UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Paid Acquisition Strategy for 2025 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
CMA Mentorship Program - Kickoff and Q&A
Barry Alexander, Chief Marketing & Diversity Officer, will be holding a virtual kickoff for CMA Mentorship Program mentees to discuss the program, opportunities, tips, and will take questions on how to make mentorship relationships most effective.
Compliance for Marketers 2024 - On Demand
Learn about the Canadian Marketing Code of Ethics & Standards, and the Individual Code of Conduct for Professional Marketers.
Generative AI for Marketers 2024 - On-Demand
This self-paced course is a must in today’s rapidly changing technological landscape.
Introduction to Canadian Marketing 2024 - On-Demand
An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing.
Marketing Metrics 2024 - On-Demand
Enroll anytime in our flexible, on-demand course to master essential marketing metrics and drive economic impact in today's fast-paced business environment.
Mastering AI-Powered Search For Strategy Development
Learn to leverage emerging AI search tools like Perplexity, NotebookLM, and Exa to enhance marketing research and strategy development.
Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
LEARN MORECMA NXT
A platform for post-secondary students and graduates with tools, events, networking, resources and guidance to support your career journey.
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Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.