Navigating the rules maze: Guide for NFPs and charities
For many of us in the Not-for-Profit (NFP) space, it may feel like the pace of evolution is amplified. Of the many hats we wear, marketers need to also have a broad skill set that includes knowledge of marketing compliance and best practices.
With the launch of the CMA Guide for NFPs and charities, the CMA is equipping Canadian marketers in our sector with an overview of relevant laws and regulations, providing a reliable resource to help navigate today’s marketing landscape.
What can you find inside the guide?
- Overview of privacy laws and their applicability in practical terms,
- Contests, email and mobile marketing rules simplified for NFPs,
- Influencer marketing guidelines tailor to our sector,
- Direct mail best practices to enhance your campaigns; and
- Telemarketing rules with specific exemptions decoded.
Also included are additional resources so you have the information you need at your fingertips.
As the leader in providing regulatory guidance and articulating best practices for the marketing profession in Canada, the CMA continues this tradition with this guide, which is a holistic view for your marketing compliance needs.
As a professional with years of experience in the NFP sector and recent past Co-Chair of the CMA’s NFP Council, I continue to see firsthand the challenges NFPs and charities face in the ever-evolving world of marketing. Staying on top of everything is a challenge, which is why I am thrilled to have been part of developing this essential resource. I encourage you to download the guide and keep it readily available for your marketing teams.
