Jan Kestle, President and CEO of Environics Analytics, explains how consumer behaviours are shifting during the pandemic and notes the implications for brands as they navigate through the changes.
Read more about this topicThe best parts of my job are the conversations. Ideas get better and more complete through discussions that layer perspectives ...
Feb 14In the spring, we will launch CMA Marketing Mentors, an eight-month program that we believe will...
Jan 31I have taken a recent interest in yoga. The practice of yoga is all about finding that perfect balance between ...
Jan 24From the CMA’s perspective, there were some new beginnings and highlights...
Jan 17When I became President and CEO of the Canadian Marketing Association almost five years ago, the Chartered Marketer program was ...
Jan 10While there is certainly enough worry to go around these days, marketers are a positive lot who aim to make ...
Jan 04Water finds its way down the path of least resistance. Like water, marketers get their messages where they need to ...
Nov 01
