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Join Canada’s Largest Marketing Community
Membership with The Canadian Marketing Association (CMA) offers you the support and resources you and your organization need to succeed.
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The CMA Mentorship Program
The CMA Mentorship Program brings together aspiring and high achieving marketing professionals with experienced marketers for a transformative six-month journey.
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Become a Chartered Marketer for Free (Save $10,000) - Limited Time Only
70% of fully-funded spots are already filled. Apply now for your free CM designation if you are in an eligible sector.
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The CMA NXT Fund is now accepting applications!
Support for student initiatives to kickstart marketing careers. Funding available for 25/26 Academic Year for marketing initiatives. From on-campus events to case competitions and more, create your CMA NXT free account and apply now!
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UPCOMING EVENTS & LEARNING OPPORTUNITIES
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The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
CMA NXT Marketing Careers Night
This in-person event will provide students and new marketers with insights into the many avenues they can pursue in marketing and the day-to-day of a professional marketer.
Unlock Consumer Decisions: Master Psychological Strategies in Marketing
This 3 hour training provides a deep dive into consumer behavior and marketing psychology, focusing on how psychological principles influence purchasing decisions. Participants will learn strategies and techniques to better understand, segment, and influence their target audience.
Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
Chartered Marketer Live Info Session - October
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
The Privacy Advantage – Using Trusted Data and AI for Better Marketing Outcomes
Join Canada's premier marketing AI and data event where industry leaders tackle the critical questions shaping our profession: How do we harness AI effectively and responsibly?
The Case for Canada, Vancouver, B.C.
This event brings together marketing professionals, industry leaders, and innovators from the industry in Vancouver for a morning of inspiration, learning, and networking.
CMA Awards
The 2025 CMA Awards are a premier celebration of Canada’s most innovative and impactful marketing. This annual event honours the work that not only elevates brand stories with creativity and insight, but also delivers measurable business success.
Join us on November 7, 2025, at the Westin Harbour Castle in Toronto for a night that showcases the very best in Canadian marketing. From breakthrough campaigns to transformative strategies, the CMA Awards spotlight the people and ideas driving the industry forward.
We’re excited to come together once again with marketing leaders and rising stars from across the country. Share your #CMAgala moments and be part of a night where creativity, strategy, and performance take centre stage.
CMA Awards
You could qualify to earn CREDentials at no cost. CM financial support up to $10,000 available
The CMA is dedicated to building Canada’s next generation of marketing talent through the Digital Marketing Skills Canada (DMSC) initiative – financial support to complete the Chartered Marketer (CM) program.
If you’re a marketing professional currently unemployed or working part-time – and you meet the criteria – you could earn your CM designation without the financial barrier.
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Unleash your inCREDible potential. Become a future-proof marketer
Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward.
By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
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Access CMA benefits while you are a marketer in transition or a newcomer to Canada with marketing experience.
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Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
