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Author
James Itsou
Director, Marketing & Communications, CIBC - Canadian Imperial Bank of Commerce
Is branding dead?
Learn more here
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Articles Authored by me
Articles Authored by me as Council member
Sponsorship
4 Nations Face-Off
May 14
Sponsorship
Same, same, but different
May 02
Sponsorship
The untapped potential of investing in women’s professional sport in Canada
Dec 05
Sponsorship
Do sports fans care about women’s sports?
Jul 19
Sponsorship
Sponsorship during an economic downturn
Jul 26
Sponsorship
Sponsorship marketing: Evaluation and measurement
Apr 24
Sponsorship
What social purpose means for brands
Aug 16
Sponsorship
Who is responsible for building whose brand?
Jun 22
Sponsorship
Corporate trade and sponsorship ROI
Feb 28
Sponsorship
Whitepaper: Tools and tips for sponsorship effectiveness
Mar 11
Pandemic
Sponsorship
Cause sponsorship and COVID-19: From the what to the why
Dec 16
Sponsorship
Navigating sponsorships in times of uncertainty: Lessons learned from COVID-19
Oct 22
Major Sponsors
