Lessons and predictions

Insights from BC marketers


UPCOMING EVENTS & LEARNING OPPORTUNITIES

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Recent Work |

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Council

Coalition 2.0: Why linked loyalty beats standalone points in Canada

Mar 17
Customer experience Loyalty
Council

The brand-building case for creators in B2B

Mar 12
B2B Strategy

Canadian Marketing Association appoints Esther Benzie as new president and CEO

Mar 11

CMA Marketing Week 2026 to feature Tucker Bryant and national programming across Canada

Mar 10

Why new donors need a different strategy

Mar 10
Not for Profit Strategy
Council

Inclusive marketing: moving beyond representation to true accessibility

Mar 04
Strategy Thought Leadership

March 2026 President's Note

I’m writing from Sydney where I’m celebrating my sister-in-law’s milestone birthday with our Australian family. Escaping our cold Canadian winter ...

Mar 04

February 2026 President's Note

Mar 03

EDI Is a Growth Strategy. Brands That Treat It as Defence Are Already Losing.

Feb 26

Fraud prevention: Protect your brand from AI threats and productivity losses

Feb 25
Deceptive Standards
Council

Are brands marketing to humans or to machines?

Feb 24
Media Trends
Council

Authenticity and relevance remain the best way to win customers’ attention and trust in a “sloppy” AI world

Feb 20
B2B Thought Leadership

How Canadian marketers can reclaim control of the programmatic supply path in 2026

Feb 18
Adtech Programmatic
Council

Beyond the score: reimagining customer advocacy for the next era of marketing

Feb 17
Consumers Insights

Clarity, trust and intent: signals from Canada’s top marketers

Feb 10
Strategy Thought Leadership
Council

Reclaiming media’s value: the evolving role of agencies in a more complex landscape

Feb 05
Media
Council

The evolving role of media agencies in Canada: from media buying to strategic orchestration

Feb 03
Media Thought Leadership

The State of AI in Marketing

Jan 23
Council

How insights can shape 2026

Jan 16
Insights Thought Leadership
Council

Why not-for-profits need a smarter digital strategy now more than ever

Jan 09
Digital Strategy Not for Profit
Council

The degree is shrinking. The thinking is expanding.

Jan 07
Creativity Talent

January 2026 President's Note

Jan 05

Playbooks to accelerate your AI journey

Dec 16
AI Standards

Year in review: CMA advocacy and standards initiatives

Dec 15
Advocacy Standards

CMA Council community perspectives

Dec 11
Marketing Thought Leadership

Programmatic signals: The new foundation of accountability in digital advertising

Dec 11
Adtech Programmatic

How Ontario's pay transparency rules will impact talent in 2026

Dec 10
Talent

When It’s Hard to Get a Job Without Experience, How Can Students Compete?

Dec 05

December 2025 President's Note

Dec 02

Canada’s AI Imperative: Go Big and Bold

Nov 28

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