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Elevate your career. Earn your CM
Join leading marketing professionals across Canada in setting the benchmark for excellence. Pursue the Chartered Marketer (CM) designation—Canada's only recognized professional marketing credential, offered exclusively by the CMA.
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The CMA Mentorship Program
The CMA Mentorship Program brings together aspiring and high achieving marketing professionals with experienced marketers for a transformative six-month journey.
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Winter 2026: Instructor-Led Certificate Course
Advance your analytic skills in 11 weeks. Digital Analytics semester-based course for Winter 2026 semester starts January 19.
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On-Demand Training
Expert-led CMA training is now available on-demand in self-paced video format. Learn essential marketing skills on your own schedule with the added convenience of flexible, accessible professional development.
See On-Demand Trainings
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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AI and Social Media: Driving Marketing Engagement
Unravel the dynamic fusion of Social Media and AI. Discover how AI tools help optimize content strategies, boost engagement, and strengthen your brand’s social presence.
Budgeting and Finance for Marketers
Gain the essential skills to confidently build and manage marketing budgets and understand how to read and influence a Profit & Loss statement.
AI-Powered SEO and Generative Engine Optimization
Search is shifting from “10 blue links” to AI-driven results, answers, and knowledge panels—so winning now requires more than keywords.
Digital Marketing Strategy Winter 2026
Experience the essential elements of building a digital marketing strategy plan in the Winter of 2026
Digital Analytics Winter 2026
From generating hypotheses to developing insights, learn how to use data to improve your campaigns
Building Presentations that Persuade: Harnessing the Power of Storytelling
Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.
Influencer Marketing: Strategies for Authentic Partnerships
Influencer Marketing has experienced staggering growth over the past five years. Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.
Unleash your inCREDible potential. Become a future-proof marketer
Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward.
By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
LEARN MOREJoin the Individual Affiliate program
Are you a marketer in transition, a Chartered Marketer (CM) in transition, have completed the DMSC program through a partner organization, or are a newcomer to Canada? You may be eligible to access select individual CMA benefits.
Individual affiliates receive over $3000 in value from preferred event and learning pricing, including:
- CMA member-pricing on all events and learning offerings, including free access to select experiences
- Exclusive access to our guides and thought leadership
- Networking opportunities with industry professionals
Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
