When autocomplete results are available use up and down arrows to review and enter to select.
MyCMA
My Profile
Logout
Login
Membership
Events Calendar
CMA Awards
Learning
CMA Learning Hub
Fully Funded CM Program
Chartered Marketer
CMA NXT
Online Certificate Courses
Training
Customized Training
On-demand Courses
Perspectives
Articles
CEO Insights
Op-eds
CMA Connect
Advocacy
Advocacy Initiatives
Government Priorities
Privacy Law Reform
Artificial Intelligence Regulation
Brand Safety
Consumer Protection Law
Competition Law
Diversity, Equity and Inclusion
Marketing to Kids
Trade
Resources
Code of Ethics & Standards
Compliance & Best Practices Guides
Consumer Centre
Maintaining Standards
Research Centre
AI Index Assessment
Author
Isaac De Souza
AI & Emerging Technology Risk Officer, BMO Bank of Montreal
AI-driven creatives and emerging technologies
See the impact here
call to action box
Articles Authored by me
Articles Authored by me as Council member
AI
From passive tools to proactive partners: What Google’s Gemini era means for modern marketers
Jun 13
AI
Open source AI as a catalyst for business growth: A marketing perspective
May 12
AI
CMA launches AI mastery series for marketers
Apr 03
AI
Rise of the reasoning models: What marketers need to know
Mar 17
AI
Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)
Feb 19
AI
Reimagining brand safety: How AI redefines trust in the digital age
Jan 15
AI
Are you ready to market to machines?
Nov 20
AI
AI agents: A new interaction model for marketing
Oct 22
AI
Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence
Oct 16
AI
Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Sep 06
AI
The reality of AI adoption in marketing by Canadian companies
Aug 12
AI
Scaling AI for good – A blueprint for impact
Jul 12
AI
How AI is infusing empathy into digital CX
Jan 08
AI
The momentum and opportunity of AI for marketers
Dec 01
AI
Mastering personalization in marketing with AI
Oct 31
AI
Harnessing predictive analytics in the age of AI
Sep 18
AI
Setting the Stage: A new series on AI-related considerations for marketers
Jul 25
AI
From passive tools to proactive partners: What Google’s Gemini era means for modern marketers
Jun 13
AI
Open source AI as a catalyst for business growth: A marketing perspective
May 12
AI
CMA launches AI mastery series for marketers
Apr 03
AI
Rise of the reasoning models: What marketers need to know
Mar 17
AI
Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)
Feb 19
AI
Reimagining brand safety: How AI redefines trust in the digital age
Jan 15
AI
Are you ready to market to machines?
Nov 20
AI
AI agents: A new interaction model for marketing
Oct 22
AI
Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence
Oct 16
AI
Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Sep 06
AI
The reality of AI adoption in marketing by Canadian companies
Aug 12
AI
Scaling AI for good – A blueprint for impact
Jul 12
AI
How AI is infusing empathy into digital CX
Jan 08
AI
The momentum and opportunity of AI for marketers
Dec 01
AI
Mastering personalization in marketing with AI
Oct 31
AI
Harnessing predictive analytics in the age of AI
Sep 18
AI
Setting the Stage: A new series on AI-related considerations for marketers
Jul 25
Major Sponsors
