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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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Council

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

The latest CMA Code updates

Apr 09
Tag:Code Tag:Standards
Council

Integrating brand and performance for sustainable growth

Apr 08
Tag:Media Tag:Thought Leadership

Canadian Marketing Association leads the way in AI adoption with comprehensive resources for marketers

Apr 08

April 2025 President's Note

Apr 07

CMA releases essential AI resources for marketers

Apr 07
Tag:ai Tag:Standards

CMA launches AI mastery series for marketers

Apr 03
Tag:ai Tag:Standards
Council

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

The CMA announces Jonah Berger, new Vancouver event, and more, as part of CMA Marketing Week 2025

Mar 20

Rise of the reasoning models: What marketers need to know

Mar 17
Tag:ai

The impact of AI-driven dynamic creatives and emerging technologies on advertising

Mar 13
Tag:ai Tag:Trends

March 2025 President's Note

Mar 04

From phishing to deepfakes: Fraud prevention do’s and don'ts for businesses

Feb 26
Tag:Deceptive Tag:Standards

Pre-employment testing: A win-win for the employer and candidate

Feb 25
Tag:Marketing Talent Tag:Professional Development

Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)

Feb 19
Tag:ai

“Made in Canada” and “Product of Canada” aren’t interchangeable

Feb 05
Tag:Deceptive Marketing Tag:Standards

February 2025 President's Note

Feb 05

Adtech review and forecast

Feb 04
Tag:Adtech Tag:Thought Leadership

CMA strengthens child and teen privacy protections with updated Code of Ethics

Jan 30
Council

Understanding Canada’s changing media habits: Essential insights for marketers

Jan 30
Tag:Media Tag:Trends
Council

Embracing AI: Transforming the “unsexy” side of creativity

Jan 28
Tag:Creativity Tag:Thought Leadership
Council

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Playing defence with influencer marketing contracts

Jan 20
Tag:Influencer Marketing Tag:Standards

Reimagining brand safety: How AI redefines trust in the digital age

Jan 15
Tag:ai Tag:Brand
Council

Advice for marketers for 2025 from the CMA Insights Council

Jan 15
Tag:Insights Tag:Thought Leadership
Council

Media trends to watch for in 2025

Jan 07
Tag:Media Tag:Thought Leadership

January 2025 President's Note

Jan 07

Ignorance Isn’t Bliss: The consequences of neglecting AI governance

Dec 19
Tag:ai Tag:Thought Leadership

Lead your marketing career: Truths, myths, and strategies

Dec 17
Tag:Professional Development Tag:Talent

2024 Highlights: Advocacy and Standards

Dec 09
Tag:Compliance Tag:Standards

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