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Council

Canada’s defining soccer moment

Sponsorship Thought Leadership
Council

Attention isn’t a metric. It’s a misunderstood advantage.

Brand Thought Leadership
Council

The efficiency trap

Not for Profit Thought Leadership

The AI disclosure paradox: Why transparency alone won’t build trust

AI Strategy
Council

A corporate tale as old as time – until marketers changed the ending

Brand Thought Leadership

Canadian Marketing Association reveals reimagined brand identity, in anticipation of the organization’s 60th anniversary

Drawing inspiration from 1967 modernism, the new identity honours the CMA’s heritage while reflecting the organization’s continued evolution

Council

From vision to value: lessons from building a customer strategy and CX function

Customer experience Thought Leadership
Council

The power of long-term partnerships

Partners Sponsorship
Council

Pricing and value creation in the age of AI: what marketers need to get right

Insights
Council

Not every World Cup strategy starts from the same place

Sponsorship
Council

Your creative is everywhere. Your strategy is what makes it a brand.

Creativity Strategy

POV: A strategic approach for AI in business

AI Strategy
Council

How community and culture can come to life

Brand Thought Leadership
Council

From broadcast to belonging

Brand
Council

That’s not what community means

Brand
Council

Trust isn’t built in marketing anymore — it’s built in the system behind it

Insights Thought Leadership

Canadian Marketing Association announces new board chair and two new directors

Council

Knowledge is power; personalization requires responsibility

Brand Thought Leadership

May 2026 President's Note

Council

When personalization stops feeling personal

Brand Thought Leadership
Council

Brand consistency in a personalized world

Brand Thought Leadership

Marketing your organization: Why employer branding is a must to stand out in the talent race

Brand Marketing Talent

April 2026 President's Note

CMA announces 2026 CMA Awards co-chairs and introduces four new awards to recognize excellence in Canadian marketing

Nuno Bamberg, people-first brand strategist and Nancy Crimi-Lamanna, distinguished, award-winning creative leader, bring innovation and expertise to this year’s CMA ...

Marketing agencies drive enterprise value, new signal49 report finds

Marketing Research
Council

AI didn’t replace insight. It changed where it comes from

Insights Thought Leadership
Council

The founder as the brand architect

Branding Voice

Making the case for marketing to your C-suite

Marketing Research

New report quantifies marketing’s impact on the bottom line

Marketing Research

Marketing Activity’s Economic Impact Across Canada Rivals Retail Trade and Oil and Gas, New Research Finds

A new economic analysis from Signal49 Research, formerly operating as The Conference Board of Canada, shows marketing activity’s growing contribution ...

Major Sponsors