CMA launches AI mastery series for marketers
The CMA has just launched its AI Mastery Series to equip marketers with the knowledge and skills needed to thrive in the AI-driven future of marketing. The series kicks off with the Foundations of AI in Marketing playbook which is available now.
In an era where AI is reshaping the world around us, the first playbook in the series lays the foundation for AI's role in marketing, offering a blend of strategic insights and practical applications. It highlights critical areas every modern marketer needs to master including:
- Customer segmentation, personalization, and campaign optimization, with real-world examples that bring these concepts to life.
- Navigating the complex landscape of AI ethics and regulations
Whether you're looking to enhance customer experiences, streamline operations, or gain a competitive edge, this playbook is your first step to staying ahead.
The CMA’s AI Mastery Series, led by the AI Committee, is essential to unlocking the potential of AI. Stay tuned for the next playbooks in the series, “Implementing AI in Marketing” and “Building Trust with AI in Marketing”.
