought Leadership
Council

Attention isn’t a metric. It’s a misunderstood advantage.

Brand Thought Leadership
Council

The efficiency trap

Not for Profit Thought Leadership

The AI disclosure paradox: Why transparency alone won’t build trust

AI Strategy
Council

A corporate tale as old as time – until marketers changed the ending

Brand Thought Leadership

Canadian Marketing Association reveals reimagined brand identity, in anticipation of the organization’s 60th anniversary

Drawing inspiration from 1967 modernism, the new identity honours the CMA’s heritage while reflecting the organization’s continued evolution

Council

From vision to value: lessons from building a customer strategy and CX function

Customer experience Thought Leadership
Council

The power of long-term partnerships

Partners Sponsorship
Council

Pricing and value creation in the age of AI: what marketers need to get right

Insights
Council

Not every World Cup strategy starts from the same place

Sponsorship
Council

Your creative is everywhere. Your strategy is what makes it a brand.

Creativity Strategy

POV: A strategic approach for AI in business

AI Strategy
Council

How community and culture can come to life

Brand Thought Leadership
Council

From broadcast to belonging

Brand
Council

That’s not what community means

Brand
Council

Trust isn’t built in marketing anymore — it’s built in the system behind it

Insights Thought Leadership

Canadian Marketing Association announces new board chair and two new directors

Council

Knowledge is power; personalization requires responsibility

Brand Thought Leadership

May 2026 President's Note

Major Sponsors