Data & Analytics Round-Up from CMA’s Insights Council #9

CMA’s Insights Council has rounded up the best data and analytics reads today:

How AI Can Empower Ad Personalization
A look at how marketers are thinking about effective ad personalization and the role that AI can play. – Shared by Patricia Bosch, Director, Client Strategy & Creative Solutions, Pelmorex Corp.

Achieving Business Impact with Data
The importance of understanding and working on all components of the insights value chain. –  Shared by Ersegun Kocoglu, Founder & CMO, Market Me Consultancy

9 Trend Forces Shaping Data-Driven Marketing
With data-driven marketing moving and changing so quickly, it’s worth taking a step back to explore the major forces shaping all this change. A nice run down of key trends to keep an eye on as we plan for 2019. – Shared by Scot Riches, Chief CRM Officer, RI

5 Real-World Examples of how Brands are using Big Data Analytics
Here is a look at how some organizations are using data to power their business and inform strategy – Shared by Patricia Bosch, Director, Client Strategy & Creative Solutions, Pelmorex Corp.

Canadian Consumer Insights: Retail Evolution
PwC’s survey explores the main tech-enabled approaches retailers are using to give shoppers a superior customer experience.–  Shared by Ersegun Kocoglu, Founder & CMO, Market Me Consultancy