David Kavanagh

AVP, Marketing Delivery, Growth Marketing, TD Bank Group

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4 Nations Face-off

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Articles Authored by me

Articles Authored by me as Council member

What makes B2B creative win: The formula behind impactful work

Jul 08
Tag:B2B Tag:Thought Leadership

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

The role of data governance in adtech & martech

May 23
Tag:Adtech Tag:data

The case to build your own Adtech

Apr 23
Tag:Adtech Tag:ai

The impact of AI-driven dynamic creatives and emerging technologies on advertising

Mar 13
Tag:ai Tag:Trends

Adtech review and forecast

Feb 04
Tag:Adtech Tag:Thought Leadership

Beyond clicks and views: Attention metrics are the future of digital media

Nov 28
Tag:Adtech

Don’t overthink how to collect first-party data. Just ask.

Aug 21
Tag:Privacy Tag:data

Google’s shift from cookie deprecation and what it means for marketers

Jul 31
Tag:Martech Tag:Thought Leadership

Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada

Jun 04
Tag:Adtech

Embracing AI as more than a buzzword

Jan 22
Tag:Adtech Tag:ai

Opportunity on the open internet

Nov 03
Tag:Trends Tag:Adtech

Balancing personalization and privacy

Jul 24
Tag:Privacy Tag:Adtech

Embracing AI for cross-channel attribution: A potential game changer

May 25
Tag:ai

Data privacy competency

May 10
Tag:Privacy Tag:data

From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing

Jan 25
Tag:data Tag:Privacy

Connected TV and avoiding the measurement trap

Oct 11
Tag:CTV Tag:measurement

Digital Performance Trends Fueling a Measurement Re-Think

Aug 03
Tag:data Tag:Digital

An adtech/martech hierarchy of needs

May 20
Tag:Martech Tag:Adtech

Taking control of your media future

Apr 05
Tag:Thought Leadership Tag:Adtech

A cure for adtech complexity?

Feb 23
Tag:Thought Leadership Tag:Adtech

The role of CMPs in today’s changing AdTech privacy landscape

Nov 18
Tag:Thought Leadership Tag:Adtech

New CMA Committee aims to unpack the changing adtech landscape

Oct 26
Tag:Thought Leadership Tag:Adtech

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